Commercial data sharing

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  • Over 2.7 million changes to the map every day. 196 countries with map coverage
  • Talk about how PC sales were overtaken by smartphone sales in 2012 for the first time in history. Also mention on how cost of GPS units continue to go down, while sales increase. 9 out of 10 vehicles with in-dash navigation are powered by a Nokia map
  • This slide shows what counties have supplied Nokia with local GIS data over the past 5 years.
  • Commercial data sharing

    1. 1. 1SCARC 2013Travis FranzNokiaDoug ReimoldDarlington CountyCommercial Data Sharing© 2012 Nokia | Company Confidential | 2013-02-12 | SCARC
    2. 2. • Nokia - Location & Commerce• How the map is built• Darlington County successAgenda2 © 2012 Nokia | Company Confidential | 2013-02-12 | SCARC
    3. 3. • Location & Commerce is a Nokia business unit,formerly NAVTEQ• Created to deliver differentiated consumer locationexperiences.• Over 100 geographic analysts spread across localfield offices• Here MapsNokia L&C - HERE we are!3 © 2012 Nokia | Company Confidential | 2013-02-12 | SCARC
    4. 4. 4 © 2012 Nokia | Company Confidential | 2013-02-12 | SCARC
    5. 5. 5 © 2012 Nokia | Company Confidential | 2013-02-12 | SCARC
    6. 6. • Field data collection• Local sources• Production teams• End user/customer feedback− MapReporter• MapWiki6 © 2012 Nokia | Company Confidential | 2013-02-12 | SCARCMap Building, Maintaining
    7. 7. 7The Role of Local Sources in Our BuildProcess© 2012 Nokia | Company Confidential | 2012-02-12 | SCARC
    8. 8. Benefits to Data Sharing8 © 2012 Nokia | Company Confidential | 2013-02-12 | SCARC• Accurate local maps online, in vehicles and on mobiledevices• Rapid emergency response• Successful package deliveries• Economic development boost− More accurate location of local & regional businesses• Lessens cost to the public for duplicate data collectionthru coordinating between gov’t entities
    9. 9. Disadvantage to Data Sharing9 © 2012 Nokia | Company Confidential | 2012-02-12 | SCARC• License agreements/legalities• Fee schedule• Jeopardize security• Liable for data mistakes• Misuse of data• Local policies
    10. 10. • Myth 1 – “Organizations can pay for GISoperations through geospatial data charges.”• Myth 2 – “Data Cannot be shared in the interest ofhomeland security and personal privacy.”• Myth 3 – “If we share our data, others may misuseit or blame us for mistakes.”Geospatial Data SharingNSGIC’s Guidelines for Best Practices10 © 2012 Nokia | Company Confidential | 2013-02-12 | SCARChttp://www.nsgic.org/public_resources/NSGIC_Data_Sharing_Guidelines_120211_Final.pdf
    11. 11. • “Many residents of Wabasha County have contacted meand expressed how important it is to have accurate routingdata in their online maps and/or GPS navigation units.Since our department has the current street centerline andgeocoding data, I feel supplying Nokia with this data offers agreat way to ensure that we’re meeting that goal.”− Shawn Gertken, GIS Coordinator, Wabasha County, MNData Sharing Testimonials11 © 2012 Nokia | Company Confidential | 2013-02-12 | SCARC• “…….giving you (Nokia) our data and having it available hasbeen a huge help to us.”− Clark Nicklow, 911 Coordinator, Preston County, WV
    12. 12. Data Sharing within South Carolina12 © 2012 Nokia | Company Confidential | 2013-02-12 | SCARCNAVTEQ/Nokia’s history• 2008-2012• ~57%statewidenoyes
    13. 13. 13DarcoSC Map on map portal© 2012 Nokia | Company Confidential | 2013-02-12 | SCARC
    14. 14. 14Map from Darco road file© 2012 Nokia | Company Confidential | 2013-02-12 | SCARC
    15. 15. 15DarcoSC Map on map portal© 2012 Nokia | Company Confidential | 2013-02-12 | SCARC
    16. 16. 16Map from Darco road file© 2012 Nokia | Company Confidential | 2013-02-12 | SCARC
    17. 17. 17 © 2012 Nokia | Company Confidential | 2013-02-12 | SCARCBenefits of an Updated Map
    18. 18. • Recognize data sharing as an opportunity, ratherthan an obstacle• Accurate maps make for better decision-making• Benefits you, your local community and Nokia• A WIN-WIN for all!In Summary………18 © 2012 Nokia | Company Confidential | 2013-02-12 | SCARC
    19. 19. 19Q & A© 2012 Nokia | Company Confidential | 2013-02-12 | SCARCTravis FranzNokia866.722.8612travis.franz@nokia.comDoug ReimoldDarlington County Planning843.398.4610dreimold@darcosc.comThank You, Dr. Tim !

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