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Using Instagram to Create Brand Advocates - #SMDAYSFL #IAMLOYALSMD

Using Instagram to Create Brand Advocates - #SMDAYSFL #IAMLOYALSMD

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I launched a mini brand advocate campaign where 87% of the attendees in the room were engaged with others during the class and interacting with the presenter. We used #IAMLOYALSMD for the hashtag (specific to the presentation: see here > https://instagram.com/explore/tags/iamloyalsmd) and encouraged the use of picture taking and video snippets throughout the seminar. We had such a great time that I'd ♥ to do it again, and again (for your company)! Email me now to learn how.

I launched a mini brand advocate campaign where 87% of the attendees in the room were engaged with others during the class and interacting with the presenter. We used #IAMLOYALSMD for the hashtag (specific to the presentation: see here > https://instagram.com/explore/tags/iamloyalsmd) and encouraged the use of picture taking and video snippets throughout the seminar. We had such a great time that I'd ♥ to do it again, and again (for your company)! Email me now to learn how.

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Using Instagram to Create Brand Advocates - #SMDAYSFL #IAMLOYALSMD

  1. 1. Welcome, Loyal Brand Advocates! Using Instagram to Create Brand Advocates (G Co Group, LLC)
  2. 2. #IAMLOYALSMD INSTAGRAM EXERCISE
  3. 3. Instagram And Brand Advocacy How to Identify a Brand Advocate, Launch a Campaign & Use the Right Hashtags to Get Leads@sharongadbois
  4. 4. Identifying Your Brand Advocates on Instagram • What is Instagram? • Using Hashtags for Your Advocacy Program • What and Who are Brand Advocates? • Examples of a Brand Advocacy Campaign • Tying Everything Together • Resources • 2 Giveaways
  5. 5. • Who am I? • On my Birthday, 5 Years Ago, IG was Born – Spent COUNTLESS hours researching and learning the intricacies of Instagram and the importance of hashtags. – Researched hundreds of celebrity millennials on social media – Justin Bieber, Rihanna, Lady Gaga, LeBron James, Kim Kardashian, and Katy Perry – and watched how they interacted with their peers, especially the non-celebrity millennials who have bank accounts = to the size of a celebrity. My Story
  6. 6. During my research, I noticed that … • Millennials are Social Influencers and because of this, They are experts with their peers and 84%* of millennials report that they value the advice of other shoppers with similar life experiences and are influenced by the user-generated content of what others had to say. *ryan-jenkins.com Why Are Millennials Important?
  7. 7. Instagram And Brand Advocacy Use the Right Hashtags to Get Leads @sharongadbois
  8. 8. Instagram is a fun way to share your life with friends through a series of pictures. Snap a photo, choose a filter, write a description (with the use of #hashtags), and post. Ex: Picture-taking exercise with hashtag, #IAMLOYALSMD What is Instagram?
  9. 9. A type of unique label used on social networks, and micro-blogging services to find messages with specific themes or related content. #InternationalSushiDay #MomTexts #Starbucks #CarnivalCruise #CokeNames #MVPSummit #HomeTryOnKit #LoveWins What are Hashtags?
  10. 10. A not-so-unique label used on social networks, tend to result in lots of loose content and many themes that aren’t necessarily related. #HowIRoll #IAmLoyal #NightLife #YOLO What are Hashtags?
  11. 11. The 3 Rules for Creating Hashtags: 1. Short 2. Unique 3. Relevant Think of a Hashtag as: Your Username on Twitter, Your Website URL or Your Social Security # Ex: IAMLOYALSMD Resources Hashtags Rules
  12. 12. Instagram And Brand Advocacy How to Identify a Brand Advocate @sharongadbois
  13. 13. A Brand Advocate is a person, or customer who talks favorably about a brand or product, and then passes on positive word-of-mouth (WOM) messages about the brand to other people. Everybody wants them. They give you referrals. They advertise for you for free. They stand up for you when you’re under fire. What is a Brand Advocate?
  14. 14. Brand Advocates are sometimes referred to as: Ambassadors Cheerleaders Evangelists Volunteer Marketers Loyal Customers What is a Brand Advocate?
  15. 15. Brand Advocates are … Social Influencers or Millennials Loyal Customers or Highly-Satisfied Customers Employees Who are Brand Advocates?
  16. 16. Instagram And Brand Advocacy Using a Brand Advocate to Launch a Campaign @sharongadbois
  17. 17. Launching the Campaign Coca-Cola | #CokeNames Sapporo | #InternationalSushiDay | #HowIRoll Starbucks | #NoTimeNoLine Microsoft | #MVPSummit Brand Advocate Campaign
  18. 18. Resources Textgram – Turn words into pictures instantly Photogrid – Photo editor and collage maker HashtagGenerator.com – Campaign Specific Hashtagify.me – Campaign Metrics Resources
  19. 19. Instagram And Brand Advocacy How to Identify a Brand Advocate, Launch a Campaign & Use the Right Hashtags to Get Leads@sharongadbois
  20. 20. Remember when … ? #IAMLOYALSMD did 3 things: 1. You became a Brand Advocate 2. You generated a Leads List for me 3. Launched a campaign – offline event for online promotion Connecting the Dots
  21. 21. #IAMLOYALSMD 3 People will get a 1 Hour Brand Advocacy Consultation Free 1 Hour Online Training on How To Create a Brand Ambassador Program for your business, project, or service My Gifts to You
  22. 22. Free 1 Hour Online Training on How To Create a Brand Ambassador Program for your business, project, or service To Sign Up: TEXT #iamloyalsmd TO 50500 gadboisconsulting.com/iamloyalsmd My Gifts for You
  23. 23. Like This Presentation? Find Me on Instagram @sharongadbois [ Thank you ] (G Co Group, LLC)
  24. 24. End of Seminar! Using Instagram to Create Brand Advocates (G Co Group, LLC)

Editor's Notes

  • IAMLOYALSMD
  • IAMLOYALSMD example
  • But before we do all of that would be okay to tell you a little bit about me?
  • Textgram and Photogrid
  • Hashtags can be one word or many. They just have to be one continuous string of text.
  • HashtagGenerator.com – campaign specific
    Hashtagify.me – metrics on a campaign
  • Sometimes the best way to figure stuff out is to follow an example of a success company. I.e., Sapporo, Starbucks, Coca-Cola, Ford, and Microsoft.
  • Can you guess which one of these types are the least likely to be used as a Brand Advocate? (Employees) – Can anyone say why that is?
  • IAMLOYALSMD example at the beginning >>
  • Instagram and Hashtag Resources

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