12/2/2013
WalletHub Social Network for Personal Finance
WalletHub is a website publisher and content
aggregator of personal financia...
Insurance Companies Who are Visible Online with a
Solid Reputation Get More New Business
• 83% of consumers say they’ve
lo...
Internet Marketing
The Rise of Social Media
Insurance Companies use Social Media as part
of their digital strategy to supp...
WalletHub Social Media Solutions
For Insurance Carriers, Agencies and Brokers
INSURANCE
CARRIERS
Search Agency
Listings
• ...
WalletHub Profile Pages
Premium Accounts Summary
Carrier
Logo Broker
Image
Custom
Background
Agency
Search
Brokers
Search
...
12/2/2013
WalletHub
Features & Benefits
• Follow on WalletHub, Twitter
• +1 on Google
• Like on Facebook
• Connect on Link...
Reputation Management
WalletHub Turn Key Service
WalletHub makes customers
aware of your WalletHub profile
page
• Personal...
• For the best results, WalletHub
“Recommend Us” or “People Love
Us” badges should be added to website
pages
• The WalletH...
@2013 Evolution Finance, Inc. 8
COMPARE WALLETHUB LEADS
VS. COMPETITION
Promotions $50 per lead
Shared Leads No
Exclusive ...
Return on Investment
WalletHub
• Policy shopping and switching behavior
is now up to 13% of all customers
• Good ratings a...
Return on Relationship
Social Media
• The best way to measure social
media may be ROR
oReturn on Relationship: value that
...
For more information, please contact me
SCOTT FEDER
VP - Sales
m: (703) 505 8448
e: scott@wallethub.com
w: wallethub.com/p...
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WalletHub introduction 2014

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WalletHub is the leading social network for personal finance.

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WalletHub introduction 2014

  1. 1. 12/2/2013
  2. 2. WalletHub Social Network for Personal Finance WalletHub is a website publisher and content aggregator of personal financial news via a social network • Enables people to make smarter financial decisions for home, auto, life, business, investments • Get Helpful Tips, News and Reviews • Shop & Compare Rates • Locate and Connect with Trusted Advisors - Bankers - Credit Unions - Insurance Companies, Agencies and Brokers - Law Offices - Mortgage Companies, Brokers Financial News Internet Directories Profile Pages Search & Compare Q&A Reviews Social Media 12/2/2013 @2013 Evolution Finance, Inc. 1
  3. 3. Insurance Companies Who are Visible Online with a Solid Reputation Get More New Business • 83% of consumers say they’ve looked at customer reviews before making a decision about a bank or other financial service, such as a credit card, car insurance, or home mortgage company • 79% of consumers trust online reviews as much as personal recommendations o What are people saying? o How do online reviews read? o Are their recent recommendations? 12/2/2013 US Independent Insurance Industry • 38,500 InsuranceAgencies • Over 400,000 InsuranceSales Agents • 17% of Consumers HavePurchased Car InsuranceOnline • A highly rated productwill increasethe likelihood of purchaseby 55% @2013 Evolution Finance, Inc. 2
  4. 4. Internet Marketing The Rise of Social Media Insurance Companies use Social Media as part of their digital strategy to support their brand, engage with customers more frequently • 63% of respondents think value of social networking technologyis that it can provide insurers a competitive advantage Shopping Patterns are Changing • Most customers (54%)initiate contact online • 26% of respondents use socialmediato make decisions about insurance buying choices. • Younger consumers utilize digital platforms Customers spread agent messages to their networks, building trust • Gains Potential Clients • Increases Market Share • Strengthens Existing Relationships • Turns Customers Into Advocates 845 million users 106 million users 225 million users 450 million users Home ©2013 The Corporate Executiv e Board Company ; http://www.executiv eboard.com/blogs/how-social-media-driv es-insurance-policy -purchase/ ©2013 PwC PricewaterhouseCoopers; http://www.pwc.com/en_US/us/insurance/publications/assets/pwc-top-insurance-industry -issues-2013.pdf 12/2/2013 @2013 Evolution Finance, Inc. 3
  5. 5. WalletHub Social Media Solutions For Insurance Carriers, Agencies and Brokers INSURANCE CARRIERS Search Agency Listings • Find an Agency • Get a Quote • Turn-key Set Up • Low Cost Installation INSURANCE AGENCIES Search Broker Listings • Locate by Zip Code • Select Agent INSURANCE BROKERS Individual Agent Profile Pages • WalletHub provides digital advertising and social media marketing to increase new customer conversion rates by 20%-50% • Premium Accounts include Upgraded Profile Pages, Agency Directories, Featured Listings and Reputation Management 12/2/2013 @2013 Evolution Finance, Inc. 4
  6. 6. WalletHub Profile Pages Premium Accounts Summary Carrier Logo Broker Image Custom Background Agency Search Brokers Search Video Social Media Links CARRIER PAGES $249 per month AGENCY PROFILES $199 per month BROKER PROFILES $49 per month Featured Ratings& Reviews Agency Logo User Engagement Tools Contact Button Carrier Logos 12/2/2013 @2013 Evolution Finance, Inc. 5
  7. 7. 12/2/2013 WalletHub Features & Benefits • Follow on WalletHub, Twitter • +1 on Google • Like on Facebook • Connect on LinkedIn • Share with a Friend • Register on WalletHub • Ask a Question • Rate, Write and Submit Reviews WalletHub Business Profiles • New point of presence on the web • Engages customers to like, follow, connect and share • User Generated Content, ratings and reviews, boost page rank on search engines and can be shared with friends, family, partners, clients and prospects on social networks Premium Accounts • Upgraded Business Profiles • Broker Images • Personalized Cover Photo • Social Media Links • Video Introduction • One Click Contact Buttons • WalletHub Online Reputation Builder 12/2/2013 @2013 Evolution Finance, Inc. 6
  8. 8. Reputation Management WalletHub Turn Key Service WalletHub makes customers aware of your WalletHub profile page • Personalized E-Mail Templates for Client Communications o Drive page views and encourages users to engage, take action Rate Review Share Chat 12/2/2013 @2013 Evolution Finance, Inc. 7
  9. 9. • For the best results, WalletHub “Recommend Us” or “People Love Us” badges should be added to website pages • The WalletHub icons look great next to other social media links. • WalletHub icons can also be added to agent e-mail signatures. 12/2/2013 @2013 Evolution Finance, Inc. 9 Promotional Widgets
  10. 10. @2013 Evolution Finance, Inc. 8 COMPARE WALLETHUB LEADS VS. COMPETITION Promotions $50 per lead Shared Leads No Exclusive Leads Yes Pre-Set Filters Available Type of Consumers Ready to Buy (got quote, selected co.) Fair Return Policy 5 business day window Delivery Options One Click Contact; Direct Connect; E-Mail Lines Automotive States CA • Exclusive Leads for Insurance Carriers/Agents • Real Time Delivery of Highly Qualified Prospects • Higher Closing Rates because WalletHub consumers who have received quote info, selected company and ready to process http://wallethub.com/car-insurance/ Auto Insurance Leads Direct Quote Service
  11. 11. Return on Investment WalletHub • Policy shopping and switching behavior is now up to 13% of all customers • Good ratings and reviews can increase new customer conversion rates by 20% to 50% or more • WalletHub delivers a strong ROI o For every 10 new policies an agent writes, the WalletHub program should help sell 2 more  Increase in Conversion Rate: 20%  Avg. Policy Value: $1,000/yr.  Commission Rate: 15%  ROI: 140% 12/2/2013 @2013 Evolution Finance, Inc. 10 1102% 982% 862% 742% 621% 501% 381% 261% 140% 0% 200% 400% 600% 800% 1000% 1200% 10 9 8 7 6 5 4 3 2 ROI% ROI Analysis CurrentNumberof PoliciesPerAgentPerMonth Sample ROI
  12. 12. Return on Relationship Social Media • The best way to measure social media may be ROR oReturn on Relationship: value that accrues over time through connections, loyalty, recommendations and sharing*  Word of mouth  Reach  Friends of friends * Social Media Intelligence Summit, Aug. 2012 • U.S. marketers alone will spend $4.8 billion on social marketing tactics in 2013 12/2/2013 @2013 Evolution Finance, Inc. 11
  13. 13. For more information, please contact me SCOTT FEDER VP - Sales m: (703) 505 8448 e: scott@wallethub.com w: wallethub.com/profile/scfeder/ Evolution Finance, Inc. Washington, District of Columbia, USA 12/2/2013 @2013 Evolution Finance, Inc. 12

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