Sce Pike

Chief Experience Officer @ Citizen, Inc.
twitter: @spike75, @pluscitizen

pluscitizen.com
Internet of Things
The...
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75
The promise of
Internet of Things
is huge.
2
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 3
1. It’s easier to make hardware
2. It’s easier to c...
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75
Projected Number of Connected Objects in 2020
How muc...
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75
How much is just hype?
5
IDC’s
prediction
Oct 2013
GS...
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75
Previous Hype
6
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75
Hype Realized
7
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 8
Where we are today is only at
Connected Things.
!
W...
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75
but this future
will never happen…
9
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 10
… at least not without these:
Tech
Standardization...
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 11
USERS
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 12
think do
Start with users since they will
be the d...
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 13
why? how?
But the problem is,
current solutions ar...
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 14
Smart Home = Consumer IoT Battleground
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 15
Early Adopters
in 20s and 30s.
Rents, can’t
retrof...
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75
Users want access to value vs ownership
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75
Current cost of ownership
17
Lowe’s kit:
$179-299+
$9...
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
18
Change the problem,
stop connecting things and
connect people instea...
SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
19 SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
Identify who you ...
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 20
The elephant in the room.
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 21
PRIVACY
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 22
Privacy is all the rage
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 23
“Right to be forgotten”
!
Good idea
or
Bad idea?
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 24
“Right to be forgotten”
!
Gives a lot of
power to ...
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75
Google gets to decide now
25
Take it down!
Violates p...
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75
But in the US, you get different results
26
Take it d...
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 27
Is your privacy really protected
if Google gets to...
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 28
Or are we just giving more power
to the Digital Ol...
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 29
What if we could own and manage
our own data and p...
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 30
Managing preferences for
75 billion devices will b...
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 31
Instead, what if we had an
Artificial Intelligence...
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 32
her
AI AGENT
This AI or Privacy Agent would
know y...
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 33
Abilities
Goals/Preferences
Prior Knowledge
Observ...
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 34
TECH STANDARDIZATION
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 35
Step 1 - Get the world online
Step 2 - Control thi...
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75
Saying “Hello” M2M Style
36
Our
Product
Other
Product...
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75
Bluetooth
Wi-Fi
37
Our
Product
Other
Product
Saying “...
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75
Nest API
Apple HomeKit
38
Our
Product
Other
Product
S...
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 39
Our
Product
Other
Product
Zigbee
Zwave
Saying “Hel...
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75
Intel Open
AllJoyn
40
Our
Product
Other
Product
Sayin...
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75
Current Technology Landscape
41
COMMS
NETWORK
HARDWAR...
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 42
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 43
Step 1 - Get the world online
Step 2 - Control thi...
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75
The next step
44
AUTOMATE
Planned Patterns
ADAPT
Brea...
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 45
Step 1 - Get the world online
Step 2 - Control thi...
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 46
When we provide these things:
Tech
Standardization...
SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75
The opportunity of
Internet of Things
will be truly c...
Sce Pike

Chief Experience Officer @ Citizen, Inc.
twitter: @spike75, @pluscitizen
sce@pluscitizen.com

pluscitizen.com
Th...
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Internet of Things (IoT)

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Is the current Internet of Things the new bubble? I don't think so, because we have seen previous hype cycles with Smart Phones and in that market the size of the hype was underestimated. The IoT industry will be massive if it can resolve issues around User Value, Privacy, and Technology Standards. Change the problem to connect users vs connecting things.

Published in: Technology

Internet of Things (IoT)

  1. 1. Sce Pike
 Chief Experience Officer @ Citizen, Inc. twitter: @spike75, @pluscitizen
 pluscitizen.com Internet of Things The Next Bubble?
  2. 2. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 The promise of Internet of Things is huge. 2
  3. 3. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 3 1. It’s easier to make hardware 2. It’s easier to control things with phones 3. It’s easier because the ecosystem is in place - @mattturck, FirstMark Capital How did we get here?
  4. 4. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 Projected Number of Connected Objects in 2020 How much is just hype? 4 Cisco’s prediction April 2010 Intel’s prediction Mar 2009 Morgan Stanley’s prediction Oct 2013 15B 50B 75B
  5. 5. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 How much is just hype? 5 IDC’s prediction Oct 2013 GSMA’s prediction Feb 2012 Cisco’s prediction Jan 2014 2.5T 8.9T 19T Projected Revenue in 2020
  6. 6. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 Previous Hype 6
  7. 7. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 Hype Realized 7
  8. 8. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 8 Where we are today is only at Connected Things. ! Where we can go tomorrow is going to be so much more than just Connected Things.
  9. 9. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 but this future will never happen… 9
  10. 10. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 10 … at least not without these: Tech Standardization Privacy Resolution Value to Users
  11. 11. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 11 USERS
  12. 12. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 12 think do Start with users since they will be the drivers of adoption of IoT. feel SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
  13. 13. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 13 why? how? But the problem is, current solutions are tech-centric what? SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
  14. 14. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 14 Smart Home = Consumer IoT Battleground
  15. 15. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 15 Early Adopters in 20s and 30s. Rents, can’t retrofit. DIY is deterrent Can’t afford high cost to experiment These issues will slow the adoption of Internet of Things which negates its value CONFIDENTIAL. ALL RIGHTS RESERVED. © The consumer’s reality
  16. 16. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 Users want access to value vs ownership
  17. 17. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 Current cost of ownership 17 Lowe’s kit: $179-299+ $9.99/mth subscription Belkin WeMo: $50-80/plug Comcast kits: $99-399+ $29.95/mth subscription
  18. 18. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 18 Change the problem, stop connecting things and connect people instead SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©
  19. 19. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 19 SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © Identify who you want to connect and why, then how.
  20. 20. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 20 The elephant in the room.
  21. 21. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 21 PRIVACY
  22. 22. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 22 Privacy is all the rage
  23. 23. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 23 “Right to be forgotten” ! Good idea or Bad idea?
  24. 24. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 24 “Right to be forgotten” ! Gives a lot of power to search engines like Google.
  25. 25. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 Google gets to decide now 25 Take it down! Violates privacy Journalistic, artistic, or literary exception
  26. 26. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 But in the US, you get different results 26 Take it down! Violates privacy Journalistic, artistic, or literary exception
  27. 27. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 27 Is your privacy really protected if Google gets to decide what is private?
  28. 28. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 28 Or are we just giving more power to the Digital Oligarchs?
  29. 29. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 29 What if we could own and manage our own data and profiles?
  30. 30. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 30 Managing preferences for 75 billion devices will be beyond our comprehension.
  31. 31. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 31 Instead, what if we had an Artificial Intelligence that managed it for us?
  32. 32. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 32 her AI AGENT This AI or Privacy Agent would know you, who you are and your preferences.
  33. 33. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 33 Abilities Goals/Preferences Prior Knowledge Observations Past Experiences Actions Environment her AI AGENT
  34. 34. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 34 TECH STANDARDIZATION
  35. 35. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 35 Step 1 - Get the world online Step 2 - Control things from online Step 3 … The evolutionary steps
  36. 36. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 Saying “Hello” M2M Style 36 Our Product Other Product “How ya doin?” “Que Pasa?”
  37. 37. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 Bluetooth Wi-Fi 37 Our Product Other Product Saying “Hello” M2M Style
  38. 38. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 Nest API Apple HomeKit 38 Our Product Other Product Saying “Hello” M2M Style
  39. 39. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 39 Our Product Other Product Zigbee Zwave Saying “Hello” M2M Style
  40. 40. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 Intel Open AllJoyn 40 Our Product Other Product Saying “Hello” M2M Style
  41. 41. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 Current Technology Landscape 41 COMMS NETWORK HARDWARE OS/PLATFORM SOFTWARE DATA MACHINE LEARNING PRINTED ETHERNET POWERLINE RFID ANT NFC 6LoWPAN ZIGBEE Z-WAVE UWB BLUETOOTH WIFI DASH 7 LICENSE-FREE SPECTRUM WIMAS WEIGHTLESS 2G/GSM/EDGE,CDMA, EVDO 3G-GPS/GPRS CELLULAR 4G/ LTE LTE ADVANCED IPv4 IPv6 UDP TCP DTLS WIRELESS SoC ARDUINO RASPBERRY PI BEAGLEBONE BLACK RIOT TINYOS CONTIKI NANO-RK LITEOS ALLJOYN SAPPHIRE EMBER NITROGEN FREERTOS ABACUS REST SOAP WEBSOCKET CoAP XMPP AMQP MIHINI/M3DA DDS MQTT DTLS ROLL LLAP LWM2M SSI IOTDB SENSORML THINKWORX EVRYTHNG OPEN.SEN.SE AXEDA BUGSWARM NIMBITS SENSORCLOUD THINGSPEAK GROK AZURE MACHINE LEARNING LIONSOLVER MATLAB NUEROSOLUTIONS RAPIDMINER SAS ENTERPRISE MINER STATISTICA
  42. 42. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 42
  43. 43. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 43 Step 1 - Get the world online Step 2 - Control things from online Step 3 - Get things to talk to each other Step 4 - … The evolutionary steps
  44. 44. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 The next step 44 AUTOMATE Planned Patterns ADAPT Breaks in Patterns ANTICIPATE Learn New Patterns
  45. 45. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 45 Step 1 - Get the world online Step 2 - Control things from online Step 3 - Get things to talk to each other Step 4 - Make things intelligent The evolutionary steps
  46. 46. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 46 When we provide these things: Tech Standardization Privacy Resolution Value to Users
  47. 47. SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 The opportunity of Internet of Things will be truly compelling. SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. © 47
  48. 48. Sce Pike
 Chief Experience Officer @ Citizen, Inc. twitter: @spike75, @pluscitizen sce@pluscitizen.com
 pluscitizen.com Thank You.

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