1. LinkedIn For Students
#CollegeCash
October 12, 2012 Presentation

2. LinkedIn For Students
• What we will cover:
– Success Plan
– Profile Basics
– Student Features
– Applications and other Features
@SteveCassady 2

3. Your Success Plan
1. Have your Online Presence Ready: Employers and Recruiters
check
2. Work Towards 100% profile completion during college years
3. Save your written presentations and videotape your spoken
presentations.
4. Get testimonials and recommendations
5. Participate in professional and alumni groups
6. Build your network/connections strategically
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4. Make Sure your Online Presence is
Ready
• Even Freshman Year isn’t too early to start planning and building
your profile.
• Having a strategy in place will help the student create a great
profile, by the time they are ready to enter the workforce.
• Students Utilizing LinkedIn correctly can help with Scholarships,
Internships, and getting a job and pay off those loans
• Clean Up Pictures, for one student I helped, Drop your Facebook
sombrero/margarita picture and replace with ROTC picture.
• Make sure you have Facebook privacy settings set correctly.
• Be careful of what you post, update, tweet. Stating that you took
GMAT hung over isn’t good.
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5. Set the Foundation for a Complete
Profile
• Professional Headline
• Professional photo
• Summary
• Specialties
• Customise web links & profile link
• Check for spellings and grammar. Use
application like Word to check and paste into
LinkedIn.
• Get Recommendations from Professors, Bosses,
and Volunteer Advisors
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6. Profile Elements for Students
• Projects: Add compelling research or class projects to your profile – especially those that
demonstrate experience relevant to your professional goals.
• Honors & Awards: Did you make the Dean’s List or earn a merit-based scholarship? Add it to your
profile. While much of profile is a subjective characterization of your abilities, Honors & Awards
provide objective validation for your accomplishments.
• Organizations: Participation in on-campus or external organizations shows your contributions
outside the classroom. Leadership abilities, and making a positive impact within an organization,
are talents widely sought by employers and recruiters.
• Test Scores: Employers often view strong test scores as indicators of good problem solving skills. If
you have excelled at standardized tests (ACT, SAT GMAT), or have a stellar G.P.A., include these
scores on your profile.
• Courses: Do you consistently push the envelope by enrolling in rigorous coursework? List select
courses on your profile – especially those that qualify you for positions you are seeking, or
demonstrate your commitment to expanding your academic horizons. Many employers know your
school’s course catalogs as well as you do, so include the strongest courses of your college
experience.
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7. How to Add Student Sections to Profile
• Go to your LinkedIn profile page in edit mode, and click the
blue “Add sections” bar under your profile summary.
• Then, browse the available sections and select a section to
add to your profile.
• When editing section, include examples and specifics about
your contributions, and how experience added to your skills
and abilities.
• The new section will appear on your profile – and you can
adjust your profile settings to control who can see these
sections.
• Quick Tip: You can rearrange the sections of the profile to
highlight your strongest sections
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8. Profile Applications
• Add Slideshare Or Google Share to show off your great
presentations.
• Use slideshare video features to highlight your
presentations and demonstrate your speaking
effectiveness. You are videotaping, aren’t you?
• Use Boxnet to download your impressive papers.
• If your field is creative use the portfolio app to show
case your talents.
• Use Amazon Reading Lists to demonstrate your
readings and research
• If appropriate for your field, use the Creative Portfolio
to show case your “creative work”
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9. Groups Can Be Helpful
• Alumni groups of your university for potential
mentoring and networking.
• Industry Join groups in industry you are
interested in
• Professional Join groups pertinent to your
technical expertise.
• Networking Join recruiting and networking
groups to expand your reach
• City Groups if you have a geographic preference
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10. Prepare for the Job Search
• Make Sure your Online presence is ready for the job
search. Many companies check Facebook, Twitter, and
YouTube as part of their background checks.
• Make sure your LinkedIn Profile is ready for campus
interviews. Have an appropriate status update posted
a couple days before. Recruiters do check.
• Sharing your scholastic achievements can help guide
relevant people to your profile, and may even help you
land that dream summer internship or job opportunity
right out of college
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11. Build Your Connections
• Connect with Professors and get
Recommendations
• Connect with Recent graduates that you know
• Connect with influential family friends
• Connect with High School and College Bosses for
recommendations
• Connect with classmates
• Connect with super connectors in your industry
or target community
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12. Super Connector Search
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13. Company Page Profiles
• Follow Companies you are interested in.
• Search for alumni in those companies.
• Check for contacts in that company
• Read what is going on with that company
• Check out their metrics such has career path
trends and popular colleges.
• Check out demographics of company (based on
Linkedin profile information)
• Check out their job postings
• Look at tenured employees and see career path
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