Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime. la 11 Minutes


Published on

Mircea Scarlatscu: Prezentare la 11 Minutes

Published in: Real Estate, Technology
  • Be the first to comment

  • Be the first to like this la 11 Minutes

  1. 1. the best interactive tool for browsing trough new real estate offers in Bucharest and nearby towns
  2. 2. Meet….. ME! 27, born in Ploiesti programmer In 2001, moving to Bucharest
  3. 3. Moving result… <ul><li>2 months of searching trough printed offers: </li></ul><ul><ul><li>some too expensive, </li></ul></ul><ul><ul><li>some not available for unmarried students, </li></ul></ul><ul><ul><li>some available just for women </li></ul></ul><ul><ul><li>and so on, and so on and so on </li></ul></ul><ul><li>finally after that, a place just right for me </li></ul><ul><li>a small apartment rented in Dristor (common location for students in Bucharest) </li></ul><ul><li>but wait: that’s not all... the following 3-4 months: </li></ul><ul><ul><li>get to know the neighborhood </li></ul></ul><ul><ul><li>learn where you can do some shopping, </li></ul></ul><ul><ul><li>where banks are, </li></ul></ul><ul><ul><li>where I can pay the utilities </li></ul></ul><ul><ul><li>Result: half of year of unpleasant surprises , never again!!! </li></ul></ul>
  4. 4. <ul><li>So, Iulia starts browsing sites now, (we have lots of real estate sites), looking for ads and listings. </li></ul>For every listing, she gets the price, the financial details, availability; On different websites, she begins to check out the area where it’s located, see the shopping areas, city resources, transportation, and…. getting more and more important, where kindergartens and schools are in that area…? <ul><ul><li>In all….. again time lost, too much google searches  </li></ul></ul>Meet….. Me & Iulia <ul><li>This year, we decide we need a new house; and we decide to have an apartment in a new building. </li></ul>
  5. 5. the best interactive tool for browsing trough new real estate offers in Bucharest and nearby towns. So… 2 ways to go check out sites, find offers, start digging for additional info (just like a detective ;))
  6. 6. is the best interactive tool for browsing trough new real estate offers in Bucharest and nearby towns. Using a mash-up of web 2.0 technologies, It pinpoints the best buildings for the interested buyers given their points of interest, surrounding facilities and access to town resources, all visually present on an interactive map. With simple search forms and interactive filters, it offers an insight in the real-estate market in Bucharest, and also proves to be the best solution in finding new places to invest and advertise in. What
  7. 7. <ul><li>Because the real estate market is booming in Romania (and will stay this way for the years to come) </li></ul><ul><li>Because the real estate developers and marketers are looking for new channels to promote the offers , and the advertising budgets are growing by the month. </li></ul><ul><li>Because the current sites do not yet cover their needs , and most of them offer only part of the solution, not the entire package </li></ul><ul><li>Because using this model, we can bring all the information together, making it accessible into only one interface, easy-to-use and attractive to advertise on </li></ul>Why
  8. 8. <ul><li>It’s simple  . Get your offers in 3 easy steps: type of offer , neighborhood , your minimum and maximum price and get your results…. </li></ul><ul><li>But wait: now comes the fun part…. </li></ul><ul><li>Take a look at the details on one result: </li></ul><ul><li>You get pictures of the building the offer belongs to, categorized, a detailed description of the complex, the contact data to make sure you can easily get in touch with the guys promoting here </li></ul>How it works <ul><li>But more important </li></ul><ul><li>you get the interest points located near the offer: you can easily see the kindergartens , schools , markets that are close to the building you are looking at. </li></ul><ul><li>Now you know from the start about what’s going to be like if you decide to live here, with just a few clicks on the map. </li></ul><ul><li>And if you don’t like it, there are some near-by buildings that you might be interested in, along with the distance from the current site to theirs </li></ul>
  9. 9. … so think about it As a buyer , you do not only get the listing and a price, you get the whole experience, including the best choices to make when it comes to shopping and your family's education (just an example of course) As a real estate developer you can offer visitors a complete image about the project. And yes, you don’t have to do much the interest points are already in the system, you just have to specify the location of your building, we do the rest  How it works And… as an advertiser or partner of the developer… You can get very deep ad targeting on the map. Wouldn’t it be nice as a bank for example to show here that your bank has a branch just 1 street away from the place the visitor is interested to buy a house? Or if you’re in retail, wouldn’t it be nice to make sure they know you’re near them, ready with discounts and special offers?
  10. 10. Thank you! Mircea Scarlatescu Managing Partner [email_address] , +4.0742.011.861 Blog: