It is important to identify your target audience but not to employ too many stereotypical thoughts on the issue. In the same way that Video Gamers’ average age is 42, you must be open to the idea that your chosen artist has admirers of all ages. Do not become too locked in to racial ideas either.
Most genres enjoy a wide fan base – check out your parents’ CD collections! Look at the spread of ages attending Glastonbury and other festivals. Think historically: metal has been around since the late 60s; punk since the early 70s. A Madonna fan (40s) may enjoy Lady Gaga or Jessie J. Hip Hop has been around since the late 70s and so original fans may well enjoy D ‘n’ B.
Some genres seem to attract certain races: Metal and Punk – Caucasian Commercial Hip Hop and R ‘n’ B – Caucasian Serious Hip Hop – BlackHowever, there will always be exceptions – beopen minded.
Buying patterns: physical CDs, downloads (legal), record from a mate or illegal download including recording from radio / TV. Casual listeners: radio and music TV. Archaic forms – vinyl or tape. Attendance at gigs
Annual spend on music – analyse it by gender / age group.
How does your TA find the music? Recommendation. Radio / TV. Gigs. Spin off bands / solo projects of existing artists. Magazines – what is read and by whom?
Can patterns relating to race, age or gender be detected? How do your finding alter or confirm you ideas regarding your artist?
Exploit the multimedia capabilities of your blogand combine two of the following: Video Slide Charts