Target audience research

324 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
324
On SlideShare
0
From Embeds
0
Number of Embeds
61
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Target audience research

  1. 1.  It is important to identify your target audience but not to employ too many stereotypical thoughts on the issue. In the same way that Video Gamers’ average age is 42, you must be open to the idea that your chosen artist has admirers of all ages. Do not become too locked in to racial ideas either.
  2. 2.  Most genres enjoy a wide fan base – check out your parents’ CD collections! Look at the spread of ages attending Glastonbury and other festivals. Think historically: metal has been around since the late 60s; punk since the early 70s. A Madonna fan (40s) may enjoy Lady Gaga or Jessie J. Hip Hop has been around since the late 70s and so original fans may well enjoy D ‘n’ B.
  3. 3.  Some genres seem to attract certain races: Metal and Punk – Caucasian Commercial Hip Hop and R ‘n’ B – Caucasian Serious Hip Hop – BlackHowever, there will always be exceptions – beopen minded.
  4. 4.  Buying patterns: physical CDs, downloads (legal), record from a mate or illegal download including recording from radio / TV. Casual listeners: radio and music TV. Archaic forms – vinyl or tape. Attendance at gigs
  5. 5.  Annual spend on music – analyse it by gender / age group.
  6. 6. How does your TA find the music? Recommendation. Radio / TV. Gigs. Spin off bands / solo projects of existing artists. Magazines – what is read and by whom?
  7. 7.  Can patterns relating to race, age or gender be detected? How do your finding alter or confirm you ideas regarding your artist?
  8. 8. Exploit the multimedia capabilities of your blogand combine two of the following: Video Slide Charts

×