7 Steps To A Content Strategy

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7 simple steps to follow to the perfect content strategy

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7 Steps To A Content Strategy

  1. 1. Andrew Scaife Consulting online marketing made easy www.andrewscaife.com 7 STEPS TO A CONTENT STRATEGY
  2. 2. Andrew Scaife Consulting online marketing made easy www.andrewscaife.com STEP 1 – WHAT’S IT ABOUT? What is it you are trying to achieve? • Formalise business objectives • Decide on message prioritisation • Identifying key tasks • Scope • Stakeholders • Success factors
  3. 3. Andrew Scaife Consulting online marketing made easy www.andrewscaife.com STEP 2 - USERS Identify your users and what they want. • User profiles • Analytics • Content planning clues.
  4. 4. Andrew Scaife Consulting online marketing made easy www.andrewscaife.com STEP 3 – CONTENT TODAY What content do you have and how does it perform? • Qualitative content auditing. • Quantitative content auditing
  5. 5. Andrew Scaife Consulting online marketing made easy www.andrewscaife.com STEP 4 – IDEA GENERATION What type of content do you need? • Idea generation • Identify trends • Content concepts you want • Content platforms to test/use etc
  6. 6. Andrew Scaife Consulting online marketing made easy www.andrewscaife.com STEP 5 - FORMATS You audience will consume content in different ways. • Do you want to use images? • What personality should you use? • Use audio? • Use video? • Use text?
  7. 7. Andrew Scaife Consulting online marketing made easy www.andrewscaife.com STEP 6 - CALENDAR You need to build an editorial calendar. • Decide on major content offerings • Decide on timings • Plan to reuse content • Develop planning and writing cycle
  8. 8. Andrew Scaife Consulting online marketing made easy www.andrewscaife.com STEP 7 – KEEP IT GOING Build a feedback loop and keep the content flowing. • Editorial support • Customer/staff feedback • Measure content success • Monitor and Control
  9. 9. Andrew Scaife Consulting online marketing made easy www.andrewscaife.com MORE ADVICE More information is available on my blog: http://tinyurl.com/ASCcontent
  10. 10. Andrew Scaife Consulting online marketing made easy www.andrewscaife.com MORE ADVICE More information is available on my blog: http://tinyurl.com/ASCcontent

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