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Andrew Scaife Consulting
online marketing made easy
www.andrewscaife.com
6 RULES OF
CONTENT
MARKETING
Andrew Scaife Consulting
online marketing made easy
www.andrewscaife.com
It’s not Promotional
Promotional materials rarely...
Andrew Scaife Consulting
online marketing made easy
www.andrewscaife.com
Is it relevant?
Generic content that is not highl...
Andrew Scaife Consulting
online marketing made easy
www.andrewscaife.com
Does it answer questions?
Your content should ans...
Andrew Scaife Consulting
online marketing made easy
www.andrewscaife.com
Is it well written?
Poorly written content will n...
Andrew Scaife Consulting
online marketing made easy
www.andrewscaife.com
Does it support your objectives?
If the content y...
Andrew Scaife Consulting
online marketing made easy
www.andrewscaife.com
Since you write to support a business goal, your
...
Andrew Scaife Consulting
online marketing made easy
www.andrewscaife.com
MORE ADVICE
More information is available on my b...
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6 rules of Content Marketing

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6 simple rules to live by when creating content.

Published in: Marketing, Business, Technology
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6 rules of Content Marketing

  1. 1. Andrew Scaife Consulting online marketing made easy www.andrewscaife.com 6 RULES OF CONTENT MARKETING
  2. 2. Andrew Scaife Consulting online marketing made easy www.andrewscaife.com It’s not Promotional Promotional materials rarely excites or inspires individuals or businesses, and both of these are critical components of content marketing.
  3. 3. Andrew Scaife Consulting online marketing made easy www.andrewscaife.com Is it relevant? Generic content that is not highly relevant to a reader will not result in success. When writing content you must ensure that it will be useful to the reader.
  4. 4. Andrew Scaife Consulting online marketing made easy www.andrewscaife.com Does it answer questions? Your content should answer a business question or problem. Giving people information about topics where there is no need for information will be a wasted effort by you.
  5. 5. Andrew Scaife Consulting online marketing made easy www.andrewscaife.com Is it well written? Poorly written content will not only provide poor results, but will also hurt your company’s reputation. Take time to ensure content is presented in a thoughtful manner and is free of errors.
  6. 6. Andrew Scaife Consulting online marketing made easy www.andrewscaife.com Does it support your objectives? If the content you create does not support business objectives in any way, it is a waste of resources to produce. Keep business goals in mind when creating content.
  7. 7. Andrew Scaife Consulting online marketing made easy www.andrewscaife.com Since you write to support a business goal, your content could come across as biased. Ensure that your content provides proof either through quotes and testimonials or through actual metrics and statistics.
  8. 8. Andrew Scaife Consulting online marketing made easy www.andrewscaife.com MORE ADVICE More information is available on my blog: http://tinyurl.com/ASCcontent

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