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Welcome Keynote (Sunir Shah, AppBind)

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SaaS Connect 2018 (San Francisco, CA).

Buy tickets for the next SaaS Connect here: http://www.cloudsoftwareassociation.com/saas-connect

VIDEO: https://youtu.be/TYBsC3UzJV4

Welcome Keynote
by Sunir Shah, CEO, AppBInd

Published in: Marketing
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Welcome Keynote (Sunir Shah, AppBind)

  1. 1. Welcome, 2018!
  2. 2. #saasconnect
  3. 3. #saasconnect
  4. 4. #saasconnect
  5. 5. #saasconnect
  6. 6. #saasconnect Source: http://www.utdallas.edu/~liebowit/book/wordprocessor/word.htm
  7. 7. #saasconnect
  8. 8. #saasconnect
  9. 9. #saasconnect Cloud Connector Master Agent Integration ISV MSP Distributor API OAuth SAML Platform Indemnity TermsLead registrationAffiliate Reseller Referral ChannelAgency Alliance Spiff MDFOEM EDI Ratings & reviews Channel enablement GDPR VAR SISP
  10. 10. #saasconnect What are we doing here?
  11. 11. #saasconnect 100 1,000 10,000 100,000 1,000,000?
  12. 12. #saasconnect You are not alone.
  13. 13. #saasconnect We can solve it together.
  14. 14. #saasconnect Demand Revenue Adoption/ Retention
  15. 15. #saasconnect Product Reseller Distribution
  16. 16. #saasconnect Customer SaaS Reseller
  17. 17. #saasconnect $580 billion > $66.7 billion Microsoft ecosystem (2010) Microsoft itself (2010) Gantz, J. and Bibby, D. IDC. (2011). Partner opportunity in the Microsoft ecosystem
  18. 18. #saasconnect Sunir, we’ve heard it before.
  19. 19. #saasconnect Customer Value-added Reseller ISV + OEM Buy Buy + Bundle
  20. 20. #saasconnect Customer Agency SaaS Subscribe Subscribe
  21. 21. #saasconnect Let’s work together.
  22. 22. Thank you Chairs •  Dwight Foster (Board), Steven Larsen (Treasurer), Kevin O’Brien (Program) Program committee (Tina Hsiao, Richard Gilbert, Dina Moscowitz) + Board Vice presidents •  Jake Wallace, AWeber (Slack), Glenton Davis, Microsoft (Advisors), Chris Lucas, BLASTmedia (PR) Promotion team: Scott McMullan, Sridhar Nagarajan, Adam Metz, Molly Siems, Manvinder Singh, Saul Colt, AppDirect, Microsoft, B2SMBi, Growth Marketing Conf All those who tweeted and promoted on social and emailed people. Logistics: Novis Steward (Event planner), Bespoke (Venue), ACAVideo (video)
  23. 23. Thank you
  24. 24. Thank you
  25. 25. #saasconnect Plan for the day
  26. 26. LUNCH NETWORKING Workshop: Marketing Communication for Partnership Managers (Jen Lombardi, Kiwi Creative) ROUNDTABLES •  API and platform product design •  Capital from both sides of the table •  Growth and scaling your marketing •  Sales practice and techniques •  Successful channel distribution with resellers and referrals
  27. 27. #saasconnect Big party

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