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The Marketing Stack of Today’s Top SMB Tech Providers

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What products did companies like WordPress, Shopify and MailChimp use to scale their business? Datanyze Director of Marketing, Sam Laber, will present data on today's most successful SMB tech providers to help SaaS entrepreneurs build their marketing stack.

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The Marketing Stack of Today’s Top SMB Tech Providers

  1. 1. The Marketing Stack of Today’s Top SMB Tech Providers Sam Laber Director of Marketing @SLaber89
  2. 2. | 2 © LUMA Partners LLC 2016 Tag Mgmt Chat Real-time Message/Offers MARKETING TECHNOLOGY LUMAscape Mobile Web Website Creation & Mgmt Data Warehouses AB/MV Testing Translation Content Marketing Platforms DAM Feedback / Surveys Marketing Data Social Login/Sharing UGC Mgmt & Forums Online Video Players Players (SMB) E-Commerce Platform/Storefront (Enterprise) Social Referral E-Commerce Technology Merchandising Payments M-Commerce Website WCM Community Website Personalization & Optimization Landing Pages B2B Personalizatio n Email Service Providers SEO Platforms / Tools Loyalty DMPs Site Perf/Opt Web Analytics Denotes acquired company Denotes shuttered company Integrated Mktg MgmtEmail Optimization Predictive Marketing Platforms DB Mktg Mktg Modeling/Attribution Sales & Marketing Sales Automation Marketing Automation Customer Relationship Intelligence Social Marketing Management Sales/ MktgVisualizatio n Marketers have never suffered from a lack of choice The Marketing Stack of Top SMB Tech Providers
  3. 3. Methodology
  4. 4. We analyzed the stack of 631 SMB providers | 4The Marketing Stack of Top SMB Tech Providers
  5. 5. SAAS TECHNOLOGY AT LEAST 5,000 CUSTOMERS | 5 Criteria to make the list “TRACKABLE” TECH The Marketing Stack of Top SMB Tech Providers
  6. 6. | 6 Company Information Website: www.buzzfeed.com Phone (212) 431-7464 Industry: Internet Revenue: $50-100M Employees: 501-1000 Location Technologies on buzzfeed.com People Steve Gobs CMO Jim Buzz EVP Digital Katie Feed Content Director www.buzzfeed.com • 40+ million websites crawled daily • 1,500+ technologies • Firmographics, contacts and emails The Marketing Stack of Top SMB Tech Providers DATANYZE “TRACKING”
  7. 7. Technology signatures | 7The Marketing Stack of Top SMB Tech Providers
  8. 8. Findings
  9. 9. 13% 14% 18% 30% 31% 33% 34% 40% 47% 49% 52% 62% 68% 73% 97% Video Advertising Webinar Platform Comments DMP Support Live Chat Email Delivery A/B Testing Tag Manager Marketing Automation Retargeting CMS Advertising Video Hosting Analytics | 9 Top martech tools by category The Marketing Stack of Top SMB Tech Providers
  10. 10. | 10 Collect your data – top analytics tech The Marketing Stack of Top SMB Tech Providers 10% 17% 18% 19% 90% Hotjar Quantcast CrazyEgg Mixpanel Google Analytics
  11. 11. | 11 Show, don’t tell – top video hosting techs The Marketing Stack of Top SMB Tech Providers 3% 6% 20% 28% 76% Vidyard Brightcove Wistia Vimeo YouTube
  12. 12. | 12 If at first you don’t succeed – top retargeters The Marketing Stack of Top SMB Tech Providers 7% 10% 36% 38% 75% Criteo Perfect Audience Adroll Google Remarketing Facebook Retargeting
  13. 13. | 13 Zendesk CrazyEgg Mixpanel Adroll Google Remarketing Optimizely Marketo LiveRamp Google Tag Manager AdWords Youtube WordPress Google Analytics Facebook Retargeting HubSpot Drupal LinkedIn Ads Twitter Ads Brightroll Wistia Vimeo ON24 Citrix LivePerson Olark Disqus FB Comments Intercom 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 0 100 200 300 400 500 600 SMB Tech Stack “Power Rankings” Website Count Market Share The Marketing Stack of Top SMB Tech Providers
  14. 14. On the move | 14 Alexa 1M Alexa 100K Alexa 10K The Marketing Stack of Top SMB Tech Providers
  15. 15. THE CONTENT FIEND THE ADVERTISER | 15 Marketing tech stacks THE GROWTH HACKER The Marketing Stack of Top SMB Tech Providers
  16. 16. | 16 Uncover the tech stack of any company with our free Chrome extension. The Marketing Stack of Top SMB Tech Providers

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