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Town Hall: Seize the SMB Channel! (Eugene Chi, Gretchen O'Hara=Microsoft)


Published on

The Small Business Web Summit 2017 (San Francisco, CA).

Buy tickets for the next Summit here:


Town Hall: Seize the SMB Channel! How Microsoft and our partner network can help.
by Eugene Chi, General Manager, Microsoft
Gretchen O'Hara, General Manager, Microsoft

Published in: Marketing
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Town Hall: Seize the SMB Channel! (Eugene Chi, Gretchen O'Hara=Microsoft)

  1. 1. Go-To-Market Services ’Hara, GM, ISV & Developer Marketing Twitter: @GretchenOHara
  2. 2. Go-To-Market ServicesBuild with Us
  3. 3. Go-To-Market ServicesBuild with Us
  4. 4. Go-To-Market ServicesBuild with Us FY10 FY11 FY12 FY13 FY14 FY15 FY16 Forecast FY17 Prelim GuidanceClou nue
  5. 5. Go-To-Market ServicesBuild with Us
  6. 6. Go-To-Market ServicesBuild with Us 6 Sharon to provide slide on ISV Hub (i.e. gateway to MPN)
  7. 7. Go-To-Market Services Discover, envision, and design your application on Azure: App dev technical services for Azure App dev technical services for Office 365 Cloud Application Development Playbook Differentiate to stand out eBook (contains the evidence and guidance about why to build IP)
  8. 8. Go-To-Market ServicesSell with Us
  9. 9. Go-To-Market ServicesSell with Us Set the price, the terms and directly bill customers Directly provision and manage subscriptions Be the first point of contact for customer support 1 2 3 4 Microsoft Cloud Solution Provider Program
  10. 10. Go-To-Market ServicesBuild with Us 2016 January Worked with SMB ISV BDM and ISV Solution Showcase team 2016 February Engaged SMB Field Team & PSEs. ISV Sponsored a couple events 2016 April Sponsors Ingram Cloud Summit 2016 June Attends WPC | Ignite 2016 July Exhibits at Microsoft Ignite Conference
  11. 11. Go-To-Market ServicesSell with Us 2016 January NetEnrich and Microsoft launch 25 partner 3 month pilot (US & UK). NetEnrich longstanding Ingram Partner 2016 April NetEnrich sponsors Ingram Cloud Summit. Launch Azure & EMS Services at their Summit. 2016 July - October NetEnrich launch promotion at WPC. 2016 November Joint GTM. Microsoft targets US SMB Partners for Azure Assessment. NetEnrich funds promotion. 2016 December NetEnrich is an Ingram “IM One” sponsor. Ingram along with NetEnrich showcases Azure Cloud Assessment, Azure & EMS Services. Introduces ISV solution to different Microsoft individuals and partners. NetEnrich presents ISV solution for US SMB Live 2017 (22 cities) featuring Azure Acceleration for CSP partners. NetEnrich launch Azure Starter Kit with Ingram for 50 Ingram Partners
  12. 12. Go-To-Market ServicesSell with Us List your SaaS line of business application on AppSource Help IT Pros & architects discover your enabling technology solution on Azure Marketplace ISV Resource Hub ISV Go to Market Services App Developer Marketing Materials
  13. 13. Go-To-Market ServicesSell with Us Engage with Microsoft at the conference
  14. 14. Go-To-Market Services Microsoft Inspire July 9–13, 2017 Washington, DC Use coupon code DCKE6M Register now at US Partners: Save $100 on your All Access pass March 22 and 23 only
  15. 15. Go-To-Market Services Appendix
  16. 16. Go-To-Market Services
  17. 17. Go-To-Market ServicesBuild with Us 2016 January Connected with ISV App Builder Community 2016 February Engaged SMB Field Team & PSEs 2016 April Joined IAMCP. Introduced to Microsoft US SMB 2016 June Onboarded to SYNNEX CSP Marketplace 2016 July Added to US SMB ISV Showcase
  18. 18. Build with
  19. 19. Go-To-Market ServicesSell with Us
  20. 20. Go-To-Market ServicesBuild with Us
  21. 21. Sell with 21
  22. 22. Go-To-Market ServicesBuild with Us 22
  23. 23. Go-To-Market ServicesBuild with Us
  24. 24. Go-To-Market ServicesBuild with Us
  25. 25. Go-To-Market ServicesSell with Us Delivers a platform for resellers and other partner types to own the end-to-end customer engagement by enabling partners to directly provision, bill, and support Microsoft and third-party Cloud Services including ISV solutions for their customers The Cloud Solution Provider (CSP) program