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Infusionsoft’s partner journey: The 5 things I wish I had known at the start (Clate Mask, Keap)

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SaaS Connect 2019 (San Francisco, CA).

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VIDEO: https://youtu.be/zY8mxtTajII

Infusionsoft’s partner journey: The 5 things I wish I had known at the start
by Clate Mask, CEO, Keap

Published in: Marketing
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Infusionsoft’s partner journey: The 5 things I wish I had known at the start (Clate Mask, Keap)

  1. 1. Navigating Change and Growing Your Business Through Partners Clate Mask, CEO and Co-founder of Keap
  2. 2. We Have Some News...
  3. 3. You Might Have Some Questions... ● Were you acquired? ● Why rebrand? ● What does Keap mean? ● Is Infusionsoft going away? ● Why two products?
  4. 4. Communicating Change
  5. 5. Three Stakeholders Employees Customers Partners
  6. 6. Partners Were Key to Our Successful Rebrand
  7. 7. • If you want to grow through partners, you must serve your partners • Focusing on the right partners is paramount • We had to figure out how to sell through them, not to them. • The larger we grow, the more important partners are, not vice versa What We’ve Learned About Partners
  8. 8. We Took Our Own Advice... In 2018, 48% of the company’s new monthly customer acquisition is driven by partners and 64% of its customer base is connected to a partner.
  9. 9. Strategies for Driving Sales Through Partner Relations
  10. 10. Take Your Partners Through Your Product Evolution - Help Them Understand The “Why”
  11. 11. Involve Partners in More Areas of Your Business
  12. 12. Get More Value and Volume From Key Partners
  13. 13. Allow Your Partners to Get Something in Return
  14. 14. Quiet the Doubters...
  15. 15. Q&A

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