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How product and partnership leads can be best friends (Sachin Agarwal, LaunchDarkly)

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SaaS Connect 2019 (San Francisco, CA).

Buy tickets for the next SaaS Connect here: http://www.cloudsoftwareassociation.com/saas-connect

VIDEO: https://youtu.be/8vJHrV7JZxs

How product and partnership leads can be best friends
by Sachin Agarwal, Principal Product Manager, LaunchDarkly

Published in: Marketing
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How product and partnership leads can be best friends (Sachin Agarwal, LaunchDarkly)

  1. 1. How Product And Partnership Leads Can Be Best Friends Sachin Agarwal Principal PM, LaunchDarkly / Organizer, Empower / Founder, Braid
  2. 2. About Me launchdarkly.com empowerb2b.com braidhq.com
  3. 3. What To Know About (Good) Product Managers Problems, not solutions The right solution often isn’t technical Product managers are force multipliers, not dictators
  4. 4. How Product Managers See Partnership People Problems, not solutions The right solution often isn’t technical Product managers are force multipliers, not dictators > You need an integration with whom? > We have to integrate with their crappy API?? > This has to be done in three weeks for their event???
  5. 5. Today’s Problem How to get product to support your partnership efforts
  6. 6. Finding Solutions To Today’s Problem How to get product to support your partnership efforts Tactics to get product to buy in
  7. 7. Don’t Surprise Product
  8. 8. Don’t Surprise Product
  9. 9. Make It Easy For Product
  10. 10. Understand Product’s Motivations oneyball for product development
  11. 11. You know how to sell You know how to market You know how to do product In Conclusion: Use Your Jujitsu On Product > Find alignment between your objectives and product’s > Help ensure that people will actually use the thing > High value, low effort - rinse and repeat
  12. 12. In Conclusion: Use Your Jujitsu On Product Don’t surprise them Ensure it’s easy Make product famous Marketing is all about distribution Say “yes we can and here’s how” Smooth sailing with your sales skills
  13. 13. Thank You! @sachinag /sachinag

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