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The Shift to Cloud IT is
Changing Everything
David Politis
CEO, BetterCloud
Powering Cloud IT
Almost every organization in the world is moving to the
cloud, and the messaging and collaboration applications
are leadin...
Why Me?
EXPERIENCE I’ve spent my entire career working with SMBs:
1. Built a multi-million dollar business selling cloud P...
The Shift to Cloud IT
and SMBs
As demonstrated by our
recent Cloud IT survey, the
move to the cloud and cloud
office adoption is happening
at a large sca...
© 2015 BetterCloud, Inc. All Rights Reserved
Customers, and SMBs especially due to their flexibility, will increasingly us...
The Shift to Cloud IT
and ISVs
Infiltrating from the Ground Up
Employees actively discover and demand
born-in-the-cloud solutions, and even spend
persona...
Marketing Directly to End Users
EXPENSIFY
● Individual users can create accounts
● Output is a simple PDF, doesn’t require...
The Shift to Cloud IT
and Channel Partners
The Opportunity with SMBs
The average org has 1 IT professional for every 104 employees
(BetterCloud survey), meaning most...
Becoming a Strategic Advisor
Breadth and depth of expertise to take a
customer from 100% on-premises to 100%
cloud capture...
The Shift is Just Beginning
The shift to the cloud is truly
just beginning--in the SMB
space, only 16% of our
customers ar...
Q & A
david@bettercloud.com
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David Politis, Bettercloud - The Shift to Cloud IT is Changing Everything

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WATCH VIDEO: https://youtu.be/pFawF-oqZYc

With over 50,000 customers and solutions for Google Apps and Office 365, BetterCloud is at the center of the shift to the cloud. David will detail how BetterCloud believes this shift will impact organizations of all types, supported by research conducted across an audience of over 100,000 organizations.

Presented at The Small Business Web Summit East 2015, New York, November 9, 2015.

The trade association for companies selling cloud software to small businesses.

http://www.thesmallbusinessweb.com/summit

Published in: Technology
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David Politis, Bettercloud - The Shift to Cloud IT is Changing Everything

  1. 1. The Shift to Cloud IT is Changing Everything David Politis CEO, BetterCloud Powering Cloud IT
  2. 2. Almost every organization in the world is moving to the cloud, and the messaging and collaboration applications are leading this shift by fundamentally changing the way people work. The Cloud IT Movement © 2015 BetterCloud, Inc. All Rights Reserved
  3. 3. Why Me? EXPERIENCE I’ve spent my entire career working with SMBs: 1. Built a multi-million dollar business selling cloud PBX solutions to Micro-SMBs 2. Created largest SMB Google Apps reseller practice in less than 12 months 3. Serve tens of thousands of SMB customers at BetterCloud INDUSTRY DATA At BetterCloud, through product usage and regular surveys, we have gathered millions of data points on how this shift affects cloud IT professionals and their organizations. © 2015 BetterCloud, Inc. All Rights Reserved
  4. 4. The Shift to Cloud IT and SMBs
  5. 5. As demonstrated by our recent Cloud IT survey, the move to the cloud and cloud office adoption is happening at a large scale. SMBs are moving toward 100% cloud the fastest. Cloud Adoption Curve Source: BetterCloud, Trends in Cloud IT, 2015 © 2015 BetterCloud, Inc. All Rights Reserved
  6. 6. © 2015 BetterCloud, Inc. All Rights Reserved Customers, and SMBs especially due to their flexibility, will increasingly use best-of-breed solutions, creating complex environments. Need Email Collaboration Real-time Chat Voice OS Provider Need Email Collaboration Real-time Chat Voice OS Provider Select a suite that meets all of your needs: Select the application best suited for each purpose: Moving to Heterogeneous Environments
  7. 7. The Shift to Cloud IT and ISVs
  8. 8. Infiltrating from the Ground Up Employees actively discover and demand born-in-the-cloud solutions, and even spend personal funds on work applications. So, ISVs that can successfully market to end users will increase the stickiness of their product and gain internal advocates. Source: Frost & Sullivan, Cloud Technology Alliance, 2014 Willingness to Spend Personal Funds on Ideal Work App No 42% Yes 58% © 2015 BetterCloud, Inc. All Rights Reserved
  9. 9. Marketing Directly to End Users EXPENSIFY ● Individual users can create accounts ● Output is a simple PDF, doesn’t require entire org to adopt Expensify SLACK ● Free plan, minimal barriers to adoption ● Monetize what IT and execs value-- retention, SSO, compliance, etc. © 2015 BetterCloud, Inc. All Rights Reserved
  10. 10. The Shift to Cloud IT and Channel Partners
  11. 11. The Opportunity with SMBs The average org has 1 IT professional for every 104 employees (BetterCloud survey), meaning most SMBs have ZERO IT staff. Channel partners have an opportunity to fill that role--becoming strategic advisors and helping SMBs transform the way they work as they shift to the cloud. © 2015 BetterCloud, Inc. All Rights Reserved
  12. 12. Becoming a Strategic Advisor Breadth and depth of expertise to take a customer from 100% on-premises to 100% cloud captures the most value, and creates long-term customer relationships. CLOUD SHERPAS + NEW SIGNATURE ● Both have a relatively narrow expertise ● There’s still a gold rush and opportunity for advisory businesses with a broad focus Acquired by Accenture Secured $35mm in VC funding © 2015 BetterCloud, Inc. All Rights Reserved
  13. 13. The Shift is Just Beginning The shift to the cloud is truly just beginning--in the SMB space, only 16% of our customers are running a 100% cloud environment today. But by 2025, that will increase > than 4x to 70%. Source: BetterCloud, Trends in Cloud IT, 2015 © 2015 BetterCloud, Inc. All Rights Reserved
  14. 14. Q & A
  15. 15. david@bettercloud.com

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