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Building channel sales from the ground up at CloudApp, a small startup


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SaaS Connect 2018 (San Francisco, CA).

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Building a channel sales strategy from the ground up
by Sophia Sithole, BD & Partnerships, CloudApp

Published in: Marketing
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Building channel sales from the ground up at CloudApp, a small startup

  1. 1. Capture. Share. Anywhere.
  2. 2.
  3. 3. No one really knows what you do exactly, because you do a little bit of everything
  4. 4. You’re in Sales… Right?
  5. 5. Why do you want to develop a channel strategy and who do you want to partner with?
  6. 6. What Does Partnering Look Like?
  7. 7. Figure out how much support you’re going to provide
  8. 8. Don’t compete with your partner!
  9. 9. Vanity metrics - Are they still useful?
  10. 10. Knowing when to Shift and Focus on a Different Channel
  11. 11. Is this moving me closer to my goal or just creating distractions?
  12. 12. ShareASale Affiliate Channel
  13. 13. How do you create integration partnerships when your dev team is too busy?
  14. 14. Business Development without Engineering
  15. 15. Partners with the right incentives is paramount!
  16. 16. Who is your Ideal Partner?
  17. 17. Which Integration/Partner Makes Sense? VS
  18. 18.
  19. 19. thankyou “CloudApp is addictive and one of those apps you will look back on and think how did you do without.” - Chan Dhillon, Client Services Director at Kalexiko “CloudApp is a key part of my day to day work life! It is the fastest way to share, period.” - Maxime Prades, Director of Product at Zendesk “Easy to use and very often used :)” - Liz Pham, from Adobe