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Building a Business Case for your SaaS idea

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Published on

SaaS Connect 2018 (San Francisco, CA).

Buy tickets for the next SaaS Connect here: http://www.cloudsoftwareassociation.com/saas-connect

VIDEO: https://youtu.be/Bgb8aXFmBK4

Building a Business Case for your SaaS idea
by Neeti Gupta, Director of Partner Marketing, GE Healthcare

Published in: Marketing
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Building a Business Case for your SaaS idea

  1. 1. BUILDING A BUSINESS CASE FOR YOUR SaaS IDEA Neeti Gupta | Director, GE Healthcare
  2. 2. About me MIT CAMBRIDGE AMAZON - SEATTLE MICROSOFT - REDMOND CURRENT: GE HEALTHCARE - SEATTLE • Software Partnerships for GE Healthcare • Marketing, Product Management & UX at Microsoft • Product Management at Amazon
  3. 3. Answer these 10 questions to build a business case
  4. 4. 1. Who is your customer?
  5. 5. 2. What is your business problem?
  6. 6. 3. What are your use cases?
  7. 7. 4. What are your success metrics?
  8. 8. 5. Will your SaaS solution help generate revenue or save costs/time?
  9. 9. 6. What are the key ethical, legal, compliance, and security considerations?
  10. 10. 7. Have you named & described your SaaS solution?
  11. 11. 8. Do your customers understand your SaaS solution’s value proposition & pricing model?
  12. 12. 9. Who/How will you sell your SaaS solution?
  13. 13. 10.How will you maintain, support, and service your SaaS solution?
  14. 14. Answer these 10 questions to build a business case 1. Who is your customer? 2. What is your business problem? 3. What are your use cases? 4. What are your success metrics? 5. Will your SaaS solution help generate revenue or save costs/time? 6. What are key ethical, legal, compliance, and security considerations? 7. Have you named & described your SaaS solution? 8. Do your customers understand your SaaS solution’s value proposition & pricing model? 9. Who/How will you sell your SaaS solution? 10. How will you maintain, support, and service your SaaS solution?
  15. 15. Resources I found useful
  16. 16. Thank You
  17. 17. Where To Find Me… neetigupta@ge.com www.linkedin.com/in/neetigupta neetig

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