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Scaling your marketing organization (Dawn Verbrigghe, Nutshell)

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The Small Business Web Summit 2017 (San Francisco, CA).

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VIDEO: https://www.youtube.com/watch?v=gdp9--z92f0

Scaling your marketing organization
by Dawn Verbrigghe, COO, Nutshell

Published in: Marketing
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Scaling your marketing organization (Dawn Verbrigghe, Nutshell)

  1. 1. Dawn Verbrigghe COO, Nutshell
  2. 2. #1: The Minimal Marketing Company
  3. 3. Advertising Marcom Public Relations Event Management Content
  4. 4. “I believe that marketing is what you do when your product or service sucks…”
  5. 5. “He’s the person who would see a technology and say: This is what it can give a real person in the world. I would say marketing was his greatest strength.” Steve Wozniak
  6. 6. #2: The Maximal Marketing Company
  7. 7. No Market Need Ran Out of Cash Not the Right Team Get Outperformed Pricing/Cost Issues Poor Product Need/Lack Business Model Poor Marketing Ignore Customers Product Mis-Timed 42% 29% 23% 19% 18% 17% 17% 14% 14% 13% SOURCE: CBInsights, Top 20 Reasons Startups Fail Why Products Fail
  8. 8. “There is only one valid definition of business purpose: to create a customer. Because its purpose is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation.” Peter Drucker

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