SO YOU WANT TO

BLOG?
#SBSbloggingtips
Introduction
Introduction
• Who we are
• These aren’t rules, just best practices
• The Basics, Writing Tips, Making it Work
The Basics
Why Blog?
Why Blog?
• To be accessible
• Truly connect with audience/readers
• To share information and content
What’s your niche?
What’s your niche?
• Gotta have one
• Stay true to it (people should visit your blog for “it”)
• Shows expertise
Platforms
Platforms
Platforms
• Use what you’re comfortable with
• Use a real domain
• Wordpress, Blogger, Tumblr, Typepad, LiveJournal,
  Pos...
Writing tips
Writing tips
• Keep it simple
• Know the objective
• Know your audience
• Copy should be concise, scannable; use bullets a...
Be original
Be original
• Stand out
• Don’t just regurgitate content
Be real, be genuine
Be real, be genuine
• Transparency is important
• Have “About Us”/ “About Me” info readily available
• Be available and ac...
Content velocity
Content velocity
• Quality comes first, but you should have quantity
  too.

• Post regularly (Daily?)
• Be current
• Manag...
Making it work
Build a community
Build a community
• Welcome and encourage dialogue
• Ask questions from your readers
• Always answer comments
Use social Media
Use social media
• Integrate Facebook and Twitter
• Generates traffic
• Builds exposure
• Facilitates sharing
Have a good design
Have a good design
Have a good design
• Communicates legitimacy
• Builds trust with your audience
• Use images/video
• Be mindful of readabil...
Use plugins & widgets
Use plugins & widgets
• Creates actions for your readers
• Make it easy
• Depends on what platform you use
Be found
Be found
• Write search friendly content
• Use tags
• Implement SEO tactics during production
Promotion
Promotion
• Other bloggers
• Guest blog for other bloggers, and invite people to
  guest blog for you

• Get listed
Thanks! Questions?
   #SBSbloggingtips
email: shane.santiago@sbsstudios.com
twitter: @shanebsantiago
site: www.sbsstudios....
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So you want to blog? Tips and best practices for blogging

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A short collection of thoughts on tips and best practices for blogging. As originally presented to the First Coast Coaching Association of Jacksonville on May 17, 2010

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  • So you want to blog? Tips and best practices for blogging

    1. 1. SO YOU WANT TO BLOG?
    2. 2. #SBSbloggingtips
    3. 3. Introduction
    4. 4. Introduction • Who we are • These aren’t rules, just best practices • The Basics, Writing Tips, Making it Work
    5. 5. The Basics
    6. 6. Why Blog?
    7. 7. Why Blog? • To be accessible • Truly connect with audience/readers • To share information and content
    8. 8. What’s your niche?
    9. 9. What’s your niche? • Gotta have one • Stay true to it (people should visit your blog for “it”) • Shows expertise
    10. 10. Platforms
    11. 11. Platforms
    12. 12. Platforms • Use what you’re comfortable with • Use a real domain • Wordpress, Blogger, Tumblr, Typepad, LiveJournal, Posterous... and more
    13. 13. Writing tips
    14. 14. Writing tips • Keep it simple • Know the objective • Know your audience • Copy should be concise, scannable; use bullets and lists • Conversational, informal • Have a voice
    15. 15. Be original
    16. 16. Be original • Stand out • Don’t just regurgitate content
    17. 17. Be real, be genuine
    18. 18. Be real, be genuine • Transparency is important • Have “About Us”/ “About Me” info readily available • Be available and accessible
    19. 19. Content velocity
    20. 20. Content velocity • Quality comes first, but you should have quantity too. • Post regularly (Daily?) • Be current • Manage expectations (Your own); This takes time
    21. 21. Making it work
    22. 22. Build a community
    23. 23. Build a community • Welcome and encourage dialogue • Ask questions from your readers • Always answer comments
    24. 24. Use social Media
    25. 25. Use social media • Integrate Facebook and Twitter • Generates traffic • Builds exposure • Facilitates sharing
    26. 26. Have a good design
    27. 27. Have a good design
    28. 28. Have a good design • Communicates legitimacy • Builds trust with your audience • Use images/video • Be mindful of readability, use subheadings • Be inspired, browse design galleries • (Call us!)
    29. 29. Use plugins & widgets
    30. 30. Use plugins & widgets • Creates actions for your readers • Make it easy • Depends on what platform you use
    31. 31. Be found
    32. 32. Be found • Write search friendly content • Use tags • Implement SEO tactics during production
    33. 33. Promotion
    34. 34. Promotion • Other bloggers • Guest blog for other bloggers, and invite people to guest blog for you • Get listed
    35. 35. Thanks! Questions? #SBSbloggingtips email: shane.santiago@sbsstudios.com twitter: @shanebsantiago site: www.sbsstudios.com

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