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Blogging and Internal Communications

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Blogging and Internal Communications

  1. 1. How Blogging Brings Dialogue to Corporate Communications <ul><ul><li>Stephanie Booth </li></ul></ul><ul><ul><li>http://climbtothestars.org </li></ul></ul><ul><ul><li>26.11.2007, Zürich </li></ul></ul><ul><ul><li>CC by-nc-sa </li></ul></ul>
  2. 2. http://flickr.com/photos/18321520@N00/514633276/
  3. 3. <ul><li>bigger picture </li></ul><ul><li>practical advice </li></ul>
  4. 4. <ul><li>conversation </li></ul>
  5. 5. <ul><li>you </li></ul><ul><li>? </li></ul>
  6. 6. <ul><li>blogging </li></ul><ul><ul><li>tool </li></ul></ul><ul><ul><li>culture </li></ul></ul><ul><ul><li>strategy </li></ul></ul>
  7. 7. http://blogs.intel.com/ TOOL
  8. 8. http://csr.blogs.mcdonalds.com/default.asp?item=140627 CULTURE
  9. 9. <ul><li>blog or wiki? </li></ul>
  10. 10. <ul><li>blog </li></ul>
  11. 11. <ul><li>wiki </li></ul>
  12. 12. <ul><li>blogging </li></ul><ul><li>culture </li></ul>
  13. 13. <ul><li>cluetrain </li></ul><ul><li>manifesto </li></ul>
  14. 14.
  15. 15.
  16. 16. <ul><li>conversations </li></ul><ul><li>everywhere </li></ul>
  17. 17. <ul><li>control </li></ul>
  18. 18. <ul><li>word-of-mouth </li></ul><ul><li>online </li></ul>
  19. 19. <ul><li>jump in </li></ul><ul><li>join the conversation </li></ul>
  20. 20. <ul><li>corporate </li></ul>
  21. 21. <ul><li>EXAMPLES </li></ul>http://del.icio.us/steph/20070924+example
  22. 22. <ul><li>who? </li></ul><ul><li>human people </li></ul>
  23. 23. <ul><li>who should </li></ul><ul><li>NOT blog? </li></ul>
  24. 24. <ul><li>why? </li></ul><ul><li>communicate </li></ul><ul><li>differently </li></ul>
  25. 25. <ul><li>HOW? </li></ul>
  26. 26. <ul><li>start blogging </li></ul><ul><li>blog well </li></ul>
  27. 27. <ul><li>1. enable </li></ul>
  28. 28. <ul><li>2. purpose </li></ul>
  29. 29. <ul><li>3. learn the culture </li></ul>
  30. 30. <ul><li>a. Me & You </li></ul>
  31. 31. http://flickr.com/photos/eye2eye/50892860/
  32. 32. <ul><li>b. listen </li></ul>
  33. 33. <ul><li>c. passion </li></ul>
  34. 34. <ul><li>d. style </li></ul>
  35. 35. <ul><li>e. time </li></ul>
  36. 36. <ul><li>DO </li></ul>
  37. 37. <ul><li>DON'T </li></ul>
  38. 38. <ul><li>FUD </li></ul>
  39. 39. <ul><li>internal </li></ul>
  40. 40. <ul><li>cafeteria </li></ul><ul><li>hallways </li></ul>
  41. 41. <ul><li>RSS </li></ul>
  42. 42. <ul><li>shiny! </li></ul><ul><li>but how? </li></ul>
  43. 43. <ul><li>5 prerequisites </li></ul>
  44. 44. <ul><li>1. care </li></ul>
  45. 45. <ul><li>2. engage </li></ul>
  46. 46. <ul><li>3. time </li></ul>
  47. 47. <ul><li>4. control </li></ul>
  48. 48. <ul><li>5. culture </li></ul>
  49. 49. <ul><li>5 ingredients </li></ul>
  50. 50. <ul><li>1. training </li></ul>
  51. 51. <ul><li>2. dog food </li></ul>
  52. 52. <ul><li>3. enable </li></ul>
  53. 53. <ul><li>4. read </li></ul>
  54. 54. <ul><li>5. human </li></ul>
  55. 55. <ul><li>recap </li></ul>prerequisites: - care about people - engage in dialogue - it takes time - let go of control - it’s a culture for success: - training - eat your dog food - enable - read and listen - human voices
  56. 56. <ul><li>Thank you! </li></ul>Stephanie Booth Lausanne, Switzerland http://climbtothestars.org [email_address] Skype: steph-booth +41 78 625 44 74 <ul><ul><li>ASCI, 26.11.2007 </li></ul></ul><ul><ul><li>Zürich, CH </li></ul></ul><ul><ul><li>CC by-nc-sa </li></ul></ul>
  57. 57. <ul><li>case study: </li></ul><ul><li>coComment </li></ul>
  58. 58.
  59. 59.
  60. 60.
  61. 61.
  62. 62. <ul><li>case study: </li></ul><ul><li>Flickr </li></ul>

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