Why g7 005


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What is G7

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Why g7 005

  1. 1. Introducing<br />
  2. 2. A Quick Overview<br />
  3. 3. What is This G7® Thing Anyway?<br />Universal grayscale definition<br />Simple calibration method<br />ISO 12647-2 compliant<br /> The best way to control any color printing workflow!<br />
  4. 4. What Else?<br />Is the World’s first Gray Management system<br />Ensures consistent neutral tonality<br />Ensures consistent gray balance<br />
  5. 5. G7 is a Photographic Solution<br />Photography used gray scales for 100 years<br />G7 brings the same concepts to commercial printing<br />
  6. 6. Who’s Using G7? <br />Consumer products companies<br />Retailers<br />Corporations<br />US Government<br />Ad agencies<br />Publishers<br />Catalogs<br />Printers<br />Designers<br />Probably you<br />Agency /<br />Print Buyer<br />Printer<br />Prepress<br />
  7. 7. Did You Know… <br />All major US proofing systems are based on G7<br />Adobe® CS5® Color Settings defaults are based on G7*<br /> *(North America installs)<br />If you are printing, proofing or designing to GRACoL or SWOP, YOU are in fact using G7<br />
  8. 8. Did You Know… <br />Virtually all current US printing is based on G7<br />GRACoL and SWOP are based on G7<br />FTA’s FIRST recommends G7 for flexo<br />Any printing system that simulates SWOP or GRACoL is effectively using G7<br />(e.g. gravure, digital, ink-jet)<br />
  9. 9. G7 at the US GPO<br />Courtesy US Government Printing Office & YouTube<br />
  10. 10. What is G7 Used For?<br />Offset<br />Flexo<br />Gravure<br />Newsprint<br />Wide format ink jet<br />Digital (electro-photographic)<br />Screen printing<br />Dye-sublimation<br />Virtually any CMYK printing process<br />
  11. 11. G7 Works With…<br />Any stable, repeatable printing system<br />Any CMYK inks<br />Any substrate<br />Any screening method<br />Existing tools and technologies<br />
  12. 12. G7 Benefits<br />Lower costs<br />Quicker turn-around<br />Higher quality<br />Greater consistency<br />Easier re-prints<br />Customer satisfaction<br />Shared Neutral Appearance on multiple media<br />
  13. 13. Shared Neutral Appearance<br />GRACoL<br />Flexo<br />SWOP<br /><ul><li>Same CMYK file after G7 calibration…</li></li></ul><li>G7 Benefits To Offset printers<br />More effective “printing to the numbers”<br />Easier press-to-proof match<br />Gray balance without guesswork<br />Reduces the need for custom press profiles<br />
  14. 14. G7 Benefits For Print Buyers<br />Easier and cheaper file sharing between different print sites or technologies<br />Less danger of “accidental re-purposing”<br />G7 Master Printers meet the latest printing specifications and deliver the most consistent, repeatable work<br />
  15. 15. Brand Testimonial…<br /><ul><li>“At Potpourri, all 13 of our catalogs are designed and proofed to G7 Specifications. We pride ourselves on excellent color reproduction and G7 has helped us achieve this.”</li></ul> Jeff Elsing, Potpourri Group Inc.<br />
  16. 16. Brand Testimonial<br />“Proof matches are excellent between our own SWOP proofers and the webs that run our catalogs.”<br />Jeff Elsing, Potpourri Group Inc.<br />
  17. 17. G7 Printer Testimonial…<br />“G7 made a big difference right away. Things are more efficient and the jobs move through the plant more quickly. There is less rework and waste, but I think what is more important is that there is more confidence in our abilities throughout the organization.”<br />Gerry Gerlach, Integrity Graphics<br />
  18. 18. G7 Printer Testimonial<br />“Using the two basic elements of G7 - tone shape and gray balance - we were able to match the color between a 20-year-old press and a virtually new press.<br />If you ask me does the process work? - I have a ton of printing that says that it does.”<br />Gerry Gerlach, Integrity Graphics<br />
  19. 19. Getting Started<br />Visit www.gracol.com<br />Read the G7 How To<br />Contact a G7 Expert<br />Use G7 Settings in Adobe® Creative Suite®<br />
  20. 20. G7 Color Settings (for Adobe® Creative Suite®)<br />Free GRACoL & SWOP .csf Color Settings Files<br />GRACoL2006_Coated1v2.icc<br />or SWOP2006_Coated3v2.icc<br />Free profiles at www.g7global.org<br />
  21. 21. G7 Proof Control<br />Make sure every proof has an ISO 12647-7 Digital Control Strip<br />Free at www.g7global.org<br />
  22. 22. Free G7 Fangraph Calibration<br />Free at www.g7global.org<br />
  23. 23. Automated G7 Calibration<br />Certified G7 Calibration software* generates RIP curves automatically<br />Using P2P (or IT8.7/4) target<br />*Listed at www.g7global.com<br />
  24. 24. Compare Results<br />After<br />Ideal tonality<br />Ideal gray balance<br />Before<br />Uncontrolled tone curves<br />Unbalanced grays<br />
  25. 25. G7 does NOT guarantee perfect color<br />Nothing does!<br />G7 only “color-manages” grays, not colors<br />G7 does not compensate for…<br />Inconsistent materials<br />Unstable processes<br />Bad process control<br />Limited color gamut<br />Cautions And Limitations<br />
  26. 26. Learning More<br />Step-by-step guide to calibrating, printing & proofing with G7<br />Available from IDEAlliance<br />www.gracol.org<br />