What Is Rhetoric?
• Presenting your view of
the world to others
Components of the Rhetorical
• Author – speaker, message sender
• Audience – receiver, must participate
• Context – time, place, attitudes, etc.
• Purpose – why you are communicating
• Topic – what you are communicating about
• Genre – medium, way of communicating
Appeals to Credibility
• Knowledge/ background
• How one presents oneself
• Present research of others,
responsibly and accurately
• Published and where published
• Proofread/ professional
Appeals to Emotion and Values
• Emotions like anger, fear,
sadness, joy, etc.
Appeals to Logic
• Makes sense
• Facts and figures
• Sign - A sign of something else - Someone who is extremely thin might be a
sign of malnutrition
• Induction - Many examples to prove a point - To say that global warming
exists means showing examples from many countries, not just one or two
• Cause - One thing logically causes another - HIV virus, if untreated, causes
• Definition - Be sure to define your terms! Remember, poverty in one country
may be defined differently than in another country
• Analogy - Comparing one thing to another - This depends on both things
being similar - For example, immigration laws in some states may work in this
• Deduction - Start from a general principle and work down - All cats are
mammals. Whiskers is a cat. Whiskers is a mammal.
• Statistics - Numbers, percentages, ratios, results of studies, etc.
Organization and Structure
• Cause & Effect
• General to Specific
• Language is used to convey emotion, logic, and