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Optimize Your Online Presence


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Optimizing your online presence is as simple as understanding the right things to do. This presentation highlights some tips to help you.

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Optimize Your Online Presence

  1. 1. Optimizing Your Online Presence Get Yourself Noticed! Sandy Blanquera CEO & Founder
  2. 2. Create arms for yourself.
  3. 3. Optimization <ul><li>What it is </li></ul><ul><li>Why it is important </li></ul><ul><li>3 keys to success </li></ul><ul><ul><li>Know what can be optimized </li></ul></ul><ul><ul><li>Understand the types </li></ul></ul><ul><ul><li>Know how to optimize </li></ul></ul>
  4. 4. Optimization – what is it? <ul><li>The process of improving the volume of quality traffic to a website or web page from search engines via ‘natural’ or unpaid search results. </li></ul>
  5. 5. Why should I care? <ul><li>You have a presence </li></ul><ul><li>You now want the right people to find you among millions of pages on the web </li></ul><ul><li>Helps your business grow </li></ul><ul><li>Online customers want to buy from you </li></ul>
  6. 6. 3 Keys to Optimization Success 1. Know the types of optimization
  7. 7. 1. Know the types of optimization. <ul><li>Page Rank </li></ul><ul><ul><li>A number assigned to search results on Google to measure it’s relevance </li></ul></ul><ul><li>SEO – Search Engine Optimization </li></ul><ul><ul><li>Methods used to improve the ability to be found on search engines </li></ul></ul><ul><li>SMO – Social Media Optimization </li></ul><ul><ul><li>Methods used to improve the ability to be found on search engines by improving visibility with social media </li></ul></ul>
  8. 8. Google Page rank algorithm – Warning! Math is involved ,
  9. 9. Checking page rank <ul><li> </li></ul><ul><li> </li></ul>
  10. 10. 3 Keys to Optimization Success 2. Know what can be optimized.
  11. 11. Website
  12. 12. Blog
  13. 13. Facebook – Add your blog
  14. 14. LinkedIn – Add Links pointing to you
  15. 15. Twitter
  16. 16. 3 Keys to Optimization Success 3. Understand how to optimize your sites.
  17. 17. 3. Understand how to Optimize your sites <ul><li>Content </li></ul><ul><li>Quality Content </li></ul><ul><li>Keep it fresh </li></ul><ul><li>Links </li></ul><ul><li>Keywords </li></ul><ul><li>Titles </li></ul><ul><li>Sharing </li></ul><ul><li>Integration </li></ul><ul><li>Evaluation </li></ul>
  18. 18. It’s either static or engaging. <ul><li>Static </li></ul><ul><ul><li>Content that does not encourage interaction with your customers (company, product and contact information) </li></ul></ul><ul><li>Engaging </li></ul><ul><ul><li>Content that encourages your customers to interact with you and is updated frequently </li></ul></ul>
  19. 19. Content. <ul><li>Content </li></ul><ul><ul><li>Easy to read text </li></ul></ul><ul><ul><li>Organized around the topic </li></ul></ul><ul><ul><li>Relevant language </li></ul></ul><ul><ul><li>Add same video to multiple video sites </li></ul></ul>
  20. 20. Keep it Fresh. <ul><ul><li>Fresh content improves your rankings </li></ul></ul><ul><li>Keeps adding to search engine pages </li></ul><ul><li>Continues to improve your searchability </li></ul>
  21. 21. Content. <ul><li>Write content that is professional, high quality. Better ranking. </li></ul><ul><li>Add lots of keywords. </li></ul><ul><li>Use them over and over. </li></ul>
  22. 22. Keywords. <ul><li>Do Keyword research </li></ul><ul><ul><li>Identify keywords before writing text </li></ul></ul><ul><ul><li>Make them friendly for the user </li></ul></ul><ul><li>Keyword use </li></ul><ul><ul><li>Use them in text </li></ul></ul><ul><ul><li>Surround videos with keywords to define usefulness </li></ul></ul>
  23. 23. Keyword Checker.
  24. 24. Using Key Words <ul><li>Write content with web searches in mind </li></ul><ul><li>Example </li></ul><ul><ul><li>Writing for Apple’s website? </li></ul></ul><ul><ul><li>Use words such as computers, laptops, ipod, mac as often as possible </li></ul></ul>
  25. 25. Titles and sharing. <ul><li>Titles </li></ul><ul><ul><li>Use keywords here for optimizing feeds </li></ul></ul><ul><ul><li>Use captions with images, rich in keywords </li></ul></ul><ul><li>Sharing </li></ul><ul><ul><li>Utilize sharing features on the blog for Facebook, Twitter, etc. </li></ul></ul><ul><ul><li>Share with blog sites,, technorati </li></ul></ul>
  26. 26. Links. <ul><li>Links </li></ul><ul><ul><li>One way to you is best </li></ul></ul><ul><ul><li>Quality links improve your rank </li></ul></ul><ul><ul><li>Quality more important than quantity </li></ul></ul><ul><ul><li>Label your own links with keywords – i.e. Sandy Blanquera on Facebook </li></ul></ul><ul><ul><li>Link out to others too </li></ul></ul><ul><ul><li>You can pay for links, but also ask for links – cater to influential bloggers to link to you </li></ul></ul>
  27. 27. Sample Links to Me <ul><li>My Twitter </li></ul><ul><li>My Facebook </li></ul><ul><li>My company Twitter and Facebook </li></ul><ul><li>My Blog </li></ul><ul><li>My Blog articles </li></ul><ul><li>My Linkedin </li></ul><ul><li>My Youtube </li></ul><ul><li>My Flickr </li></ul><ul><li>My Website </li></ul>
  28. 28. Find out what links to you
  29. 29. Sample Links to Others <ul><li>Twitter comment with their Twitter ID </li></ul><ul><li>Facebook post with their photo, video, post, link, event, website, etc. </li></ul><ul><li>Their Facebook page </li></ul><ul><li>Their Blog article </li></ul><ul><li>Their Blog url </li></ul><ul><li>Their Related websites </li></ul><ul><li>Their Flickr photos </li></ul><ul><li>Their Video sites </li></ul>
  30. 31. <ul><li>Do you want to use a baseball glove to catch the ball – or cast a wide net? </li></ul><ul><ul><li>Bigger the “linking”, the bigger the personal web, and the better the chance to catch what you aim for. </li></ul></ul>
  31. 32. Integration - All paths lead to you.
  32. 33. All points lead to another you. Make every first impression count Your web
  33. 34. Evaluating Your Site. <ul><ul><li>Analytics-using statistical data in business decision making </li></ul></ul><ul><ul><li>Analyze your website to measure its effectiveness, number of visitors, page views, etc. </li></ul></ul><ul><ul><li>Google offers free analytics- </li></ul></ul><ul><ul><li>com/analytics/ </li></ul></ul>
  34. 35. Your Checklist <ul><li> Learn what optimization is </li></ul><ul><li> Understand the value it has for </li></ul><ul><li>your business. </li></ul><ul><li> Use the three keys to success </li></ul><ul><ul><li>Understand three types of optimization </li></ul></ul><ul><ul><ul><ul><li>Page Rank </li></ul></ul></ul></ul><ul><ul><ul><ul><li>SEO </li></ul></ul></ul></ul><ul><ul><ul><ul><li>SMO </li></ul></ul></ul></ul>
  35. 36. Your Checklist <ul><ul><li>Optimize whatever can be optimized </li></ul></ul><ul><ul><ul><li>Website </li></ul></ul></ul><ul><ul><ul><li>Blog </li></ul></ul></ul><ul><ul><ul><li>Social networking sites </li></ul></ul></ul><ul><ul><ul><li>LinkedIn – links pointing back to your site count by search engines </li></ul></ul></ul><ul><ul><ul><li>Videos </li></ul></ul></ul><ul><ul><ul><li>Blogs on your facebook page </li></ul></ul></ul>
  36. 37. Your Checklist <ul><ul><li>Know how to optimize </li></ul></ul><ul><ul><ul><li>Content </li></ul></ul></ul><ul><ul><ul><li>Keep it fresh </li></ul></ul></ul><ul><ul><ul><li>Links </li></ul></ul></ul><ul><ul><ul><li>Quality Content </li></ul></ul></ul><ul><ul><ul><li>Keywords </li></ul></ul></ul><ul><ul><ul><li>Titles </li></ul></ul></ul><ul><ul><ul><li>Sharing </li></ul></ul></ul><ul><ul><ul><li>Integration </li></ul></ul></ul><ul><ul><ul><li>Evaluation </li></ul></ul></ul>
  37. 38. <ul><li>Social Boomerang </li></ul><ul><li>[email_address] </li></ul>