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Customer archetype profile: Kira and Polar Photo Team6


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Customer archetype profile: Kira and Steve, the
engaged couple with a set style in mind
What Matters
Have a preconceived notion of the style of
photography and looking for the right “match”
Key Attributes
• No particular age range
• $60K -- $125K per year income
• Desires photography that is different than “normal”
weddings, has an idea on type of style / creativity
Current Needs
• Match of photographer style to that of the couple
• Trust in caliber of photographer that can deliver
higher quality compared to specialized wedding
“We want something different than the wedding photos we have seen, we have a style
in mind but haven’t found a photographer that exactly matches what we want”