3. ForeverNOT
Cost structure Revenue streams – Download App for Free
Key resources
Key
activities
Key
partners
Value
proposition
Costumer
relationships
Costumer
segments
Channels
• Psycho-social
need to opine and
build status/
notoriety
• Serotonin need-
gambling
• Voice opinion on
gossip & celebs
• Social notoriety
• Bank (Escrow,
Card Processing)
• Start up law
• Social Media
datafirms
• Bitcoin
• Produce the app
and website
• Code product
• Give gambler what
they need
• Link to financial
accounts
• Fool proof
algorithm
• Get (Search ads,
Marketing Bit coin
forums, Marketing
Gambling forums,
Marketing Tech blogs)
• Keep (Keep: (Minimum
cash out, Update
features, new kinds of
betting, Up/down daily
betting, Past history
betting, Create
community titles)
• Grow (new markets,
countries, converts)
• Bitcoin forums
• Online Gambling
• General blog sites
• Sinking fund
• Operating costs
• Investor(s)
• Stochastic
Optimization /
Gambling
Algorithms
• Legal support and
patents
Most Important
• Code the app, make operational
• Legal costs
Most Expensive
• Financial transaction fees
• Server costs
• Gambling revenue (Max bid, Min bid,Max payout odd)
• Interest revenue
• Cash-out revenue
• Rounding down revenue
• Meta-data/Data-mining revenue
• UK, EU, South
America, Bitcoin
• Online gambling
community
• Gossip media
followers
• Teeny boppers,
college students,
• Recluses
• Single people
DAY 1
4. ForeverNOT
Cost structure Revenue streams – Download App for Free
Key resources
Key
activities
Key
partners
Value
proposition
Costumer
relationships
Costumer
segments
Channels
• Psycho-social
need to opine and
build status/
notoriety
• Serotonin need-
gambling
• Voice opinion on
gossip & celebs
• Bet to support
your friends
relationship
• Bet to find
someone, social
reassurance
• Social
intervention
• Help friends see
the reality
• UK, EU, South
America, USA
• Online gambling
community
• Gossip media
followers
• Teeny bops (13-19)
• College students,
• Single people
• Young professionals
• Friends of
relationships
• People in
relationships
• Singles
NO:
• Recluse
• Search ads,
Marketing
• Tech blogs,
• Offer App for free
• Social
• Bitcoin
Live Clusters (schools,
offices, cities,
communities)
Websites/BLOGS
• Dating
• Online Gambling
• Celebrity portals
• General blog sites
• Gambling revenue (Max bid, Min bid,Max payout odd)
• Interest revenue
• Cash-out revenue
• Rounding down revenue
• Meta-data/Data-mining revenue
• Celebrity gossip (TV & magazine) tie ups
• Selling dating products/services using user data
Most Important
•Code the app, make operational
Most Expensive
•Financial transaction fees
•Server costs
•Legal Estimates
•Marketing
• Technology expert
• Sinking fund
• Investor(s)
• Stochastic
Optimization /
Gambling
Algorithms
• Legal support and
patents
• Determine key
features/algorithms
• Produce the app
and website
• Link to financial
accounts
• Understand
customer
segments
Infra Partners
• Banks/Accounts
• Design/Developm
ent
Media Partners
• US weekly,
inTouch
Info Partners
• Social Media
datafirms
• i.e. Facebook
Revenue Partners
• Social Media
datafirms
• Dating websites
(match)
• Dating products
and services
DAY 2
5. ForeverNOT
Cost structure Revenue streams – Download App for Free
Key resources
Key
activities
Key
partners
Value
proposition
Customer
relationships
Costumer
segments
Channels
• Insight to third party
perceptions of your
relationship
• Social
support/celebration/
validation/expert
status recognition
• Gaming/Entertainme
nt
• to opine and build
status/ notoriety
• Serotonin Need for
gambling
• Voice opinion and
bet on gossip &
celebs
• Bet to support your
friends relationship
• Bet to find someone,
social reassurance
• Social intervention
• USA
• UK, EU, Asia, etc..
• Online Gambling
community (US)
• Gossip media
followers
• Teeny bops (13-19)
• College students,
• Single people
• Young professionals
• Friends of
relationships
• People in
relationships
• Singles
• Gamers
• Couples
• Fans
• Partner: Dating
Products and
services
Users
• Blogs
• Offer App for free
• Social
• Partnerships with
products/service
s
Live Clusters (schools,
offices, cities,
communities)
Websites/BLOGS
• Dating
• Online Gambling
• Celebrity portals
• General blog sites
App Stores (free)
• In-app purchases for betting coins “NOTcoins”
• Offering products from our Revenue Partners to our
users as rewards
• Meta-data/Data-mining revenue
• Celebrity gossip (TV & magazine) tie ups
• Gambling revenue (Max bid, Min bid,Max payout odd)
• Interest revenue
• Cash-out revenue, rounding down revenue
Most Important
•Code the app, make operational
Most Expensive
•Financial transaction fees
•Server costs
•Legal Estimates
•Marketing
• Technology expert
• Sinking Fund
• Investor(s)
• Gambling
• Data analytics / User
Stats
• Legal support
• Customer acquisition
sources
• Build MVP
• Determine key
features/algorithms
• Features/words for
app and website
• Link to financial
accounts
• Customer segment
Analysis
Infra Partners
• Design/
Development
Market Access/Info
• Facebook
Revenue Partners
• Dating products
and services
• Social Media
datafirms
• Dating websites
(match)
Media Partners
• US weekly, inTouch
• TV
• Magazine
• Blog
DAY 3
6. ForeverNOT
Cost structure Revenue streams – Download App for Free
Key resources
Key
activities
Key
partners
Value
proposition
Customer
relationships
Costumer
segments
Channels
• Insight to third party
perceptions of your
relationship
• Social
support/celebration/
validation/expert
status recognition
• Gaming/Entertainme
nt
• USA
• Singles
• Gamers
• Couples
• Fans
• Partner: Dating
Products and
services
Get
• Blogs
• Offer App for free
• Social
Keep
• Partnerships with
products/services
• Loyalty
Grow
• Customizable games
• Online Gambling
• Celebrity portals
• General blog sites
App Stores (free)
• In-app purchases for betting coins “NOTcoins”
• Offering products from our Revenue Partners to our
users as rewards
•Code the app, make operational
•Financial transaction fees
•Server costs
•Legal Estimates
•Marketing
• Technology expert
• Investor(s)
• Data analytics / User
Stats
• Legal support
• Customer acquisition
sources
• Build MVP
• Determine key
features/algorithms
• Features/words for
app and website
Market Access/Info
• Facebook
Revenue Partners
• Dating products
and services
• Social Media
datafirms
• Dating websites
(match)
Media Partners
• US weekly, inTouch
• TV
• Magazine
• Blog
DAY 4
8. ForeverNOT
Hypotheses Tests
People like positive tone
versus negative tone
Gamblers will be first user
market
People want to bet on
break-ups
Launch 2 interfaces
with different tones
Asked both gamblers
and gamers
Surveyed 100 people
Result
People are more likely
to bet on love 80%
Gamers are more likely
early adapters 75%
A majority of people
would allow themselves
to be bet on 70%
60% women / not likely
men
Average bet $10
People will bet on
celebrities
Asked respondents
People would bet $0.25 Asked respondents
9. ForeverNOT
Prototype COMPLETE
Facebook and Twitter fan page COMPLETE
Promoting Fan Pages Initiated
◦ 100 likes on Facebook and 100 hits on website
Channel Partner Interviews Initiated
◦ 15 calls with specialists in: social media, dating,
products, services, etc.
11. ForeverNOT
Cost structure Revenue streams – Download App for Free
Key resources
Key
activities
Key
partners
Value
proposition
Customer
relationships
Costumer
segments
Channels
• Insight to third party
perceptions of your
relationship
• Social
support/celebration/
validation/expert
status recognition
• Gaming/Entertainme
nt
• USA
• Mobile Device
Gamer
• Singles
• Gamers
• Couples
• Fans
• Partner: Dating
Products and
services
Get
• Blogs
• Free Use
• Google Adword
• Facebook Promo
Keep
• Partnerships with
products/services
• Loyalty
• Sharing points between
users
Grow
• Customizable games
• Online Gambling
• Celebrity portals
• General blog sites
• App Stores (free)
• Online gaming
• Tech blogs
• In-app purchases for betting coins “NOTcoins”
• Changing users to our revenue partner with discount
rewards
•Code the app, make operational
•Financial transaction fees
•Server costs
•Legal Estimates
•Marketing
• Technology expert
• Investor(s)
• Data analytics /
User Stats
• Legal support
• Customer
acquisition sources
• Build MVP
• Determine key
features/algorithms
• Features/words for
app and website
Market Access/Info
• Facebook
Revenue Partners
• Dating products
and services
• Social Media
datafirms
• Dating websites
(match)
Media Partners
• US weekly, inTouch
• TV
• Magazine
• Blog
DAY 5
14. ForeverNOT
Hypotheses Tests
People like positive tone
versus negative tone
Younger demographic
(<20) will be most active
All communities will be
open to it
People will pay money to
vote/bet on relationships
People will download the
Forever|NOT APP
Launch 2 interfaces with
different tones
Promote on younger social
media sites and see feedback
Insert demographic analytics
to track user details: who,
where, age, etc
Insert payment option
Develop and Launch the APP
Target
Both or One
Average Age
<20
Determine
active
communities
$ Collection
1,000
downloads
15. ForeverNOT
Hypotheses Tests Result
Different communities
require focused approaches
Blogs will be helpful in
attracting traffic
Influencers are key to
making the APP viral
Photos will attract attention
to website
Social Media Fan Pages will
attract traffic
Promote to Gays/youngsters
and young professionals
using blogs/SM/magazines
Promote on: appstoreapps,
APPcraver, 148 APPS,
APPsafari, ipohone APPlist
Get a Celebrity on the APP,
self promoters, PerezHilton,
TMZ, other entertainment
gossip voices
Instagram Page with crazy
couple snaps to turn heads
Create the Fan Pages and
send to all contacts
50,000
100,000
50,000
100,000
20,000
320,000
16. ForeverNOT
Today Oct 1st
Nov 1st Dec 1st
Final
Presentations
Find Local
Developers
500
downloads
Key
blogs/interviews/
radio campaign
Social Media
Awareness
Campaign
LAUNCH
iPhoneAPP
Viral Videos
50,000
downloads
150,000
downloads
250,000
downloads
Add
product
and
services
partners
Local events in target
communities
LAUNCH
AnderoidAPP Global
Downloads
Launch global
marketing
1 million
downloads
