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Skynet Week 7 H4D Stanford 2016

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agile, bmnt, business model, corporate innovation, customer development, diux, dod, h4d, hacking for defense, lean, lean launchpad, lean startup, nsa, stanford, steve blank

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Skynet Week 7 H4D Stanford 2016

  1. Skynet Sam Gussman (creative generalist), Alvin Goh (hacker), Olga Musayev (project development), Kevin Mott (project manager) Liaisons/Mentors: Steve Behmer, Ryan Blake, Wayne Chen # Interviewed this week: 12 1 User, 5 Experts, 4 Engineers, 2 Business Leaders # interviewed total: 70 Developing autonomous drones for situational awareness. Helping prevent battlefield fatalities by pinpointing friendly and enemy positions.
  2. Customer Discovery Hypotheses Results Actions DARPA is a potential partner Interviews, research, talking to experts Partially validated. DARPA is interested in our project in that it relates to ATAK, and they were very excited about us the first time we talked to them. They became less excited during the second conversation, and they might want us to check off their “wishlist” for ATAK development. Keep working together, but stay independent. Find out their priorities and motivations. Find out what they can give us and what we can give them. Border patrol is a potential beneficiary for the product as we currently envision it Interview with JTF-N planning Officer. Interview planned with 3-5 BP station chiefs in JTF-N AO Partially validated. Border Patrol wanted facial recognition, but we don’t understand why (do they have a database of of faces?). Investigate the motivation for facial recognition. Is border traffic primarily smuggling or alien activity? Person recognition is doable Interview, research Validated. Multiple experts have said it’s doable. However, we don’t have a training set for aerial drone feed, and we’re not sure we can replicate results with front-view imagery. Try to find aerial dataset. Keep working on finding a computer vision expert. Experiments
  3. Mission Achievement Organization Beneficiary Mission Achievement SOCOM Tactical operators Increase awareness of surroundings with minimal operator input. PMs Get the right equipment to troops at a reasonable cost. DARPA ATAK PM Get ATAK utilized in multiple military organizations, create a plugin ecosystem to add value over time TAK sUAS plugin team Fully implemented plugin features DHS Border Patrol Improved ID and tracking of suspected illegal border crossers Potential commercial partners Kespry/OceanIT/ motionDSP Decreased R&D Costs, new revenue streams, relationships with US Government customers. Improvements to existing technology Skynet Team Skynet (Us) Awarded SBIR phase 1 & 2 OR Transition to S&T acquisition process (via SOCOM) or corporate partnership
  4. Mission Model Canvas - Fly autonomously on route Phase 1: Computer vision: recognize people, vehicles - Integration with ATAK Phase 2: Computer vision: classify people into friendlies, enemies, civilians - Stand alone from ATAK - Augmented Reality - SOF (green beret, ranger, SEALS) - SOCOM, RRTO, CTTSO, JCTD, CTO - ATAK Program -Kespry, OceanIT, motionDSP -Stanford Computer Vision Lab - Programmable drone manufacturers (eg: Solo) -DARPA - Increase situational awareness of potential threats and collateral damage - Provide low-cost method of reconnaissance - New contracts and revenue streams - Opportunities for tech development -Added value to current program/technology - Low-cost detection of movement and people at border - Increase ability to respond to sensors -Job, mission, meaningful work - Fulfill S&T Topic of Interest requirements - Establish and meet Key Performance Parameters (KPPs) - Discover what’s possible under SBIR OSD-162-003X - Achieve 80% accuracy rate on detecting people, with few false positives - Fulfill the DARPA wish list of technical features - Improved identification and tracking of suspected illegal border crossers. Get awareness w/ demo days, technical experiment. conferences, etc. -S&T UAV Topic of Area-- submit white paper -SBIR Phase 1 Grant “How to” youtube videos, customer support -Exchange expertise and collaborate Fixed: - Equipment - drones, development toolkits - Software design & engineering Variable: - Costs of maintenance, updates, and training -Demonstrate utility + low- cost- gain support from senior personnel -Show opportunities for new revenue streams -Add utility to current program of record to increase adoption -Start a company that can pay a salary Beneficiaries Mission AchievementMission Budget/Costs Buy-In/Support Deployment Value PropositionKey Activities Key Resources Key Partners - Programmable Drone - Computer vision SDK - ATAK API + source code __= New SOCOM - Tactical operators - SOF (SF, Ranger, SEALS, MARSOC/Recon, drone operators) - SOCOM PMs- Small UAV S&T PM, Acquisition PM, Kespry, OceanIT, motionDSP, Stanford CV lab, drone manufacturers DARPA Tactical Technology Office- Persistent Air Support Project ATAK Program Manager DHS Border Patrol Skynet
  5. Next Week New Hypotheses Actions DARPA can be a useful partner Interviews, research Flesh out DARPA as a beneficiary. Find out their motivations, positions in organization, mission, goals, abilities and resources. Create Get-Keep-Grow diagram. Find out what they can offer us and what they want from us. Border patrol can be a potential beneficiary. Interview with 3-5 Border Patrol Station Chiefs 1) Flesh out Border patrol as a beneficiary. Find out their motivations, positions in organization, mission, goals, abilities and resources. Create Get-Keep-Grow diagram. 2) Investigate the motivation for facial recognition. Is border traffic primarily smuggling or alien activity? Explore potential partnerships with commercial companies. Meetings Meet with Kespry, MotionDSP, Stanford Computer Vision Lab Pictures of a frontal perspective is a good approximation of aerial perspective Interview, research Partially validation through ‘opinions’ from experts, need to train a basic model and test it on frames taken from a drone video. Experiments
  6. MVP 1.0 https://youtu.be/V1I8rcmAJus
  7. Get/Keep/Grow Diagram Awareness S&TorSBIR acquisition Joint Programof Record Up-sell Unbundling Adoptionby otherAgencies Keep Customers
  8. Get / Keep / Grow – SOCOM Get Strategy: Awareness, Excitement, Pressure on Management, Acquisition through S&T or SBIR process Tactics: Demo days, industry days, company nights, technical experimentation events, yearly conference, quarterly exercises, cold calling, referrals by network, hackathons, focus on Tier 1 Units (e.g. JSOC) and echelon 1 PMs - Both operators and PMs Keep Strategy: training, support, iterate. Support phone number, support email, Field Service Representative Tactics: Maintenance program & warranty, quality customer support, youtube training videos “How to do X in 5 mins” Grow Strategy: Get adopted by other agencies, upsell, develop dual use Tactics: Unbundle from ATAK, develop new interfaces (AR), upgrade to object classification, partner w/ traditional vendors and manufacturers, become joint program of record, work with CTTO, RTTO and other agencies.
  9. Get / Keep / Grow – Border Patrol (SWAG) Get Strategy: Ethos, Excitement Tactics: Utilize preexisting SOCOM contracts to build ethos, Demo / industry day, quarterly exercises Keep Strategy: Become program of record, training and support Tactics: Take steps to become program of record, maintenance program & warranty, quality customer support, youtube training videos “How to do X in 5 mins” Grow Strategy: Get adopted by other agencies, upsell, develop dual use Tactics: Unbundle from ATAK, develop new interfaces (AR), upgrade to object classification, partner w/ traditional vendors and manufacturers, become joint program of record, work with CTTO, RTTO and other agencies,
  10. SkyNet: Value Proposition Canvas - Image recognition software applied on video feed - Aerial perspective - Hi-def camera - Flexible deployment Monitor the border and respond to emergencies, aliens and complaints Customer Jobs - border area is too large, unable to ensure full coverage - Impossible to look at the whole border 24/7 - Limited aerial assets Border Patrol Gains Pains Gain Creators Pain Relievers - Survey more area without needing more men - Increased awareness when entering situations - utilize low-cost drone swarm to increase border coverage - distributed autonomous drones ensure high refresh rate across the whole border Products & Services Drone with visual recognition software
  11. SkyNet: Value Proposition Canvas - Knowing the locations of friends/enemies/civilians - Reduced ambiguity - autonomous assessment of aerial perspectives and video feed Customer Jobs Shoot bad guys without getting shot - Cognitive overload from existing tools -Manpower losses - Hassle of systems not communicating SOF Elements (combat) Gains Pains Gain Creators Pain Relievers -Increased situational awareness on the battlefield - Reconnaissance of inaccessible places - Integrate with current systems that soldiers are familiar with - Frees up another soldier Products & Services Situationally aware drone with visual interface
  12. SkyNet: Value Proposition Canvas - Automatic patrol - Facial Recognition of people identified in vicinity - Automatic threat detection to flag security threats Customer Jobs Force protection Day-to-day security patrols are manpower intensive Difficult to be always aware of surroundings SOF Elements (non-combat) Gains Pains Gain Creators Pain Relievers - Reliable 24/7 Security Awareness - Knowing who lives around you, and who doesn’t - Ability to respond quickly to threats - Swarms of drones can replace patrol units -24/7 situation awareness of surroundings Products & Services Situationally aware autonomous drones
  13. SkyNet: Value Proposition Canvas - Access into SOCOM acquisitions - building company’s presence in military Customer Jobs Make more money Build customer relationships - Difficult to get large contracts, technology still maturing, only have limited consumer market share Commercial Partners Gains Pains Gain Creators Pain Relievers -New revenue stream -Potential long term partnership - Contracts with military, willing and eager to adopt new technology (early adopters) even if tech is not fully matured Products & Services Partnership / contract
  14. SkyNet: Value Proposition Canvas - Integrating drone camera feed enhanced with image recognition - augmenting ATAK interface with image processing Customer Jobs Manage ATAK System under cost - Proprietary technology that does not talk to other tech - low adoption rate, ‘fancy new toy’ that’s not used much ATAK Project Manager Gains Pains Gain Creators Pain Relievers -Increased value to ATAK program - Easy integration with ATAK - Promote culture of open- source - improving receptiveness to ATAK Products & Services Autonomous drone with live video feed integrated with ATAK
  15. SkyNet: Value Proposition Canvas -Image recognition software first of its kind in the military - tool could potentially be applied across platforms (as a software plugin) Customer Jobs Manage Programs Fill gaps - Tech is new and recognition of potential enemy may trigger blowback - new technology always too expensive, sometimes they don’t get used after purchasing SOCOM Small UAS PM Gains Pains Gain Creators Pain Relievers - Provides new tool that existing programs don’t provide - Potential to scale -Retain man-in-the-loop, test software during training stateside and slowly scale to overseas. - Maintain low costs by utilizing COTS, consistently engage user feedback at all stages of development. Products & Services COTS Drone with visual recognition software

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