business model, business model canvas, mission model, mission model canvas, customer development, hacking for defense, H4D, lean launchpad, lean startup, stanford, startup, steve blank, pete newell, bmnt, entrepreneurship, I-Corps, China, South China Sea, Maritime, NSIN

1. Seawatch: Curtailing Chinese Influence in the South China Sea
Final Problem Statement:
“SOCPAC and US Country Teams in Southeast
Asia do not have an unclassified means of
collecting or distributing positions of Illegal
Chinese Fishing Vessels. Increased Maritime
Domain Awareness is a key first step to curtail
China’s growing influence in the South China
Sea.”
Interviews: 121
Supported By: Don Peppers, Major Paul Morton, Lt. Col Liebreich, Capt. Sharman, CDR Malzone, Capt. O’Hara
Original Problem Statement:
“The Special Operations Command Pacific needs
a tool that creates a “Maritime Neighborhood
Watch” to source maritime positional data on
Chinese ships illegally operating in partner territory
in order to more quickly inform maritime law
enforcement and local populations.”
Ben Works
Former Marine Raider
BS Economics
Holden Takahashi
Coast Guard
MS Structural Engineering
Theo Velaise
Marine Officer Candidate
BS Bioengineering
Robbie Thompson
BS Mathematical and
Computational Science

2. 28 Tech Experts 13 US State
Department Diplomats
121 Interviews
39 US Department of
Defense Servicemembers
22 Philippines Citizens
and Expert Residents
19 Non-Profit and Non-
Governmental
Organizations

3. Underway
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10
Developing a taxonomy of
the Chinese maritime
forces
High
Morale

4. DEPLOYMENT
Testing of app is
closed setting,
followed by release to
Phillipines’ Google
and Apple Play Stores
BUY-IN & SUPPORT
1. Host Nation
fishing ministry
2. DoD cyber teams
KEY PARTNERS
● US INDOPACOM
● US Coast Guard
● Maritime Security
Initiative
● Higher Ground
● Spirit of America
● Asia Maritime
Transparency
Initiative
KEY RESOURCES
● App developer
expertise
● Existing footage
of at-sea
collisions
KEY ACTIVITIES
1. Stakeholder Mtgs
2. Product Selection
3. Product Design
4. Product
Implementation
MISSION ACHIEVEMENT/IMPACT FACTORS
1. Successful optest of product in public setting
2. Widespread download and adoption of product
3. Product brings attention to
MISSION BUDGET/COST
● App development costs
● Marketing
KEY PARTNERS
● US INDOPACOM
● US Coast Guard
● Maritime Security
Initiative
● Higher Ground
● Spirit of America
● Asia Maritime
Transparency
Initiative
KEY RESOURCES
● App developer
expertise
● Existing footage
of at-sea
collisions
VALUE PROPOSITIONS
Creates public
awareness of illegal
acts committed by
Chinese fleets
Data repository to
predict future
movements of
Chinese fleets
KEY ACTIVITIES
1. Stakeholder Mtgs
2. Product Selection
3. Product Design
4. Product
Implementation
MISSION ACHIEVEMENT/IMPACT FACTORS
1. Successful optest of product in public setting
2. Widespread download and adoption of product
3. Product brings attention to
Mission/Problem Description: Deter illegal
Chinese fishing operations
Designed by: The H4Di Team Date:
05APR2020
Version:1.0
DEPLOYMENT
Testing of app is
closed setting,
followed by release to
Philippines’ Google
and Apple Play Stores
BUY-IN & SUPPORT
1. Host Nation
fishing ministry
2. DoD cyber teams
MISSION BUDGET/COST
● App development costs
● Marketing
BENEFICIARIES
Primary:
● USINDOPACOM
Secondary
● Host Nation
(Philippines,
potentially
Indonesia)
BENEFICIARIES
Primary:
● USINDOPACO
M
● SOCPAC
Secondary
● Southeast Asia
Host Nation
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10

5. 35% of global shipping
7.7 billion barrels of oil
226 trillion feet3 of natural gas
12% of global fish catch
A Free and Open South China Sea is Critical to
International Trade and Security
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10

6. Week
2
Navy & Coast Guard
Oil Exploration &
Hydrographic Survey
Maritime Militia & Fishing Fleets
Six Categories of Chinese Vessels Illegally Operate in the
South China Sea

7. We focused on Chinese Fishing Fleet (CFF) and the
Chinese Maritime Militia (CMM)
Force of 10,000 ships vs. US Navy of 254 ships
Paramilitary arm of People’s Liberation Army
Conducted 2 blockades, 3 rammings, 1
lasering in 2020 alone
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10

8. Making Way
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10
“You need to geo-locate and
expose the CFF and CMM”
-LTC Leo Liebreich
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10
Medium
Morale

9. High Tech Maritime Domain Awareness Technologies
Are Not Useful Against The Chinese Fleets
Earth Orbit Medium
Resolution Satellite Imagery Synthetic Aperture Radar
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10
Terrestrial AIS Tracking
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10

10. We Selected Western Philippines Fishermen who
are in Frequent Contact with Chinese Fleets
Filipino Fishermen frequently
encounter the Chinese
Maritime Militia
Filipino EEZ and Chinese EEZ have
the most overlap
There are 800,000+ small-scale
Filipino fishermen
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10

11. 1st MVP: Cell Phone app for Filipino Fishermen
to Report Illegal Chinese Fleet Activities
Visual Displays
Database of Positions
Easy to use
Photo capacity
Distributed to Western
Filipino fishermen
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10

12. April 22nd - May
20 (weeks 4 - 6)
Lost at Sea
Morale: Very Low
Floundering in Rough Seas
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10
“Fishermen need
incentives” -Justin
Richmond, IMPL
Project
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10
Low Morale

13. New MVP: Contact Key Leaders and determine
incentives program
Build Rapport
Infrastructure Improvements
Open Dialogue
Facilitated by NGOs
Contact fishermen and
Identify incentives to get
them to use the app
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10

14. “I don’t get paid to talk to
unimportant people”
-- US Diplomat
“We will not support your
initiative” -- Global
Engagement Center
“Work with our central
government, not with
NGOs” -- Former
Philippines Secretary of
Defense Teodoro
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10

15. Right Hard Rudder
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10
Returning to the
original MVP
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10
Medium Morale

16. “SOCPAC has the physical means to deploy
your product” -- Major Paul Morton
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10
The ‘Aha’ Moment

17. Final MVP:
Recommendation that SOCPAC
deploy the Free Seas App:
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10
Existing user-generated maritime
positional data application

18. MISSION ACHIEVEMENT/IMPACT FACTORS
1. Weekly & monthly generation of ‘heat map’ populated with
encounter locations
2. Future command level decision influenced by historical
interface of PHL/CHN encounters
KEY RESOURCES
●Upwork
●FreeSeas codebase
●SOCPAC network and
contacts
VALUE PROPOSITIONS
View historical trends of
where interactions take
place. Database feed
future ‘hasbara’ campaign.
Photographic evidence and
repository of Chinese
maritime militia.
Data driven predictions of
where malign actors are,
prior to conducting
operations
Shared COP between US and
host nation during times of
crisis and maritime
standoffs
Whereabouts of vessels who
have gone dark on AIS
KEY ACTIVITIES
●Write code for the app
●Seek supplemental
information on SOCPAC
deployment
capabilities
●Encrypt backend
DEPLOYMENT
2 ASSUMPTIONS
(Implicitly VALIDATED)
- SOCPAC can deliver
product to fishermen
- SOCPAC will work with
PHL government
BUY-IN & SUPPORT
●SOCPAC
●US Naval War
College
MISSION BUDGET/COST
● For Spirit of America: incentives, phones, data,
delivery
● For us: Outsourcing security of app
KEY RESOURCES
●Upwork
●FreeSeas codebase
●SOCPAC network and
contacts
VALUE PROPOSITIONS
View historical trends of
where interactions take
place. Database feed
future ‘hasbara’ campaign.
Photographic evidence and
repository of Chinese
maritime militia.
Data driven predictions of
where malign actors are,
prior to conducting
operations
Shared COP between US and
host nation during times of
crisis and maritime
standoffs
Whereabouts of vessels who
have gone dark on AIS
KEY ACTIVITIES
●Write code for the app
●Seek supplemental
information on SOCPAC
deployment capabilities
●Encrypt backend
MISSION ACHIEVEMENT/IMPACT FACTORS
1. Weekly & monthly generation of ‘heat map’ populated with
encounter locations
2. Future command level decision influenced by historical
interface of PHL/CHN encounters
DEPLOYMENT
2 ASSUMPTIONS
(Implicitly VALIDATED)
- SOCPAC can deliver
product to fishermen
- SOCPAC will work with
PHL government
BUY-IN & SUPPORT
●SOCPAC
●US Naval War
College
MISSION BUDGET/COST
● For Spirit of America: incentives, phones, data,
delivery
● For us: Outsourcing security of app
Mission/Problem Description: Deter illegal
Chinese fishing operations
Designed by: The H4D Team Date:
01JUN2020
Version:4.0
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10
KEY PARTNERS
- Annie Glassie.
FreeSeas
- Spirit of America
- US INDOPACOM
- Justin Richmond,
IMPL Project
BENEFICIARIES
Primary:
- SOCPAC Command
Secondary:
- Country Teams
(Army, Navy, Air
Force, and Marine
Liaison Officers)
Tertiary
Other Maritime Watch
Centers
-Fiji
-Joint Region Marianas
KEY PARTNERS
- Annie Glassie & Lily Kuntz, FreeSeas
- Spirit of America
- IMPL Project
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10
Annie Glassie, BS CS
Middlebury 2020
BENEFICIARIES
Primary:
- SOCPAC Command
Secondary:
- Country Teams
(Army, Navy, Air
Force, and Marine
Liaison Officers)
Tertiary
Other Maritime Watch
Centers
-Fiji
-Joint Region Marianas
DEPLOYMENT
-Completion of
Encryption
-Uploading Free
Seas to 25 phone
units
-Physical
distribution via
SOCPAC
Lily Kuntz, BS CS
Middlebury 2020

19. Combat Ready
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10
“Next Starts Now”
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10
High Morale

20. We’re continuing and could use your help!
Full Stack Developer
Venture Capital
Contact Us:
holdent@stanford.edu
bworks@stanford.edu
THANK YOU

21. A Special Thanks To...
Major Paul Morton, Sponsor
Don Peppers, Business Mentor………………………..
LTC Leo Liebreich, DoD Mentor………….
CAPT Chris Sharman, DoD Mentor…………………...
CDR Jill Malzone, DoD Mentor…………..
CAPT Michael O’Hara, USNWC……………………….
Jim Hake
Dillon Levy
Spirit of America
Justin Richmond
Yoyong Suarez
Reed Mikkelsen
IMPL Project

22. Appendix: All Mission Model Canvases

23. KEY PARTNERS
● US INDOPACOM
● US Coast Guard
● Maritime Security
Initiative
● Higher Ground
● Spirit of America
● Asia Maritime
Transparency
Initiative
KEY RESOURCES
● App developer
expertise
● Existing footage
of at-sea
collisions
VALUE PROPOSITIONS
Creates public
awareness of criminal
acts committed by
Chinese maritime
militia
Encourage top level
leadership to take a
more robust stance,
relieves pain of
diplomatic pandering
KEY ACTIVITIES
1. Stakeholder Mtgs
2. Product Selection
3. Product Design
4. Product
Implementation
MISSION ACHIEVEMENT/IMPACT FACTORS
1. Successful optest of product in public setting
2. Widespread download and adoption of product
3. Product brings attention to
Mission/Problem Description: Deter illegal
Chinese fishing operations
Designed by: The H4Di Team Date:
05APR2020
Version:1.0
DEPLOYMENT
Testing of app in
closed setting,
followed by release to
Phillipines’ google and
apple play stores
BUY-IN & SUPPORT
1. Host Nation
fishing ministry
2. DoD cyber teams
MISSION BUDGET/COST
● App development costs
● Marketing
BENEFICIARIES
Primary:
● USINDOPACOM
Secondary
● Host Nation
(Philippines,
potentially
Indonesia)

24. KEY PARTNERS
● US INDOPACOM
● US Coast Guard
● Maritime Security
Initiative
● Higher Ground
● Spirit of America
● Asia Maritime
Transparency
Initiative
● Filipino Coast
Guard, Adm Garcia
KEY RESOURCES
● High level
connections to
fishing fleet
owners
VALUE PROPOSITIONS
Enable fishermen to
catch more & better
fish in a safer manner
Lay groundwork to
resist future Chinese
island
building/intrusion
Reinvigorate regional
partnerships
KEY ACTIVITIES
1. Fishermen
interview
2. Filipino CG
Commandant
interview
3. Comms evaluation
MISSION ACHIEVEMENT/IMPACT FACTORS
1. Increase in Filipino fish yields
2. Increase in reports processed and acted upon
3. Fewer incidents of maritime violence reported
Mission/Problem Description: Deter illegal
Chinese fishing operations
Designed by: Team Seawatch Date:
14APR2020
Version:2.0
DEPLOYMENT
Start at a single fishing
village, scale upwards
and outwards
BUY-IN & SUPPORT
1. Fishermen within
community
2. Ministry of
Fisheries
MISSION BUDGET/COST
● Software development costs
● Marketing
BENEFICIARIES
Primary:
● Port of Aparri
Secondary
● The Philippines’
Coast Guard
Tertiary
● SOCPAC

25. KEY PARTNERS
● US INDOPACOM
● US Coast Guard
● Maritime Security
Initiative
● Higher Ground
● Spirit of America
● Asia Maritime
Transparency
Initiative
● Coast Guard,
Ministry of Fisheries
in the Philippines,
Indonesia, Vietnam,
Malaysia
KEY RESOURCES
● US Navy policy on
information
sharing
● Satellite
providers
VALUE PROPOSITIONS
Integrate start-of-the-
art MDA capabilities:
efficiently locate
suspicious activity so
that relevant foreign
naval assets can
respond
KEY ACTIVITIES
1. Interview Planet
2. Interview Capella &
Geosite
3. Evaluate
commercial
capabilities
MISSION ACHIEVEMENT/IMPACT FACTORS
1. Reduction in illegal Chinese activity
2. Partner nation participation
Mission/Problem Description: Deter illegal
Chinese fishing operations
Designed by: The H4Di Team Date:
21APR2020
Version:1.0
DEPLOYMENT
Start with a target
area in a single nation
BUY-IN & SUPPORT
1. Navy Tactical
Exploitation Of
National Capabilities
(TENCAP)
2. Volpe
MISSION BUDGET/COST
● Software development costs
● Marketing
BENEFICIARIES
Primary:
● LTJG Gooblatz
Secondary
● Mr. Gomez

26. KEY PARTNERS
- US INDOPACOM
- US Coast Guard
- Maritime Security
Initiative
- Spirit of America
- Asia Maritime
Transparency
Initiative
- Global Engagement
Center
- Coast Guard,
Ministry of Fisheries
in the Philippines,
Indonesia, Vietnam,
Malaysia
KEY RESOURCES
●Method of data
aggregation (mobile
app)
●Method of data
distribution
(interactive
mobile/web app)
VALUE PROPOSITIONS
Shape a narrative
internationally that
China is a bad actor
in the maritime
domain (‘popularity
contest’)
● Avoid dangerous
waters
● Fight back against
Chinese aggression
● Micro-incentives
KEY ACTIVITIES
●Aggregate data,
footage of Chinese
malfeasance
●Distribute data and
footage to SEA
populations, drive a
narrative
MISSION ACHIEVEMENT/IMPACT FACTORS
1. International condemnation of Chinese activity
2. Reduction in illegal Chinese activity
3. Partner nation response
4. Assured access to shared domains
Mission/Problem Description: Deter illegal
Chinese fishing operations
Designed by: The H4D Team Date:
28APR2020
Version:4.0
DEPLOYMENT
Target impacted
fishermen in the
Philippines, micro-
incentivize
BUY-IN & SUPPORT
●Navy Tactical
Exploitation Of
National
Capabilities
(TENCAP)
●GEC, INDOPACOM
MISSION BUDGET/COST
● Software development costs
● Marketing
● Micro-incentives
BENEFICIARIES
Primary:
●US INDOPACOM (J5
office)
●State Department?
Secondary:
●SEA fishermen

27. KEY PARTNERS
- LOCAL LEADERSHIP
- IMPL PROJECT
- USAID
- Institute for
Maritime and Ocean
Affairs
- Global Engagement
Center
KEY RESOURCES
●After Action Reports
from previous site
visits by NGOs
●KLE/Civil Affairs
policy and strategy
manuals
●State Dept:
USAID/Public Affairs
VALUE PROPOSITIONS
Understand what would
incentivize locals to
participate in MDA
programs
Gain a voice at the
regional level, more
targeted delivery of
aid
KEY ACTIVITIES
●Build profile of
villages
●Make contact with
local leadership
●Map networks,
establish trust &
rapport, identify key
incentives
MISSION ACHIEVEMENT/IMPACT FACTORS
1. Locals feel comfortable talking with US-aligned
actors
2. Our team establishes rapport with communities
3. We talk with INDOPACOM, J5 understands pains and
gains of communities
Mission/Problem Description: Deter illegal
Chinese fishing operations
Designed by: The H4D Team Date:
05MAY2020
Version:4.0
DEPLOYMENT
Coordinate with local
mayors/community
leaders
Deploy proxy
community organizers
BUY-IN & SUPPORT
●MG Braga
●State Dept
(USAID/Public
Affairs)
●Local / Municipal
leadership
MISSION BUDGET/COST
● Research cost
● Funding possible incentives discovered
BENEFICIARIES
Primary:
●INDOPACOM
Secondary:
●West PHL
Communities

28. KEY PARTNERS
- US INDOPACOM
- SOCPAC
- USAID
- Spirit of America
- IMPL Project
- Facebook
- Telecom providers
(Globe and Smart)
- Media (ABS-CBN) KEY RESOURCES
●After Action Reports
from previous site
visits by NGOs
VALUE PROPOSITIONS
Detailed data on
pains and gains of
fishermen
Ability to link
specific needs of
fishermen and
villagers to the
right resources in
State, INDOPACOM, and
other NGO’s
KEY ACTIVITIES
●Build profile of 4
fishing crews
●Identify receptivity
to co-op
●Identify articulated
need vs our network’s
expertise
●Expand network
MISSION ACHIEVEMENT/IMPACT FACTORS
1. Locals feel comfortable talking with US-aligned actors,
IMPL learns pains and gains
2. IMPL knows the speciality and capacity of each person
we’ve interviewed thus far, precise network
Mission/Problem Description: Deter illegal
Chinese fishing operations
Designed by: The H4D Team Date:
12MAY2020
Version:4.0
DEPLOYMENT
1)Loop backs to
interviewees
2)Digitally share
directory with IMPL
BUY-IN & SUPPORT
●Yoyong Suarez
●At least 4 fishing
crews in Masinloc
●Major Bosse
(JUSMAG)
●John Edgar (USAid)
MISSION BUDGET/COST
● Co-op set up w/ IMPL: nets, boats, refrigeration,
● Site visits to Philippines
● Data
BENEFICIARIES
Primary:
●IMPL Project

29. KEY PARTNERS
- US INDOPACOM
- Telecom providers
(Globe and Smart)
- FreeSeas
- Spirit of America
- Justin Richmond,
IMPL Project
KEY RESOURCES
●Android software
developers
●FreeSeas codebase
●SOCPAC network and
contacts
VALUE PROPOSITIONS
Low end app lets user
mark location of
interaction/sighting
of Chinese vessels
Ability to see
historical trends of
where interactions
take place
Photos taken from the
sea-level perspective
KEY ACTIVITIES
●Write code for app
●Seek supplemental
information on SOCPAC
deployment
capabilities
MISSION ACHIEVEMENT/IMPACT FACTORS
1. Weekly generation of ‘heat map’ populated with encounter
locations
2. Future command level decision influenced by historical
interface of PHL/CHN encounters
3. Released footage creates public outcry
Mission/Problem Description: Deter illegal
Chinese fishing operations
Designed by: The H4D Team Date:
19MAY2020
Version:4.0
DEPLOYMENT
3 ASSUMPTIONS
- SOCPAC has the means
to incentivize fishermen
- SOCPAC can provide
data plan
- SOCPAC can work with
PHL gov’t
BUY-IN & SUPPORT
●SOCPAC
●Major Morton
●Major Bosse
(JUSMAG)
MISSION BUDGET/COST
● For SOCPAC: incentives, phones, data, delivery
● For us: Outsourcing security of app
BENEFICIARIES
Primary:
●SOCPAC: MG Braga
●INDOPACOM: BG
Vowell

30. KEY PARTNERS
- Spirit of America
- US INDOPACOM
- Telecom providers
(Globe and Smart)
- FreeSeas
- Justin Richmond,
IMPL Project
KEY RESOURCES
●Upwork
●FreeSeas codebase
●SOCPAC network and
contacts
VALUE PROPOSITIONS
Low-end app lets user
mark location of
interaction/sighting
of Chinese vessels.
Minor latency informs
tactical decisions.
Ability to see
historical trends of
where interactions
take place
Photos taken from the
sea-level perspective
KEY ACTIVITIES
●Write code for app
●Seek supplemental
information on SOCPAC
deployment
capabilities
MISSION ACHIEVEMENT/IMPACT FACTORS
1. Weekly generation of ‘heat map’ populated with encounter
locations
2. Future command level decision influenced by historical
interface of PHL/CHN encounters
Mission/Problem Description: Deter illegal
Chinese fishing operations
Designed by: The H4D Team Date:
26MAY2020
Version:4.0
DEPLOYMENT
2 ASSUMPTIONS
- SOCPAC can deliver
product to fishermen
- SOCPAC can work with
PHL government
BUY-IN & SUPPORT
●SOCPAC
●Major Morton
●Major Bosse
(JUSMAG)
●CDR Visger
MISSION BUDGET/COST
● For Spirit of America: incentives, phones, data,
delivery
● For us: Outsourcing security of app
BENEFICIARIES
Primary:
- SOCPAC
Secondary:
- Country Teams
(Army, Navy, Air
Force, and Marine
Liaison Officers)

31. KEY PARTNERS
- Annie Glassie.
FreeSeas
- Spirit of America
- US INDOPACOM
- Justin Richmond,
IMPL Project
KEY RESOURCES
●Upwork
●FreeSeas codebase
●SOCPAC network and
contacts
VALUE PROPOSITIONS
View historical trends of
where interactions take
place. Database feed
future ‘hasbara’ campaign.
Photographic evidence and
repository of Chinese
maritime militia.
Data driven predictions of
where malign actors are,
prior to conducting
operations
Shared COP between US and
host nation during times of
crisis and maritime
standoffs
Whereabouts of vessels who
have gone dark on AIS
KEY ACTIVITIES
●Write code for app
●Seek supplemental
information on SOCPAC
deployment
capabilities
●Encrypt backend
MISSION ACHIEVEMENT/IMPACT FACTORS
1. Weekly & monthly generation of ‘heat map’ populated with
encounter locations
2. Future command level decision influenced by historical
interface of PHL/CHN encounters
Mission/Problem Description: Deter illegal
Chinese fishing operations
Designed by: The H4D Team Date:
01JUN2020
Version:4.0
DEPLOYMENT
2 ASSUMPTIONS
(Implicitly VALIDATED)
- SOCPAC can deliver
product to fishermen
- SOCPAC will work with
PHL government
BUY-IN & SUPPORT
●SOCPAC
●US Naval War
College
MISSION BUDGET/COST
● For Spirit of America: incentives, phones, data,
delivery
● For us: Outsourcing security of app
BENEFICIARIES
Primary:
- SOCPAC Command
- SOCPAC Teams
Secondary:
- Country Teams
(Army, Navy, Air
Force, and Marine
Liaison Officers)
Tertiary
Other Maritime Watch
Centers
-Fiji
-Joint Region
Marianas