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Privacy lecture 8 resources

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Privacy lecture 8 resources

  1. BigDataTeam Privacy: Nan, Jim, Sundaresan
  2. Business Canvas (v1) Privacy Creating educational advocacy awareness Perception of enhanced Smart phone groups trust Building trust privacy users uneasy about privacy Consumers Don’t Care About Technology Location Privacy Own websiteDeveloping App revenue (or free?) costs Marketing costs
  3. Business Canvas After Restart Customer Acquisition High Touch CurrentAccounting Remove Firms Integration Cost Customer Service Auditing/Forensi System Development c Accounting Firms/Orgs Improve Scalability Future Real-Time Analytics Hospitals/Public Direct Sales Health Technology Organizations Interaction Flexibility Government Agencies System Customer CustomerDevelopment Service Subscription/Service/Training Fee Acquisition Cost Cost Cost
  4. Business Canvas (v5)
  5. Technology 0845644, 0915834 61/445,272 (web data) 61/423,939 (local storage) Websites File Systems Databases Web Dataset
  6. 20 Interviews • Intelligence Community (7) – CIA, NSA, In-Q-Tel (3), TRS, SAIC (System Integrators) – Overwhelmingly positive responses. – Learning: Customer relationship, distribution channel, purchase decision workflow, partnership. • Hedge Fund Manager / IB / Financial Analysts (5) – Citigroup, VentureCount, ManagementCV, a former hedge fund manager, an investment management firm – Mixed responses: hedge funder managers / IB / traders positive, long-term investment analyst not so much. • Financial Auditing / Investigation (4) – Deloitte, KPMG, Stanford, AARM – Learning: hands-on experience with current solutions, pain point, purchasing decision workflow • Government Regulators (2) – SEC, FTC – Negative – strong “not invented here” syndrome • Medical Data Analysts (2) – GWU & NaviNet – Negative – only interested in precise data
  7. Overall Learning • Earlyvangelists – Hedge fund managers / IB / Traders – Intelligence analysts – Common characteristics: risk takers, fight for proprietary real-time information [2 In-Q-Tel interviews] – Danger: avoid becoming a service / consulting company • Mainstream customers – Competitive intelligence: Fortune 500 companies – Financial auditing, long-term investment analysts, etc. – Real-time monitoring, litigation avoidance • Non-customers – Forensics investigators – Medical data analysts – Both require precise aggregates (admissible evidence for forensics) – Fractured market
  8. IB, Hedge Auditing /Intelligence Fund MonitoringGeneric Platform for Unstructured Data Analytics
  9. Intelligence Community • Main value propositions – Real-time analytics / alerts: “Need-to-have” – Non-interference with their existing systems (Hadoop, MapReduce) [In-Q-Tel, TRS & SAIC interviews] – Interoperability with their existing systems [CIA] – Easy-to-use – Cost not really an issue • Customer relationship: demand high-touch customer service – Most existing firms are service-oriented companies – Palantir an example to solve the problem • Plan: partner with system integration companies – e.g., SAIC – Interest from SAIC – Palantir did this (with mixed success)
  10. Hedge Fund Manager / Investment Bank • Main value propositions – Real-time analytics / alerts – Interoperability with existing systems – e.g., FactSet – Easy-to-use – Cost less of an issue • Customer relationship: demand highly polished end product • Plan: direct salesFinancial Auditing / Monitoring • Main value propositions – Real-time analytics – currently wait for one day – Lower cost – No “paper trail” left behind • Plan: direct sales
  11. Purchase Decision: Common for IC, IB & Auditing Firms Corporate IT Department / CIO office Analyst/ Manager/ Partner
  12. Market Size • Global financial data market: $16 billion / year [Inside Market Data] – Bloomberg: revenue $6.9 billion / year – Thomson Reuters: revenue $14 billion total / year, about $6 billion / year for financial data – Smaller players for the other 1/3 market – e.g., FactSet $641 million / year • Global analytics / BI software market: $10 billion / year [Gartner] – SAS: $1.4 billion / year • Intelligence Community – SAIC: $10 billion / year, TIBCO: ~$700 million/year – Palantir: $100 million / year, but doubling every year
  13. Price • Bloomberg Terminal – $18,000 / year / terminal • FactSet – $50,000 / subscription, + $6,000 additional user • Palantir – $225,000 initial cost + $45,000/year for support and maintenance • Served Available Market at the beginning: – $50,000 / year * 12,000 hedge funds = $600 million / year – $100,000 / system * 12,000 hedge funds = $1.2 billion
  14. Business Canvas (v5)

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