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Powerblocks E245 final presentation

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Powerblocks E245 final presentation

  1. 1  
  2. Powerblocks  =  LEGOs  +  ligh6ng  •  Modular  ligh6ng   Ligh6ng  head(s)   –  Build  your  own  /  customize   –  Change  /  reconfigure  at  will  •  Authen6c  to  Max   Neck  pieces   –  Home  lacks  great  ligh6ng   –  Moving  a  lot   –  Like  building  stuff   Base(s)   2  
  3. The  Blockheads  Max   Ben  Nick   Ale   3  
  4. Version  1  -­‐-­‐  1/11   Powerblocks Business Model Key  Partners   Key  Ac-vi-es   Value  Proposi-ons   Demand  Crea-on   Customer  Segments   Design 1. High-end Marketing Modular Acquisition / Retention (wealthy) Cust. lighting/power: Self-Service home owners Outsourced: Experience mfg, Customization 2. Office build- fulfillment, Flexibility outs support Key  Resources   Re-usability Channels   Convenience 3. Low-end Distributors: Smart-home (IKEA mkt), Int. Designer Design IP integration Wholesale to dorm students Retailers Brand Price Interior Int. designers designers Cost  Structure   Revenue  Streams   Value-Driven ( = high end) Asset Sale 4  
  5. Version  1  -­‐-­‐  1/11   Powerblocks Business Model Key  Partners   Key  Ac-vi-es   Value  Proposi-ons   Demand  Crea-on   Customer  Segments   Design 1. High-end Marketing Modular Acquisition / Retention (wealthy) Cust. lighting/power: Self-Service home owners Outsourced: Experience mfg, Customization 2. Office build- fulfillment, Flexibility outs support Key  Resources   Re-usability Channels   Convenience 3. Low-end Distributors: Smart-home (IKEA mkt), Int. Designer Design IP integration Wholesale to dorm students Retailers Brand Price Interior Int. designers designers Cost  Structure   Revenue  Streams   Value-Driven ( = high end) Asset Sale 5  
  6. Sneaking  Into  Dorms   6  
  7. Version  1  -­‐-­‐  1/11   Powerblocks Business Model Key  Partners   Key  Ac-vi-es   Value  Proposi-ons   Demand  Crea-on   Customer  Segments   Design 1. High-end Marketing Modular Acquisition / Retention (wealthy) Cust. lighting/power: Self-Service home owners Outsourced: Experience mfg, Customization 2. Office build- fulfillment, Flexibility outs support Key  Resources   Re-usability Channels   Convenience 3. Low-end Distributors: Smart-home (IKEA mkt), Int. Designer Design IP integration Wholesale to dorm students Retailers Brand Price Interior Int. designers designers 4. Mid-range home owners Cost  Structure   Revenue  Streams   Value-Driven ( = high end) Asset Sale 7  
  8. Version  2  -­‐-­‐  1/18   Powerblocks Business Model Key  Partners   Key  Ac-vi-es   Value  Proposi-ons   Demand  Crea-on   Customer  Segments   Design Marketing Acquisition / Cust. Retention 1. Mid-range Outsourced: Experience Self-Service home owners mfg, Customization fulfillment, Flexibility support Key  Resources   Channels   2. Office Distributors: build-outs Int. Designer Design IP Wholesale to Retailers Brand Interior Int. designers designers Cost  Structure   Revenue  Streams   Value-Driven ( = high end) Asset Sale 8  
  9. HiZng  the  Phones   9  
  10. Version  2  -­‐-­‐  1/18   Powerblocks Business Model Key  Partners   Key  Ac-vi-es   Value  Proposi-ons   Demand  Crea-on   Customer  Segments   Design Marketing Acquisition / Cust. Retention 1. Mid-range Outsourced: Experience Self-Service Customization home mfg, owners fulfillment, Flexibility support Key  Resources   Channels   2. Office Distributors: build-outs Int. Designer Design IP Wholesale to Retailers Brand Interior Int. designers designers Cost  Structure   Revenue  Streams   Value-Driven ( = high end) Asset Sale 10  
  11. Version  2  -­‐-­‐  1/18   Powerblocks Business Model Key  Partners   Key  Ac-vi-es   Value  Proposi-ons   Demand  Crea-on   Customer  Segments   Design Marketing Acquisition / Cust. Retention 1. Mid-range Outsourced: Experience Self-Service Customization home mfg, owners fulfillment, Flexibility support Key  Resources   Channels   2. Office Distributors: build-outs Int. Designer Design IP Wholesale to Retailers Brand Interior Int. designers designers Cost  Structure   Revenue  Streams   Value-Driven ( = high end) Asset Sale 11  
  12. Version  2  -­‐-­‐  1/18   Powerblocks Business Model Key  Partners   Key  Ac-vi-es   Value  Proposi-ons   Demand  Crea-on   Customer  Segments   Design Marketing Acquisition / Cust. Retention 1. Mid-range Outsourced: Experience Self-Service Customization home mfg, owners fulfillment, Flexibility support Key  Resources   Channels   More/less light 2. Office Directed light Distributors: build-outs Retailers Design IP Retail Brand Direct online 3. Young professionals Cost  Structure   Revenue  Streams   Value-Driven ( = high end) Asset Sale 12  
  13. Version  3  -­‐-­‐  1/25   Powerblocks Business Model Key  Partners   Key  Ac-vi-es   Value  Proposi-ons   Demand  Crea-on   Customer  Segments   Design Marketing Acquisition / Cust. Retention Outsourced: Experience Self-Service mfg, Young Flexibility: fulfillment, professionals More/less light support Key  Resources   Channels   (20-40 yr old) Directed light Distributors: Retailers Design IP Retail Brand Direct online Cost  Structure   Revenue  Streams   Value-Driven ( = high end) Asset Sale 13  
  14. Stalking  customers  at  C&B   14  
  15. We  Hit  the  Phones…  Again   15  
  16. Other  progress  .  .  .   16  
  17. Version  5  -­‐-­‐  2/8   Powerblocks Business Model Key  Partners   Key  Ac-vi-es   Value  Proposi-ons   Demand  Crea-on   Customer  Segments   Design Marketing Acquisition / Cust. Retention Outsourced: Experience Self-Service mfg, Young Flexibility: fulfillment, professionals More/less light support Key  Resources   Channels   (20-40 yr old) Directed light Distributors: Retailers Design IP Retail Brand Direct online Cost  Structure   Revenue  Streams   Value-Driven ( = high end) Asset Sale 17  
  18. Ligh6ng  idea  
  19. Back  To  The  Drawing  Board  .  .  .   19  
  20. Maximum  Pain.    Period.   20  
  21. Kids  Asleep.  Parents  Happy.   21  
  22. The  Product   22  
  23. The  Product   23  
  24. Version  5  -­‐-­‐  2/8   Powerblocks Business Model Key  Partners   Key  Ac-vi-es   Value  Proposi-ons   Demand  Crea-on   Customer  Segments   Design Marketing -Online ads Cust. -Prod. reviews Outsourced: Experience mfg, Better lighting Young fulfillment, thru flexibility: support professionals Key  Resources   -More/less light Channels   (20-40 yrs) -Directed light Distributors: Retailers Design IP Brand -Online – direct and mass market Cost  Structure   Revenue  Streams   Value-Driven ( = high end) Asset Sale 24  
  25. Version  6  -­‐-­‐  2/15   Powerblocks Business Model Key  Partners   Key  Ac-vi-es   Value  Proposi-ons   Demand  Crea-on   Customer  Segments   Design Marketing -PR, blogs, Cust. WOM Outsourced: Experience -Baby stops -New parents mfg, crying (baby <1 yr) fulfillment, support Key  Resources   -Baby goes Channels   -Influence: to sleep parents, Distributors: friends Retailers Design IP Brand -Online retail Cost  Structure   Revenue  Streams   Value-Driven ( = high end) Asset Sale 25  
  26. Version  6  -­‐-­‐  2/15   Powerblocks Business Model Key  Partners   Key  Ac-vi-es   Value  Proposi-ons   Demand  Crea-on   Customer  Segments   Design Marketing -PR, blogs, Cust. WOM Outsourced: Experience -Baby stops -New parents mfg, crying (baby <1 yr) fulfillment, support Key  Resources   -Baby goes Channels   -Influence: to sleep parents, Distributors: friends Retailers Design IP Brand -Online retail Cost  Structure   Revenue  Streams   Value-Driven ( = high end) Asset Sale 26  
  27. Version  6  -­‐-­‐  2/15   Powerblocks Business Model Key  Partners   Key  Ac-vi-es   Value  Proposi-ons   Demand  Crea-on   Customer  Segments   Design Marketing -PR, blogs, Cust. WOM Outsourced: Experience -Baby stops -New parents mfg, crying (baby <1 yr) fulfillment, support Key  Resources   -Baby goes Channels   -Influence: to sleep parents, Distributors: friends Retailers Design IP Brand -Online retail Cost  Structure   Revenue  Streams   Value-Driven ( = high end) Asset Sale 27  
  28. Version  6  -­‐-­‐  2/15   Powerblocks Business Model Key  Partners   Key  Ac-vi-es   Value  Proposi-ons   Demand  Crea-on   Customer  Segments   Design Marketing -PR, blogs, Cust. WOM Outsourced: Experience -Baby stops -New parents mfg, crying (baby <1 yr) fulfillment, support Key  Resources   -Baby goes Channels   -Influence: to sleep parents, Distributors: friends Retailers Design IP -Online Brand retail Cost  Structure   Revenue  Streams   Value-Driven ( = high end) Asset Sale 28  
  29. Talking  to  More  Parents   29  
  30. Version  6  -­‐-­‐  2/15   Powerblocks Business Model Key  Partners   Key  Ac-vi-es   Value  Proposi-ons   Demand  Crea-on   Customer  Segments   Design Marketing -PR, blogs, Cust. WOM Outsourced: Experience -Baby stops -New parents mfg, crying (baby <1 yr) fulfillment, support Key  Resources   -Baby goes Channels   -Influence: to sleep parents, Distributors: friends Retailers Design IP Brand -Online retail Cost  Structure   Revenue  Streams   Value-Driven ( = high end) Asset Sale 30  
  31. Version  6  -­‐-­‐  2/15   Powerblocks Business Model Key  Partners   Key  Ac-vi-es   Value  Proposi-ons   Demand  Crea-on   Customer  Segments   Design Marketing -PR, blogs, Cust. WOM Outsourced: Experience -Baby stops -New parents mfg, crying (baby <1 yr) fulfillment, support Key  Resources   -Baby goes Channels   -Influence: to sleep parents, Distributors: friends Retailers Design IP blogs Brand -Online retail Cost  Structure   Revenue  Streams   Value-Driven ( = high end) Asset Sale 31  
  32. Version  6  -­‐-­‐  2/15   Powerblocks Business Model Key  Partners   Key  Ac-vi-es   Value  Proposi-ons   Demand  Crea-on   Customer  Segments   Design Marketing -PR, blogs, Cust. WOM Outsourced: Experience -Baby stops -New parents mfg, crying (baby <1 yr) fulfillment, -1st baby support Key  Resources   -Baby goes Channels   to sleep Distributors: -Influence: Retailers Design IP friends, blogs Brand -Online retail Cost  Structure   Revenue  Streams   Value-Driven ( = high end) Asset Sale 32  
  33. Babies  Outgrow  Stuff…  Fast   33  
  34. Version  6  -­‐-­‐  2/15   Powerblocks Business Model Key  Partners   Key  Ac-vi-es   Value  Proposi-ons   Demand  Crea-on   Customer  Segments   Design Marketing -Blogs, Cust. WOM Outsourced: Experience -Baby stops -New parents mfg, crying (1st baby, fulfillment, baby <1 yr) support Key  Resources   -Baby goes Channels   to sleep -Influence: Distributors: friends, blogs Retailers Design IP Brand -Online retail Cost  Structure   Revenue  Streams   Value-Driven Asset Sale ( = high end) Renting 34  
  35. Babies  Outgrow  Stuff…  Fast   35  
  36. To  The  Future?   Online   product   Nedlix   rental?   for  baby   stuff   Car   simulator  Now   2  years   5  years   36  
  37. Version  8  -­‐-­‐  3/1   So here’s where we ended up Key  Partners   Key  Ac-vi-es   Value  Proposi-ons   Demand  Crea-on   Customer  Segments   Design -Blogs, Marketing WOM Outsourced: Cust. -Baby stops -New parents mfg, Experience crying (1st baby, fulfillment baby <1 yr) Key  Resources   Channels   -Baby goes to sleep -Influence: friends, blogs Design IP -Online retail Brand Cost  Structure   Revenue  Streams   Value-Driven Asset Sale ( = high end) Renting 37  
  38. Version  8  -­‐-­‐  3/1   Question 1: Can we build it? Key  Partners   Key  Ac-vi-es   Value  Proposi-ons   Demand  Crea-on   Customer  Segments   Design -Blogs, Marketing WOM Outsourced: Cust. -Baby stops -New parents mfg, Experience crying (1st baby, fulfillment baby <1 yr) Key  Resources   Channels   -Baby goes to sleep -Influence: friends, blogs Design IP -Online retail Brand Cost  Structure   Revenue  Streams   Value-Driven Asset Sale ( = high end) Renting 38  
  39. Version  8  -­‐-­‐  3/1   Question 2: Do the costs work? Key  Partners   Key  Ac-vi-es   Value  Proposi-ons   Demand  Crea-on   Customer  Segments   Design -Blogs, Marketing WOM Outsourced: Cust. -Baby stops -New parents mfg, Experience crying (1st baby, fulfillment baby <1 yr) Key  Resources   Channels   -Baby goes to sleep -Influence: friends, blogs Design IP -Online retail Brand Cost  Structure   Revenue  Streams   Value-Driven Asset Sale ( = high end) Renting 39  
  40. So  .  .  .  what  have  we  learned?     40  
  41. 41  
  42. 42  
  43. 43  
  44. 44  
  45. BUSINESS  MODEL  CANVASSES   45  
  46. Version  1  1/11/11   Powerblocks Business Model Key  Partners   Key  Ac-vi-es   Value  Proposi-ons   Demand  Crea-on   Customer  Segments   Design Marketing Acquisition / 1. High-end Outsourced: Modular Cust. Retention (wealthy) mfg, lighting/power: Experience Self-Service home owners fulfillment, support Key  Resources   Customization Channels   Flexibility 2. Office build- Re-usability outs Distributors: Int. Designer Convenience Smart-home 3. Low-end Retailers Design IP integration (IKEA mkt), Brand Wholesale to Price dorm students Int. designers Interior designers Cost  Structure   Revenue  Streams   Value-Driven ( = high end) Asset Sale 46  
  47. Version  2  1/18/11   Powerblocks Business Model Key  Partners   Key  Ac-vi-es   Value  Proposi-ons   Demand  Crea-on   Customer  Segments   Design Marketing Acquisition / High-end Outsourced: Cust. Retention residents mfg, Experience Customization Self-Service fulfillment, Flexibility support Key  Resources   Channels   Distributors: Also  looking  at   Int. Designer Mid-end commercial   Retailers Design IP Interior ligh6ng   Brand designers Int. designers Cost  Structure   Revenue  Streams   Value-Driven ( = high end) Asset Sale 47  
  48. Version  3  1/25/11   Powerblocks Business Model Key  Partners   Key  Ac-vi-es   Value  Proposi-ons   Demand  Crea-on   Customer  Segments   Design Marketing Acquisition / Young Outsourced: Cust. Retention professionals mfg, Experience Self-Service fulfillment, More/less light support Key  Resources   Directed light Channels   Distributors: Retailers Design IP -Retail Brand -Direct online Cost  Structure   Revenue  Streams   Value-Driven ( = high end) Asset Sale 48  
  49. Version  4   2/1/11   Powerblocks Business Model Key  Partners   Key  Ac-vi-es   Value  Proposi-ons   Demand  Crea-on   Customer  Segments   Design Marketing -Trade show Outsourced: Cust. -Online ads mfg, Experience -Design mag. fulfillment, Flexibility: support Young Key  Resources   -More/less light Channels   professionals -Directed light Distributors: (20-40 yrs) Retailers Design IP Brand -Retail -Direct online Cost  Structure   Revenue  Streams   Value-Driven ( = high end) Asset Sale 49  
  50. Version  5   2/8/11   Powerblocks Business Model Key  Partners   Key  Ac-vi-es   Value  Proposi-ons   Demand  Crea-on   Customer  Segments   Design Marketing -Online ads Outsourced: Cust. -Prod. reviews mfg, Experience fulfillment, Better lighting support Young Key  Resources   thru flexibility: Channels   professionals -More/less light Distributors: (20-40 yrs) -Directed light Retailers Design IP -Online – Brand direct and mass market Cost  Structure   Revenue  Streams   Value-driven Asset Sale 50  
  51. Version  6  2/15/11   Powerblocks Business Model Key  Partners   Key  Ac-vi-es   Value  Proposi-ons   Demand  Crea-on   Customer  Segments   Design Marketing Outsourced: -PR, blogs, Cust. mfg, WOM Experience -Baby stops -New parents fulfillment (baby <1 yr) crying Key  Resources   Channels   -Baby goes -Influence: to sleep relatives, friends Design IP Brand -Online retail Cost  Structure   Revenue  Streams   Value-driven Asset Sale 51  
  52. Version  7  2/22/11   Powerblocks Business Model Key  Partners   Key  Ac-vi-es   Value  Proposi-ons   Demand  Crea-on   Customer  Segments   Design -Blogs Marketing -Baby stops crying -WOM = Outsourced: Cust. referrals mfg, Experience -New parents fulfillment -Baby goes (1st baby, Key  Resources   to sleep Channels   baby <1 yr) -Influence: friends, blogs -Online retail Design IP Brand Cost  Structure   Revenue  Streams   Value-driven Asset Sale Renting 52  
  53. Version  8   3/1/11   Powerblocks Business Model Key  Partners   Key  Ac-vi-es   Value  Proposi-ons   Demand  Crea-on   Customer  Segments   Design -Blogs Marketing -Baby stops crying -WOM = Outsourced: Cust. referrals mfg, Experience -New parents fulfillment -Baby goes (1st baby, Key  Resources   to sleep Channels   baby <1 yr) -Influence: friends, blogs -Online retail Design IP Brand Cost  Structure   Revenue  Streams   Value-driven Asset Sale Renting 53  
  54. palan@stanford.edu   staubach@stanford.edu   bwil@stanford.edu   zuck@stanford.edu   54  

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