Cutting out middle men in
mental health We help people with mental illnesses get control of their lives by focusing on overall health and recovery by using a SaaS that provides patients with the tools to manage their illness themselves. Our web app focuses on long term symptom reduction and relapse prevention. Stefano Frangella, Tyler Dylan Brown, Thomas-Figg-Hoblyn
Market Type: Re-segmented Market
Go outside health insurance, VA &/or Obamacare Provide people the ability to get help on their own Care with an emphasis on the Patient, not the treatment team
Competitors Empower Interactive -
Has contract with the regular Army(2010 Sales → $300k) Talk Session – Raising 750k TalkTala BlahTherapy – Vent to others and hear vents LiveNinja – Therapy/Coaching section 7CupsOfTea – Y combinator Summer 2013 & raising 1.2-10M
Test user acquisition from blog posts into splash pages Test user acquisition against value proposition w/PPC Price test 9.99 pricing by asking customers for preorders Test value proposition with users in interviews Ask Veteran NGO's to pass on an email or announcement to members
Test Customer archetypes against reality by conducting multiple interviews Contact several large health insurance companies and see if they will pre-order our SaaS Test recruit “listeners” pass/fail → response rate Test if users would want people to listen by making a prototype heavily funneled towards engaging with listeners.