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Neuro engr 245 lean launchpad stanford 2019

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business model, customer development, e245, engr245, lean launchpad, lean startup, stanford, startup, steve blank

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Neuro engr 245 lean launchpad stanford 2019

  1. 107 total interviews Tyler Maloney Maxine Lim Adeesh Goel Tyler Ernst Picker MBA, BS Materials Science Designer MBA/MS Computer Science Hacker MS MS&E, BS Economics Hustler MBA, BS Economics DAY 1 : A secular meditation studio for professionals NOW: A gym with integrated exercise + meditation classes for body hackers
  2. Tengboche Monastery in Nepal, May 2018
  3. Stanford University, August 2018
  4. Team Tyler Maloney Maxine Lim Adeesh Goel Tyler Ernst Vipassana Attendee + Daily Meditator Vipassana Attendee + Daily Meditator Meditation Classes + Daily Meditator Headspace User + Sanity Check
  5. Original Value Proposition For busy professionals who want to improve mental performance, Neuro is a cognitive gym that offers meditation classes. Unlike our competitors, we are secular and scientifically-based. BeyondWeek 9Week 8Week 7Week 6Week 5Week 4Week 3Week 2Week 1Pre-LLP
  6. We Visited Our Competitors Los Angeles Phoenix New YorkToronto BeyondWeek 9Week 8Week 7Week 6Week 5Week 4Week 3Week 2Week 1Pre-LLP
  7. 1) We must provide an experience apps can’t offer.1) We must provide an experience apps can’t offer. 1) We needed to focus on a specific customer segment. What We Learned: BeyondWeek 9Week 8Week 7Week 6Week 5Week 4Week 3Week 2Week 1Pre-LLP
  8. First Pivot For body hackers who want to strengthen their minds, Neuro is a cognitive gym that offers Endurance Sits. Unlike our competitors, we challenge our customers to sit still for an entire hour through physical and mental pain. BeyondWeek 9Week 8Week 7Week 6Week 5Week 4Week 3Week 2Week 1Pre-LLP
  9. “I want this. Headspace is too soft for me to get anything out of it.” - Ian McMilan, MSX Student at Stanford “Crossfit for your mind? I’ll be there.” - Jeremy Zhang, PM at SmartCar BeyondWeek 9Week 8Week 7Week 6Week 5Week 4Week 3Week 2Week 1Pre-LLP
  10. 1st MVP BeyondWeek 9Week 8Week 7Week 6Week 5Week 4Week 3Week 2Week 1Pre-LLP
  11. 1st MVP ● 14 paying customers ● $280 of revenue ● NPS: +21 BeyondWeek 9Week 8Week 7Week 6Week 5Week 4Week 3Week 2Week 1Pre-LLP
  12. BeyondWeek 9Week 8Week 7Week 6Week 5Week 4Week 3Week 2Week 1Pre-LLP Second Pivot
  13. BeyondWeek 9Week 8Week 7Week 6Week 5Week 4Week 3Week 2Week 1Pre-LLP
  14. BeyondWeek 9Week 8Week 7Week 6Week 5Week 4Week 3Week 2Week 1Pre-LLP
  15. “This was my first meditation and I loved it. When’s the next one? You can count us in - we will totally be there!” - Princi and her husband BeyondWeek 9Week 8Week 7Week 6Week 5Week 4Week 3Week 2Week 1Pre-LLP
  16. Market Opportunity TAM = $30B SAM = $4.2B SOM = $1.0B Gyms & Fitness are a $30B industry 14% of the US now meditates 25% SAM market penetration BeyondWeek 9Week 8Week 7Week 6Week 5Week 4Week 3Week 2Week 1Pre-LLP
  17. Market Opportunity Meditation in US has grown 6x as fast as yoga ● 2012: 4.1% of Americans meditated ● 2017: 14.2% of Americans meditated Growing Market, Growing Leaders ● Calm: $1B valuation, making it the first mental health unicorn ● Headspace: $250M valuation BeyondWeek 9Week 8Week 7Week 6Week 5Week 4Week 3Week 2Week 1Pre-LLP
  18. Year 1 2 3 4 5 Stores 1 3 10 30 100 Revenue $500k $3M $15M $60M $200M BeyondWeek 9Week 8Week 7Week 6Week 5Week 4Week 3Week 2Week 1Pre-LLP
  19. Major BMC Changes BEFORE Customer Segment Successful and unsatisfied professionals Value Proposition An edge at work Key Activities Secular meditation classes NOW Customer Segment Body hackers Value Proposition A superior workout routine that benefits body and brain Key Activities Mind Day classes | Body + Brain classes
  20. Strengthening body and mind to achieve peak physical and mental performance.
  21. Thank you! Michael Heinrich Founder, Oh My Green
  22. VIDEO
  23. Appendix
  24. Influencers Neuroscientists, Military Leaders, Athletes, Technology Executives Technology Providers Muse - eeG | Halo - tDCS Swag Suppliers Lululemon or other fitting partner for swag Get an edge at work. Improve your cognitive function in work and life. Supercharge your development. Enhance your practice with technology. Meditation without the baggage. Scientifically-based, dogma- free education. A high performing community. Meet successful, like-minded people. Leases, Physical Equipment and Technology Instructor Training and Salaries IT Development and Maintenance Cleaning and Maintenance Influencer Recruitment and Fees Targeted Advertising Monthly Membership Dues: Tiered structure Upselling for use of technologies: Muse - eeG | Halo - tDCS Non-recurring revenue: Swag, special events, drop-in classes Meditation Classes Segmented by length and difficulty with opt-in for technology (eeG, tDCS). Includes education on scientific basis for practice. Influencer Speaker Series Teacher - Student Trustworthy guidance and education from teachers. Student - Student Strong relationships with other like-minded students. Curriculum Instructor Training Real Estate/Leases Physical Equipment Technology (eeG, tDCS) Web/Mobile App IT Physical Gyms A network of country-wide physical gyms with consistent product quality. Companion Application For goal tracking and accountability. Neuro Pre-Week 1 Successful and Unsatisfied High status, high-earners in demanding careers (bankers, tech employees, consultants, etc.) looking for a way to reduce stress and improve cognitive performance. Secular Meditators People who do not identify with an organized religion and want to explore meditation from an evidence-based, scientific perspective.
  25. Instructors - Dynamic, fun instructors with a passion for exercise and meditation. A big plus if the have a SM following. Gyms - To partner with and offer classes until demand justifies opening retail locations. Influencers - Writers, Bloggers, SM Influencers, Military Leaders, Athletes, Technology Execs. Swag Suppliers - Lululemon or other fitting partner for swag. Look, Think and Feel Great Our Body + Brain classes are more than just a workout. Designed to help you have it all. Become Mentally Strong Mind Day will challenge your willpower. Develop emotional resilience and grit. Achieve Peak Mental and Physical Performance Success and happiness are a product of both mental and physical performance. Achieve both - with us. Leases Instructor + Staff Labor Subscription to Online Marketing Tools Cleaning and Maintenance Body + Brain Classes - One hour instructor-led exercise + meditation classes. 30 minutes of each. Mind Day - Challenging one- hour meditations to improve cognitive control, emotional resilience and grit. Drop-In Classes: Purchase individual classes or blocks of class. Monthly Subscriptions: Buy unlimited access to our gyms. Non-Recurring Revenue: Swag and special events. Teacher - Student Trustworthy guidance and education from teachers. Student - Student Strong relationships with other like-minded students.. Workouts/Meditation Scripts Gym Partnerships/Leases Online Marketing Tools Instructor Training Physical Equipment Physical Gyms A network of country-wide physical gyms with consistent product quality. Companion Application For goal tracking and accountability. Neuro Week 10 Body Hackers - People focused on optimizing physical and mental wellness through diet, exercise, and habit. Tech Addicts - We struggle to put down our phones and never turn off. This addiction destroys quality of life and sleep. Get control over your technology habits. Workout Equipment Instructor Training

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