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MedAid
106 Interviews
A health monitoring device for quick
and simple blood analysis and
performance indication.
Target cu...
The Team
Elmer Villanueva
MBA
Jie Ma
M.Eng, Bioengineering
Prajanya Kendrekar
M.Eng, Mechanical Engineering
Laura Sverchek...
Microfluidics → Nano-luminescence
Is it possible to accomplish what
Theranos claimed to do?
First hypothesis: Athletes and fitness enthusiasts
want to monitor their health on-the-go
Chronic disease
patients would be
happier if they had
an at-home health
monitoring device
Health-conscious
consumers
Preventative care
patients
Chronic disease
patients
Nutritionists
Professional athletes
Athleti...
Initial MVP - Phone accessory
What we learned (I)
Customers don’t feel strongly about monitoring their blood work
themselves
“ I don't know how often I ...
New hypothesis:
Doctors could
treat patients
more effectively if
they have faster
results and the
ability to test in
office
Preventative care
patients
Chronic disease
patients
Nutritionists
Doctors
Dialysis centers and
clinics
General physicians
...
Second MVP - MVP is the data, not the device
What we learned (II)
Doctors in the US are comfortable with what they have in place
“I deal with diseases that can wait fo...
So we explored the need overseas...
Indian Healthcare System (I)
Lack of diagnostic infrastructure in Tier 2 cities and below
Unacceptably long waiting
time f...
Indian Healthcare System (II)
Lack of public & insured healthcare in Tier 2 cities and below
Almost no medical insurance:
...
Market Size
$3.65 Billion
$7.42 Billion
$912 Million
TAM (USD): Doctors in India who
could potentially own the device
(cos...
General physicians
w/private practices
Cardiologists
Endocrinologists
Pediatricians
Phlebotomists at blood
testing labs
OP...
What we learned (III)
Doctors in India want our device!
“Give me test results in 15 mins and I will save the
life of every...
What we learned about Partners
● More than 1000 languages + Fragmented market = We need regional distributors
● Cost is an...
Payment Flow Diagram
Local financiers
Pre-pay $8000
/ device
$0.75 / cartridge
$ 1000 / device
Patients Doctors
MedAid
$4 ...
Where we are now
Product market fit in the Indian market
Local investors are willing to finance the equipment
Minimum 5 ye...
And More
Business Model Canvas Progression
Health-conscious
consumers
Preventative care
patients
Chronic disease patients
Nutritionists
Professional athletes
Athleti...
Health-conscious
consumers
Preventative care
patients
Chronic disease patients
Nutritionists
Professional athletes
Athleti...
Preventative care
patients
Chronic disease patients
Nutritionists
Doctors
Dialysis centers and
clinics
General physicians
...
General physicians
w/private practices
Cardiologists
Endocrinologists
Pediatricians
Allergists and
immunologists
Internet ...
General physicians
w/private practices
Cardiologists
Endocrinologists
Pediatricians
Phlebotomists at blood
testing labs
OP...
OPD Doctors in Tier-2
Indian cities and lower
Internet sales
Direct sales
Distributor network
Medical network
Lab network
...
OPD Doctors in Tier-2
Indian cities and lower
Distributor network
Medical network
Device sales
Supplementary sales (e.g. t...
OPD Doctors in Tier-2
Indian cities and lower
Distributor network
Medical network
Device sales
Supplementary sales (e.g. t...
OPD Doctors in Tier-2
Indian cities and lower
Distributor network
Medical network
Device sales
Supplementary sales (e.g. t...
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Preventative care patients Chronic disease MedAid 2017

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Preventative care
patients
Chronic disease
patients
Nutritionists
Doctors
Dialysis centers and
clinics
General physicians
w/private practices
Cardiologists
Endocrinologists
Internet sales
Pharmacies
Retail outlets
Doctor’s offices
Direct sales
Device sales
Sales of companion technologies (e.g. apps, trackers)
Service/support
Supplementary sales (e.g. test strips)
Partnerships with health device companies and
stakeholders
WEEK3
Manufacturing
Marketing
Research and development
Distribution
Healthcare providers
Insurance providers
Health stores/ pharmacies
Hospitals
Life insurance companies
Chronic disease patient
support groups
Intellectual property
Device design
Manufacturing facilities
People
FEATURE: Blood work
results in less than 30
minutes
PR: Avoids trips to the
doctor/lab
FEATURE: Portable
equipment
FEATURE: Conduct blood
test in office/clinic
GAIN: Early intervention
possible
GAIN: Reduces
transportation and
processing time
Sales
Marketing
R&D
Manufacturing
Distribution
Brand identity
Convenience and value
added at-office health
monitoring solution
Device design and
capabilities
Shift in focus:
from patients to
private practitioners
and critical disease
doctors
Refined value
prop: defined
features and
gains

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