Hybrid robot-5-23-12-umn-final_presentation
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![Hybrid Robot
[a lab prototype]
Niche Markets
$100M
• Special Forces
• Law Enforcement
• First Responders
New Markets
$500M
• Security, Surveillance
• Educational
• Retail, Toys
TEAM 1- Hybrid Robot, University of Minnesota
A Robot for Joint Ground and Airborne Operations
iCorps Journey Point of Departure
http://youtu.be/tb6o0wR9QEQ
2 min video
Video locally](https://image.slidesharecdn.com/1-hybridrobot-5-23-12-umnfinalpresentation-120524124749-phpapp02/85/hybrid-robot52312umnfinalpresentation-1-320.jpg)
![TEAM 1- Hybrid Robot, University of Minnesota
A Robot for Joint Ground and Airborne Operations
Mike Bazakos – EL
UMN, Industrial R&D and
Technology Transfer
Nikos Papanikolopoulos – PI
UMN, Distributed Robotics (DR)
and Computer Vision (CV)
Steve Savitt – IM
ATK, Industrial R&D
and Insertion
Hybrid Robot
[a lab prototype]
Dario Canelon
-Suarez (PhD student)
DR Lab/Webinars
Guru Somasundaram
(PhD student, CV)
Interview support
OUR TEAM Ravi Sivalingam
(PhD student, CV)
Lab support](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Hybrid robot-5-23-12-umn-final_presentation
- 1. Hybrid Robot [a lab prototype] Niche Markets $100M • Special Forces • Law Enforcement • First Responders New Markets $500M • Security, Surveillance • Educational • Retail, Toys TEAM 1- Hybrid Robot, University of Minnesota A Robot for Joint Ground and Airborne Operations iCorps Journey Point of Departure http://youtu.be/tb6o0wR9QEQ 2 min video Video locally
- 2. TEAM 1- Hybrid Robot, University of Minnesota A Robot for Joint Ground and Airborne Operations Mike Bazakos – EL UMN, Industrial R&D and Technology Transfer Nikos Papanikolopoulos – PI UMN, Distributed Robotics (DR) and Computer Vision (CV) Steve Savitt – IM ATK, Industrial R&D and Insertion Hybrid Robot [a lab prototype] Dario Canelon -Suarez (PhD student) DR Lab/Webinars Guru Somasundaram (PhD student, CV) Interview support OUR TEAM Ravi Sivalingam (PhD student, CV) Lab support
- 3. Hybrid Robot Team 1 (UMN) • Resource for ruggedization • Resource for S.W.A.P. • Resource for aero-engineering • Resource for precision manufacturing • Develop alpha prototype • Develop beta prototype • Establish production • Facilities for manufacturing • IP (patents, etc.) • Human capital • Funding sources • Cost of selling • Cost of unit production • Cost of support and training • Cost of market share capture • Asset sales or leasing • Fixed pricing with product options • Volume pricing • Internal sales force • Outside sales agents • Personal support • Dedicated support personnel by customer segment Existing Markets • DOD Special Ops • IEDs/Bomb squads New Markets • Fire/police • NBC handling • Prisons • Newness • Getting the job done • Convenience /usability • Job safety THE ORIGINAL IDEA
- 4. Initial Hypothesis Tested The optimum market would be the same as current market for the Ground Scout Robot (Defense and First Responders)
- 5. ACADEMIA ICRA Conference UMN Mechanical Engineering UMN CS&CE UMN School of Agriculture Depts: Plant Pathology Biosystems Horticulture Entomology Agronomy AGRICULTURE UMN Biosystems & Agricultural Engineering MN Agricultural & Water Resource Center MN Corn Crowers Association MN Soybean Association Individual Mid/Large Production Farmers (1,000+ acres) GOVERNMENT Naval Post-Graduate School UNMC (The Marines) TSWG (DOD) US Army Law Enforcement MSP Airport PD INDUSTRY Willow Garage Target Corporation Alliant Tech Systems (ATK) Honeywell Lockheed Martin 3M Johnson Controls Best Buy We went out and talked to 108 groups & individuals
- 6. What we found! • Potential market for agricultural applications is 10X larger • We have a potential Market Segment Pivot: Agriculture
- 7. Typical Agriculture Customers • Farmers with basic farming equipment (tractor, plows, etc.) • Buy services that use more expensive equipment (aircraft spraying, harvesting machines, etc.)
- 8. Agricultural Functions Performed • Precision agriculture • Vertical farming • Aerial surveillance of crops • Weed detection • Soil/moisture assessment • Disease assessment
- 9. Hybrid Robot Team 1 (UMN) • Resource for ruggedization • Resource for S.W.A.P. • Resource for aero-engineering • Resource for precision manufacturing • Develop alpha prototype • Develop beta prototype • Establish production • Facilities for manufacturing • IP (patents, etc.) • Human capital • Funding sources • Cost of selling • Cost of unit production • Cost of support and training • Cost of market share capture • Asset sales or leasing • Fixed pricing with product options • Volume pricing • Internal sales force • Outside sales agents • Personal support • Dedicated support personnel by customer segment • Existing markets • DOD Special Ops • IEDs/Bomb squads • First Responders • New markets • Agriculture • Fire/police • NBC handling • Prisons • Newness • Getting the job done • Convenience /usability • Job safety PIVOT: New Market Segment
- 10. Next Hypothesis Tested The hybrid robot would have sufficient air time range and payload capacity for intended application
- 11. What we found! • Agricultural farms tend to be very large areas (2,000+ acres) • Very long air times would be required (several hours vs. 15 min max supported by the hybrid robot) • We Need a Technology Pivot: Use a separate, larger ground robot to carry, launch, recover, and re-charge the air robot
- 12. Hybrid Robot Team 1 (UMN) • Resource for ruggedization • Resource for S.W.A.P. • Resource for aero-engineering • Resource for precision manufacturing • Develop alpha prototype • Develop beta prototype • Establish production • Facilities for manufacturing • IP (patents, etc.) • Human capital • Funding sources • Our Loper ground robot • Cost of selling • Cost of unit production • Cost of support and training • Cost of market share capture • Asset sales or leasing • Fixed pricing with product options • Volume pricing • Internal sales force • Outside sales agents • Personal support • Dedicated support personnel by customer segment • Existing markets • DOD Special Ops • IEDs/Bomb squads • First Responders • New markets • Agriculture • Fire/police • NBC handling • Prisons • Newness • Getting the job done • Convenience /usability • Job safety PIVOT: New Technology [we already have it: Loper Robot]
- 13. Next Hypothesis Tested Farmers (especially the small ones) are more likely to lease the product or buy service instead of buying the product
- 14. • Farmers want to see an actual demonstration, preferably at their farm, before they would purchase the service or the product • Therefore one or more fairly robust prototypes would be required to be built What we found!
- 15. • Buy product: The product must be easy to use, pay for itself in 2 years and must be working for 5+ years • Buy Service: A typical expectation is 10+% net profit [*] increase. • Business Pivot: Consider lease and/or service options [*] combined benefit of cost reduction and yield increase What we found (continued)!
- 16. • New Markets (primary focus) • Agriculture • Infrastructure Inspection & Protection • Niche Existing Markets (secondary) •Special Ops • IEDs/Bomb squads • First responders Getting the job done: Cheaper, faster, easier and safer Provide: Convenience & usability • Internal sales force • Outside sales agents • Personal support • Dedicated support personnel by customer segment • Asset sales and service • Fixed pricing with product options • Volume pricing • Facilities for manufacturing • IP (patents, etc.) • Human capital • Funding sources • Our Loper ground robot • Develop alpha prototype • Develop beta prototype • Establish production • Resource for ruggedization • Resource for S.W.A.P. • Resource for aero-engineering • Resource for precision manufacturing • Service providers • Cost of selling/lease/service • Cost of unit production • Cost of support and training • Cost of market share capture Hybrid Robot Team 1 (UMN) Our Final Version (has 3 pivots)
- 17. End-user DomainManufacturerUniversityof Minnesota Hybrid Robot IP Flow HybridRobotTechnology PrincipalInvestigator RoboticsLabStaff Officeof Technology Licensing RoboticsPlatform Company Sales/ Lease/Service Distribution Network Industry-specific Distributor/ Support Customer
- 18. Distribution Channels Robotic Company Service Sales Large Farming Companies (>10K acres) Medium Farms (2K<X<10K acres) Small Farms (<2K acres) $
- 19. Market Share Update (Beating Swords into Plowshares!) TAM $5B SAM $1B Target Market $100M TAM $500B SAM $10B Target Market $1B Military Market [Source: UMN Scout Robot experience] Agriculture Market [Source: US Dept. of Agriculture]
- 20. Back-up slides
- 22. US Department of Agriculture
- 23. US Department of Agriculture
- 24. US Department of Agriculture
- 25. US Department of Agriculture
- 26. American agriculture landscape as of 2007 • Number of farms: 2,204,792 (75,810 more farms than in 2002) • Acres in farms: 922,095,840 (Loss of over 6 million acres since 2002) • Farms enrolled in conservation programs: 346,231 Farms (38,547,450 Acres) • 125,000 farms produced 75% of the value of US agriculture production • Government Payments: $8 billion, averaging $9,523 per farm. • Average per farm production expenses: $109,359 • Female Operators: 306,209 (a 30% increase from 2002) Source: USDA (US Dept. of Agriculture) - 2007 Census of Agriculture US Department of Agriculture
Editor's Notes
- A revolutionary mini robotic platform capable of both ground and air locomotion to enable remote piloting of a camera or other payload via ground and/or air for complex missions by the Special Forces and Law Enforcement Agencies
- We started with the team of 3 but then we quickly realized that the intensity of tasks required to increase the size of our team.