Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
PERSONAL LIBRARIES	<br />WEEK 3<br />VALUE PROPOSITIONS<br />
Value Proposition Hypotheses<br />Problem Statement: Researchers are eager to have a tool that will help manage, share and...
Experiments<br />Market Research<br />Interviewed 10 current users and non-users from biomedical, neuroscience, psychology...
Key Findings<br />Non-users are excited about the product and generally think it will save time and reduce frustration<br ...
Upcoming SlideShare
Loading in …5
×

Key Findings<br />Non-users are excited E245 personallibraries-week3

17,516 views

Published on

Key FindingsNon-users are excited about the product and generally think it will save time and reduce frustrationBiggest user adoption hurdles are energy spent learning interface & loading past papers, not priceTools/tips, interface usability needs to be reworkedPre-populate works cited in user’s own publications Critical mass – users ask labs to purchase for them, increase value of sharing & collaboration featuresCustomers find high value in tagging and organizing papers, rivaling that of inserting citationsProviding both makes our product more valuable than EndnoteMVP will import and organize papers in an intuitive interfacePivot Opportunities: Customer Base, Personal Prestige, Material Citations

Published in: Education
  • Login to see the comments

×