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PERSONAL LIBRARIES	<br />WEEK 3<br />VALUE PROPOSITIONS<br />
Value Proposition Hypotheses<br />Problem Statement: Researchers are eager to have a tool that will help manage, share and...
Experiments<br />Market Research<br />Interviewed 10 current users and non-users from biomedical, neuroscience, psychology...
Key Findings<br />Non-users are excited about the product and generally think it will save time and reduce frustration<br ...
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Experiments<br />Market Research<br />Interviewed 10 E245 personallibraries-week3

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ExperimentsMarket ResearchInterviewed 10 current users and non-users from biomedical, neuroscience, psychology & legalSurveyed 200 existing users (~5% response rate)Product MarketingDemoed to paper management research groupRefined messaging pitch via media training workshopFeedback meetings with BryanStolle & Konstantin GuerickeMore info on our blog: http://factnote.com/c/e245Includes interview notes (must have a user account to view)

Published in: Education
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