E245 dcveritas week5

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  • SOLARCITY = 13.5% OF MARKET TOP 1 (Founded 2006)SUNGEVITY = 2% OF MARKET TOP 6 (Founded 2007)
  • SUNRUN FOUNDED 2008SUNPOWER 23% OF SMALL MARKET BUT LESS THAN 1% UNDER DIRECT SALES AND 12.5% IN COMMERCIAL DIRECT SALES
  • E245 dcveritas week5

    1. D.C. VeritasWeek 5: Demand Creation<br />“Vertical Axis Wind Turbine”<br />TEAM:<br />Durell Coleman<br />Andrew Harner<br />Diana Lin<br />Pedro Silva<br />
    2. Last Week Overview<br />Outlay the solar and wind markets<br />Companies and Consultants interviews <br />Analyzed the Customer Acquisition Cost<br />Case Studies in 20 different cities in 5 states<br />Actualized turbine cost<br />Including Wind and Incentives variables<br />Research and contact new “potential” customers <br />Plan our future…<br />
    3. Residential Solar Market:<br />Kyocera<br />SOLARCITY<br />Customers<br />Own Installers<br />Evergreen <br />BP Solar<br />LEASING<br />Canadian<br />SUNGEVITY<br />Customers<br />Third party<br />SHARP<br />Own Installers<br />BP Solar<br />LEASING or PPA<br />
    4. Residential Solar Market:<br />SunPower<br />SUNRUN<br />Customers<br />Third party<br />Sharp<br />Kyocera<br />LEASING<br />MULTIPLE SELLERS<br />&<br />SUNPOWER<br />Customers<br />Third party &<br />Cert. Installers<br />SunPower<br />
    5. Wind Market TODAY:<br />Bergey<br />Customers<br />Cert. Installers<br />Bergey<br />SUMMARY<br />None of the top 10 offers leasing or PPA<br />Biggest barriers are permitting and local wind info.<br />New FED incentives !<br />
    6. Customer Acquisition Cost<br />
    7. Web funnel<br />Referenced to our web site<br />Year 1<br />Year 5<br />300 000 hits<br />100 000 hits<br />Fill out savings calculator<br />70%<br />50%<br />Send request to sales<br />30%<br />20%<br />Reconnection with viable customer<br />30%<br />30%<br />Visit to site<br />80%<br />80%<br />Close sale<br />10%<br />20%<br />Total Revenue<br />Total Revenue<br />1.44 million<br />18.14 million<br />
    8. Case studies direct sale:<br />
    9. Our Value Proposition<br />D.C. Veritas<br />Customers<br />Third Party<br />D.C. Veritas<br />LEASING<br />
    10. Our Future!<br />
    11. QUESTIONS?<br />

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