Composite Nanocoatings                                            Eric Loth                                            Pri...
Composite NanocoatingsExample - anti-wetting nanocomposite coatinghttp://tmblr.co/Z0i3WyB7sDP
Day     Month   Ye                                                                                                        ...
Composite Nanocoatings                         Anti-fouling & anti-icing coatings on off-                         shore wi...
Composite Nanocoatings                         Lubricious coatings on medical catheters                         for easy d...
Composite NanocoatingsCustomer Discovery                                                                   Maturity       ...
Composite Nanocoatings                            No major fundamentalCustomer Focus              breakthroughs needed    ...
Lubricity - medical devices                                                                                               ...
IP @ U. of Illinois              IP @ U. of Virginia                                        IP                       Compo...
Composite Nanocoatings Customer Archetype Acutely aware of cost Ease of fabrication extremely important Want to use a cool...
Lubricity - medical devices                                                                                               ...
Composite Nanocoatings              $21.2B Total Market              Catheters (Global)                          $9.6B Mar...
Composite Nanocoatings   Push a rod through a catheter tube                         Preliminary data showed equivalency to...
Exclusive Partnership                Medical Devices                                          Wind Turbines               ...
Expansion                Medical Devices                                              Wind Turbines                      C...
Backup
Composite Nanocoatings   Push a rod through a catheter tube                         Show that coating has similar performa...
Composite NanocoatingsAnti-icing coatings on airplane wings &engine inlets                                          $50K f...
Composite NanocoatingsCompetition...or potential partners    * by far the biggest    Seem unaware of price    and ease of ...
Lubricity - medical devices                                                                                               ...
Lubricity - medical devices                                                                                               ...
Lubricity - medical devices                                                                                               ...
Composite Nanocoatings NSF FInal Presentation
Composite Nanocoatings NSF FInal Presentation
Composite Nanocoatings NSF FInal Presentation
Composite Nanocoatings NSF FInal Presentation
Composite Nanocoatings NSF FInal Presentation
Composite Nanocoatings NSF FInal Presentation
Composite Nanocoatings NSF FInal Presentation
Composite Nanocoatings NSF FInal Presentation
Composite Nanocoatings NSF FInal Presentation
Composite Nanocoatings NSF FInal Presentation
Composite Nanocoatings NSF FInal Presentation
Composite Nanocoatings NSF FInal Presentation
Composite Nanocoatings NSF FInal Presentation
Composite Nanocoatings NSF FInal Presentation
Composite Nanocoatings NSF FInal Presentation
Composite Nanocoatings NSF FInal Presentation
Composite Nanocoatings NSF FInal Presentation
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Composite Nanocoatings NSF FInal Presentation

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  • Composite Nanocoatings NSF FInal Presentation

    1. Composite Nanocoatings Eric Loth Principal InvestigatorTeam 21 http://youtu.be/sk45p1mpWe8 http://vimeo.com/6552419 Adam Steele Entrepreneurial Lead Bob Hergenrother I-Corps MentorUltra-low frictionnanocomposite coatings thatare durable and low-cost Joram Slager # of customer meetings Mentor & Coating Expert during I-Corps 106
    2. Composite NanocoatingsExample - anti-wetting nanocomposite coatinghttp://tmblr.co/Z0i3WyB7sDP
    3. Day Month Ye No.Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value?Surmodics Supplying know-how Reduce icing on aircraft CollaborativeWho are our key suppliers? Our Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers?Which Key Resources are we acquiring from partners? Customer Relationships? What bundles of products and services are we offering to each Customer Segment? Which ones have we established?Which Key Activities do partners perform? Revenue streams? Which customer needs are we satisfying? How are they integrated with the rest of our business model? Medical catheter & other pre-license and wind turbines relationship How costly are they? companies usingUVA Patent implementation help Reduce drag in fluid Teflon inner linersFoundation Possible training for lines Providing a simple coating application Ship buildingsUI Office of Tech. and efficient license Reduce insect fouling onManagement airplane wings Aircraft Reduce drag on marine companies What Key Resources do our Value Propositions require? vehicles Through which Channels do our Customer Segments Our Distribution Channels? Customer Relationships? Licensenow? coating How are we reaching them to want to be reached? Coating engineers Revenue Streams? How are our Channels integrated? Reduce ear wax fouling companies and Which ones work best? Which ones are most cost-efficient? on hearing aids How are we integrating them with customer routines? device companies PI with university directly tech transfer depts. Preventing liquid films on heat xfer elements Direct sales: materials Biomed labs at … & equipment SurmodicsMost important current cost is time and salary Materials and coating equipment sales for immediateWhat are the most important costs inherent in our business model? For what value are our customers really willing to pay?Which Key Resources are most expensive? For what do they currently pay?Which Key Activities are most expensive? How are they currently paying? How would they prefer to pay? revenue during customers’ build-test stage How much does each Revenue Stream contribute to overall revenues?R&D to obtain know-how A licensing model based on a combination of IP andLicensing fees from IP consolidation know-how for sustainable revenue This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
    4. Composite Nanocoatings Anti-fouling & anti-icing coatings on off- shore wind turbine blades$300K from AREVA
    5. Composite Nanocoatings Lubricious coatings on medical catheters for easy device deployment
    6. Composite NanocoatingsCustomer Discovery Maturity Rolls Royce :: icing on aircraft inlets 3-4 yrs awayAnti-icing high speed impact AREVA :: icing wind turbine blades Gates :: fluid power lines 4-6 yrs awayLess ΔP high pressure Nitta :: fluid transfer tubes Boeing :: insect fouling 3-5 yrs awayAnti-fouling Navy :: salt water bio-fouling high variability Starkey :: hearing aid wax buildup Lightsail :: preventing liquid films 2-3 yrs awayAnti-wetting longevity SIPS :: moisture on structural panels West Pharm :: lubricious syringes < 1 yr awayLubricity bio-compatibility Surmodics :: lubricious med. devices
    7. Composite Nanocoatings No major fundamentalCustomer Focus breakthroughs needed Maturity Rolls Royce :: icing on aircraft inlets 3-4 yrs awayAnti-icing high speed impact AREVA :: icing wind turbine blades Gates :: fluid power lines 4-6 yrs awayLess ΔP high pressure Nitta :: fluid transfer tubes Boeing :: insect fouling 3-5 yrs awayAnti-fouling Navy :: salt water bio-fouling high variability Starkey :: hearing aid wax buildup Lightsail :: preventing liquid films 2-3 yrs awayAnti-wetting longevity SIPS :: moisture on structural panels West Pharm :: lubricious syringes < 1 yr awayLubricity bio-compatibility Surmodics :: lubricious med. devices
    8. Lubricity - medical devices Day Mont No.Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value?SurmodicsWho are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform? Consolidate the Our Distribution Channels? Customer Relationships? Revenue streams? Added dry lubricity to Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment? Which customer needs are we satisfying? Collaborative Segments expect us to establish and maintain with them? Which ones have we established? How are they integrated with the rest of our business model? Medical catheter Who are our most important customers? university IP and inner lumen of relationship companies How costly are they?UVA Medical Center determine strength catheters for easy device deployment Possible training for Medical stentUVA Patent Solidify know-how coating application companiesFoundation of applying coating Added wet lubricity to outer surface of Guessed at the Laparoscopic catheters for smooth value props device introduction companies What Key Resources do our Value Propositions require? Through which Channels do our Customer Segments Coating engineers Our Distribution Channels? Customer Relationships? Revenue Streams? Improved Conferences and want to be reached? How are we reaching them now? How are our Channels integrated? Satellite expos Which ones work best? hemocompatibility for Which ones are most cost-efficient? How are we integrating them with customer routines? companies PI with university extended duration of tech transfer depts. devices Professional Artistic effects network Simplified university Exterior paint license companiesWhat are the most important costs inherent in our business model? For what value are our customers really willing to pay?Most important current cost is time and salaryWhich Key Resources are most expensive?Which Key Activities are most expensive? A licensing model based on a combination of IP and For what do they currently pay? How are they currently paying? How would they prefer to pay? know-how How much does each Revenue Stream contribute to overall revenues?R&D to obtain know-how Additional materials and coating equipment saleLicensing fees from IP consolidation This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
    9. IP @ U. of Illinois IP @ U. of Virginia IP Composite Nanocoatings ! product product Medical Device Medical Coatings Company CompanyHealth Insurance productCompany Hospital $ services Medical Doctor
    10. Composite Nanocoatings Customer Archetype Acutely aware of cost Ease of fabrication extremely important Want to use a cool tech to differentiate Need a reliable process Sensitive to FDA and regulation Happy with friction performance of PTFE Very focused on their particular device 2 main hubs - Minneapolis and Bay Area
    11. Lubricity - medical devices Day Month Ye No.Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value?Surmodics Supplying know-how A Composite CollaborativeWho are our key suppliers? Our Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers?Which Key Resources are we acquiring from partners? Customer Relationships? What bundles of products and services are we offering to each Customer Segment? Which ones have we established?Which Key Activities do partners perform? Revenue streams? Which customer needs are we satisfying? How are they integrated with the rest of our business model? Medical catheter & other pre-license Nanocoating is a cheaper relationship How costly are they? and easier-to-use companies usingUVA Patent implementation help alternative to Teflon Teflon inner linersFoundation Possible training for catheter liners Providing a simple coating applicationUI Office of Tech. and efficient licenseManagement “Teflon liners are 25% of our cost and are a pain to use” How are AdvancedCath - we reaching them to Technologies What Key Resources do our Value Propositions require? Through which Channels do our Customer Segments Our Distribution Channels? Customer Relationships? Licensenow? coating want to be reached? Coating engineers Revenue Streams? How are our Channels integrated? companies and Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines? device companies PI with university directly tech transfer depts. Direct sales: materials Biomed labs at & equipment SurmodicsMost important current cost is time and salary Materials and coating equipment sales for immediateWhat are the most important costs inherent in our business model? For what value are our customers really willing to pay?Which Key Resources are most expensive? For what do they currently pay?Which Key Activities are most expensive? How are they currently paying? How would they prefer to pay? revenue during customers’ build-test stage How much does each Revenue Stream contribute to overall revenues?R&D to obtain know-how A licensing model based on a combination of IP andLicensing fees from IP consolidation know-how for sustainable revenue This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
    12. Composite Nanocoatings $21.2B Total Market Catheters (Global) $9.6B Market Cardiovascular Catheters (Global) $900M Addressable Market Cardiovascular catheter inner liners
    13. Composite Nanocoatings Push a rod through a catheter tube Preliminary data showed equivalency to Teflon Teflon = $12 vs. Coating $0.10
    14. Exclusive Partnership Medical Devices Wind Turbines Corpus Medical AREVAAdvanced Cath Stryker GE VestasTechnologies Neurovascular $ Surmodics PPG $ $ $ Composite Nanocoatings $ $ Sherwin $ CrowleyHorizon Lines Maritime Matson Navigation Company Marine Vehicles
    15. Expansion Medical Devices Wind Turbines Corpus Medical AREVAAdvanced Cath Stryker GE VestasTechnologies Neurovascular $ Surmodics PPG $ $ $ Composite Nanocoatings $ $ Sherwin Growing Customers $ leverage existing expertise & channels CrowleyHorizon Lines Matson Navigation Maritime attack other markets as technology matures Company focused customer portfolios Marine Vehicles
    16. Backup
    17. Composite Nanocoatings Push a rod through a catheter tube Show that coating has similar performance Show how much cheaper and easier it isDemo
    18. Composite NanocoatingsAnti-icing coatings on airplane wings &engine inlets $50K from Rolls Royce
    19. Composite NanocoatingsCompetition...or potential partners * by far the biggest Seem unaware of price and ease of use issue Etch only and do not sell the liners themselves Need prototype to gauge the potential of partnering
    20. Lubricity - medical devices Day Mont No. Need to focus due ✘ to varying needsWho are our Key Partners? Consolidate univ. IP & What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer Medicalvalue? Who are our most important catheter For whom are we creatingSurmodicsWho are our key suppliers? Our Distribution Channels? Teflon liners are Which one of our customer’s problems are we helping to solve? Collaborative Segments expect us to establish and maintain with them? customers? determine strength -Which Key Resources are we acquiring from partners? Customer Relationships? What bundles of products and services are we offering to each Customer Segment? Which ones have we established?Which Key Activities do partners perform? Revenue streams? Which customer needs are we satisfying? expensive and How are they integrated with the rest of our business model? companies relationship How costly are they? no license deal monopolized. We have aUVA Medical Center possible without better alternative: Endoscopic Possible training for crystal clear IP inexpensive, easier-to- catheterUVA Patent coating application use, same-or-better companiesFoundation Solidify know-how of performance applying coating Pacemaker-lead Endoscopic catheters catheter cause pain for patients companies What Key Resources do our Value Propositions require? and require an extra Through which Channels do our Customer Segments Coating engineers Our Distribution Channels? Customer Relationships? Revenue Streams? doctor to lubricate; we Conferences and want to be reached? How are we reaching them now? How are our Channels integrated? expos Which ones work best? Non-stick can simplify the Which ones are most cost-efficient? How are we integrating them with customer routines? PI with university procedure. cookware companies ✘ tech transfer depts. Professional No license deal possible network without crystal clean IP... Medical stent & Not a value prop Composite Nanocoatings laparoscopic will provide licensable IP device companiesWhat are the most important costs inherent in our business model? For what value are our customers really willing to pay?Most important current cost is time and salaryWhich Key Resources are most expensive?Which Key Activities are most expensive? A licensing model based on a combination of IP and For what do they currently pay? How are they currently paying? How would they prefer to pay? know-how How much does each Revenue Stream contribute to overall revenues?R&D to obtain know-how Additional materials and coating equipment saleLicensing fees from IP consolidation This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
    21. Lubricity - medical devices Day Mont No.Who are our Key Partners? Consolidate univ. IP & What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer Endoscopic For whom are we creating value? ✘SurmodicsWho are our key suppliers? Our Distribution Channels? Teflon liners are Which one of our customer’s problems are we helping to solve? Collaborative Segments expect us to establish and maintain with them? Who are our most important customers? determine strength -Which Key Resources are we acquiring from partners? Customer Relationships? What bundles of products and services are we offering to each Customer Segment? Which ones have we established?Which Key Activities do partners perform? Revenue streams? Which customer needs are we satisfying? expensive and How are they integrated with the rest of our business model? catheter relationship How costly are they? no license deal monopolized. We have a companiesUVA Medical Center possible without better alternative: Possible training for crystal clear IP inexpensive, easier-to- Pacemaker-leadUVA Patent coating application use, same-or-better catheterFoundation Solidify know-how of performance companies applying coating ✘ ✘ Endoscopic catheters cause pain for patients What Key Resources do our Value Propositions require? and require an extra Through which Channels do our Customer Segments Coating engineers Our Distribution Channels? Customer Relationships? Revenue Streams? doctor to lubricate; we Conferences and want to be reached? How are we reaching them now? How are our Channels integrated? Expos Which ones work best? can simplify the Which ones are most cost-efficient? How are we integrating them with customer routines? PI with university procedure. tech transfer depts. Professional network Not channels Not value propsWhat are the most important costs inherent in our business model?Most important current cost is time and salaryWhich Key Resources are most expensive?Which Key Activities are most expensive? ✘ For what value are our customers really willing to pay? A licensing model based on a combination of IP and For what do they currently pay? How are they currently paying? ✘ How would they prefer to pay? know-how How much does each Revenue Stream contribute to overall revenues?R&D to obtain know-how Additional materials and coating equipment saleLicensing fees from IP consolidation This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
    22. Lubricity - medical devices Day Mont No.Surmodics ✘ ✘Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?UVA Medical Center Consolidate univ. IP & What Key Activities do our Value Propositions require? Our Distribution Channels? determine strength - Customer Relationships? Revenue streams? no license deal possible without What value do we deliver to the customer? A Composite Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment? Which customer needs are we satisfying? Nanocoating is a cheaper and easier-to-use alternative to Teflon What type of relationship does each of our Customer Collaborative Segments expect us to establish and maintain with them? Which ones have we established? How are they integrated with the rest of our business model? relationship How costly are they? Medicalvalue? Who are our most important catheter For whom are we creating companies using Teflon inner liners customers? ✘ Possible training for crystal clear IP catheter liners Pacemaker-leadUVA Patent coating application catheterFoundation Build prototype! A Composite Nanocoating companies can make implant leadShould be long- extraction much less Medical implantterm activities dangerous companies What Key Resources do our Value Propositions require? Coating engineers Our Distribution Channels? Customer Relationships? Revenue Streams? Licensenow?Customer Segments Through which Channels do our want to be reached? How are we reaching them to coating companies and How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? device companies How are we integrating them with customer routines? PI with university tech transfer depts. directly Biomed labs at Direct sales: materials Surmodics & equipmentWhat are the most important costs inherent in our business model? For what value are our customers really willing to pay?Most important current cost is time and salaryWhich Key Resources are most expensive?Which Key Activities are most expensive? Materials and coating equipment sales for immediate For what do they currently pay? How are they currently paying? How would they prefer to pay? revenue during build-test stage How much does each Revenue Stream contribute to overall revenues?R&D to obtain know-how A licensing model based on a combination of IP andLicensing fees from IP consolidation know-how for sustainable revenue This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

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