4. Big Ideas
Future partners are current
customers
Value proposition requires
precision
Coin
Out
www.coin-out.com
4
5. The Journey: Customer Discovery
Tracked down 4 free passes to a conference, and
then snuck in a 5th…
Kicked out of ~15 eating establishments…
Crashed 1 dorm party…
Bought and drank beers at 9 different bars (in one
night)…
…all in the name of “customer discovery”
Coin
Out
www.coin-out.com
5
7. The Reward: Customer Archetypes
1
Point of
Sale
Vendors
Ahha!
“Customer…not
just a partner”
Archetype: “New” iOS &
Archetype: “New” iOS &
Android PoS systems
Android PoS systems
Value Prop: Merchants
Value Prop: Merchants
happy; revenue-share
happy; revenue-share
Archetype: High-traffic,
Archetype: High-traffic,
small biz w/ new PoS
small biz w/ new PoS
Value Prop: Loyalty;
Value Prop: Loyalty;
communication channel
communication channel
2 Merchants
3
Archetype: Smart phone
Archetype: Smart phone
user who is paid in cash
user who is paid in cash
Value Prop: Utilize
Value Prop: Utilize
change; eliminate hassle
change; eliminate hassle
End-Users
Start
Coin
Out
Day 1
Day 2
Day 3
www.coin-out.com
Day 4
Day 5
7
9. Archetype: Merchant
“Loyalty programs allow us to connect to customers and increase our
ability to make some serious cash; we’d love another channel” -----Manager at Joe’s
Coin
Out
www.coin-out.com
9
16. Thank You, Lean Launchpad!
For ongoing contact:
Jeff Witten Norman Niemer Lee Cooper
jeff.witten
@gmail.com
Coin
Out
citynorman
@gmail.com
Ivan Miao
lcooper15
ym2459
@gsb.columbia.edu @columbia.edu
www.coin-out.com
Berfu Altintas
ba2417
@columbia.edu
16
23. Market Size
TAM
143.3 Million
Total Users in US
SAM
34.4 Million
Potential Users
Opportunity
1 Million
1 Million
Target Users
Target Users
Coin
Out
www.coin-out.com
Total Smartphone Users
- 60.8% of mobile market
penetration
Mobile usage
- 24% people
active mobile
phones to pay
Possible capture
- User number
for similar
mobile payment
system
23
26. Value Prop Canvas
Gain Creators
Gains
Quick exchange
Loyalty
Fun experience
Recognize value capture that otherwise wouldn’t
have
New access point for rewards/added money
Entertaining and fun way to earn
More efficient POS
More money
Greater traffic
Customer in and out quickly
Cashiers counting fewer coins
Communication to new customer
base
Pain Relievers
Pains
No more loose coins in pockets
Immediate conversion
Digital access/staying on top of
deals
Cashiers spend less on counting
coins
Less need to stock
Get people paying in cash out
quicker
Carrying around coins
Walking/finding the Coinstar machine
Forgetting loyalty card/not getting credit
Coin
Out
Time costs
Costs of stocking registers
Long lines
www.coin-out.com
26
