1. Seaun Eddy  Jackson Foley  Chris ErlendsonTahaBakhtiyarRienziGokea
Team 3
Day 5
Interviews: 89
Survey Monkey: 70

2. Day 1

3. Canvas

4. Schools
Student clubs
Retailers
Tech users
Suppliers:
Students
MongoDB/
Heroku
Marketing
Channels
Canvas
Site
maintenance,
Students buy
security, scaling items at
discount
Customer
acquisition &
Sell used items
retention &
instead of
support
donating or
College
campus,
word of
mouth
Social Media
Customer
Referrals
disposing
Web/Tech
Infrastructure
Efficiency,
safety,
convenience
Marketing
Server maintenance
VC – Labor, marketing, servers, customer
acquisition
Fixed – Tech, infrastructure
Guerilla
Marketing
Mobile &
Web
channels
Google
3-5% fee per transaction
Data sales
Advertisement revenue
Students and
Young adults,
College affiliates
Advertising
companies

5. The Good

Refined customer segments

Adopted “Get Keep Grow” for customer relationships

Confirmed “local” need, “exclusivity” need, “instant Gratification” need

Likely purchases:
 Furniture
 Appliances
 Bikes
 Tickets

People don’t want to rent

Women uncomfortable with Craigslist

People throw away valuables at the end of the year

6. The Bad
 Value Propositions still vague
 Other segments rudimentary at best

7. Day 2

8. • Higher
education
• Student
clubs
• Retailers
• Tech users
Suppliers:
• Students
• MongoDB/
• Heroku
• Marketing
• Channels
Site and server
maintenance,
security
Buyers:
Cheap, at a
discount
Scaling
Marketing
Sellers:
Local platform to
sell +
•
•
•
•
Web/Tech
Infrastructure
Marketing
Server
maintenance
More efficient,
safe, and
convenient than
Craigslist
Have a better
option than
donating or
disposing
Get: Word of mouth,
guerilla marketing,
Social Media
Keep: Customer
support, risk
management,
advertisement
Grow:
New Phase
• Guerilla
Marketing
• Mobile &
Web
channels
• Google
Students who
want to buy
items
Students who
want to sell
items: Students
with extra stuff,
students leaving
campus for
short/long terms
Archetypes:
•
•
•
•
•
•
•
•
• VC – Labor, marketing, servers,
customer acquisition
• Fixed – Tech, infrastructure
• 3-5% fee per transaction
• Data sales
• Advertisement revenue
International &
visiting students+
Dormites +
Freshmen +
Senior +
Young adult 18–35
Income < 100K
People who live off
campus
Advertising
Agencies

9. Customer
Segments: Freshmen,
Seniors, International,
Visiting students
DISCONNECT!
Buying at the beginning
of the year, selling at the
end of the year

10. PANIC
ENSUES!

11. Proposed ways to tap
seasonal market
Pawn Shop
•Risk of investment
capital
•Cost of storage
•Cost of human capital
Buy and Sell to
retailers
(same day)

12. PIVOTS?!?!
 CampusDJs
 CampusBikes
 LiveSign
 CampuShare
 CampusWoks

13. SOLUTION 1: Leverage school storage space to
reduce human capital
OR
SOLUTION 2: Leave the problem hanging,
acknowledging that isn’t our market

14. Day 3

15. • Higher
education
• Student
clubs
• Retailers
• Tech users
Suppliers:
• Students
• MongoDB/
• Heroku
• Marketing
• Channels
Site and server
maintenance,
security
Buyers:
Cheap, at a
discount
Scaling
Marketing
Sellers:
Local platform to
sell +
•
•
•
•
Web/Tech
Infrastructure
Marketing
Server
maintenance
More efficient,
safe, and
convenient than
Craigslist
Have a better
option than
donating or
disposing
Get: Word of mouth,
guerilla marketing,
Social Media
Keep: Customer
support, risk
management,
advertisement
Grow:
New Phase
• Guerilla
Marketing
• Mobile &
Web
channels
• Google
Students who
want to buy
items
Students who
want to sell
items: Students
with extra stuff,
students leaving
campus for
short/long terms
Archetypes:
•
•
•
•
•
•
•
•
• VC – Labor, marketing, servers,
customer acquisition
• Fixed – Tech, infrastructure
• 3-5% fee per transaction
• Data sales
• Advertisement revenue
International &
visiting students+
Dormites +
Freshmen +
Senior +
Young adult 18–35
Income < 100K
People who live off
campus
Advertising
Agencies

16. -Advertisers+
-School administration
staff+
-Student clubs
-Server hosts
-Retailers
-Identifying New York
schools and their student
clubs+
-Recruiting
Ambassadors+
-Building Website and
Mobile Application
-Creating marketing
material
-Campus Ambassadors+
- Tech dev team
-Server space
-Capital for advertising+
International Dormites:
-No transport hassle+
-Comfort of dealing with
university affiliates+
-Instant gratification+
Freshman Dormites:
-Full spectrum of college
requisites+
-Cheap options to settle
quickly on budget+
-Long term solution for
ad hoc needs+
Senior Dormites:
-Instant conversion of
trash to cash+
-No transport hassle+
-No packaging/mailing
hassle+
Get:Flyering+, mailbox
flooding+,social media
advertising, emailing
student clubs+
Keep:Wishlistalerts+,
seasonal alerts+, support
Grow:Cloning on other
campuses+, virality+
International Dormites:
-Frequently relocating
high transactors+
-Higher than avg. budget
-age 17-23, M/F +
Freshman Dormites:
-High need, primary
buyers+
-Parent sponsored+
-Highest LTV+
-age 17-19, M/F+
-Campus Ambassadors+
-Website
-Mobile application
Senior Dormites:
-Possess disposable
belongings Sellers+
-age 21-23, M/F+
-Social Media pages+
all other university
affiliates+
e-commerce coupled
with try before you buy+
-Server costs
-3% charge per transactions conducted via our payment platform
-Advertising costs
-Advertising revenues from ad companies
-Ambassador recruiting and remuneration
-Long term plan to sell consumer behavior data
-Full time employee salaries

17. Get Strategy
Our Marketing Strategy:
Campus
Swaps
-Advertise to U.S. higher
education affiliated individuals
via social media
Flyering
Campus
Ambassadors
Mailbox
Flooding
Student
Clubs
Website
Mobile
-Recruit ambassadors to target
users via indicated methods
Orientation
Canvassing
-Flyer more frequently inside
residence halls of target customers
(freshman due to purchasing
needs and high LTV, seniors due
to selling needs)
Social Media
Pages
Online
Advertising
-Advertise alongside search
results for e-commerce buzzwords
Users
-Build relationships with clubs via
ambassadors, request to reach
their list serves, target
international clubs with freebies
-Promote virality by prompting
users to “like” our social pages
upon completing transactions

18. Proposed Experiments
Get Strategies
•Access newcomers as they
are getting acclimated
•Build Relationships with
clubs
Pass/Fail
• Determine new student
shopping habits
•PASS
• Determine if/how clubs
distribute items
Channels
• PASS
• Orientation canvassing
• School administration
•Flyering/social media
• FAIL
•Askadministrators how
they value our platform

19. Day 4

20. -Advertisers
-School administration
staff
- Facilities+
-Student clubs
-Server hosts
-Retailers
-Identifying New York
schools and their student
clubs
-Recruiting Ambassadors
-Building Website and
Mobile Application
-Creating marketing
material
-Campus Ambassadors
- Tech dev team
-Server space
-Capital for advertising
International Dormites:
-No transport hassle
-Comfort of dealing with
university affiliates
-Instant gratification
Freshman Dormites:
-Full spectrum of college
requisites
-Cheap options to settle
quickly on budget
-Long term solution for
ad hoc needs
Senior Dormites:
-Instant conversion of
trash to cash
-No transport hassle
-No packaging/mailing
hassle
Get:Flyering, mailbox
flooding, social media
advertising, emailing
student clubs
Keep:Wishlist alerts,
seasonal alerts, support
Grow: Cloning on other
campuses, virality
Freshman Dormites:
-High need, primary
buyers
-Parent sponsored
-Highest LTV
-age 17-19, M+F
-Campus Ambassadors
-Website
-Mobile application
Senior Dormites:
-Possess disposable
belongings  Sellers
-age 21-23, M+F
-Social Media pages
-Adminstration+
+ e-commerce coupled
with try before you buy
International Dormites:
-Frequently relocating
high transactors
-Higher than avg. budget
-age 17-23, M+F
+ all other university
affiliates
- Orientation+
-Server costs
-3% charge per transactions conducted via our payment platform (50%)
-Advertising costs
-Advertising revenues from ad companies
-Ambassador recruiting and remuneration
-Long term plan to sell consumer behavior data
-Full time employee salaries

21. Website

22. Testing Layouts

23. Mobile

24. Day 5

25. -Advertisers
-Server hosts
-Student Ambassadors+
-School administration+
-Facilities staff+
-Eco reps+
-Student clubs+
-Orientation Assistants+
-School administration
-Student club
-Identifying New York
schools
-Recruit Ambassadors,
clearly define elaborate+
partnership agreements+
-Build our technology
-Create marketing
material
-Develop proposals for
all Ambassador linked
Partners+
-Alternative monetizing+
-Campus career centers+
-Student Ambassadors
-Tech dev team
-Server space
International Dormites:
-No transport hassle
-Comfort of dealing with
university affiliates
-Instant gratification
Freshman Dormites:
-Full spectrum of college
requisites
-Cheap options to settle
quickly on budget
-Long term solution for
ad hoc needs
Senior Dormites:
-Instant conversion of
trash to cash
-No transport hassle
-No packaging/mailing
hassle
-Capital for advertising
Get:Flyering, mailbox
flooding, social media
advertising, emailing
student clubs
Keep:Wishlist alerts,
seasonal alerts, support
Grow: Cloning on other
campuses, virality
-Student Ambassadors +
-Administration+
-Orientation+
-Eco Reps+
-Student Clubs+
Freshman Dormites:
-High need, primary
buyers
-Parent sponsored
-Highest LTV
-age 17-19, M+F
Senior Dormites:
-Possess disposable
belongings  Sellers
-age 21-23, M+F
-Website
-Mobile application
- e-commerce coupled
with try before you buy
International Dormites:
-Frequently relocating
high transaction volume
-Higher than avg. budget
-age 17-23, M+F
- all other university
affiliates
-Social Media pages
-Server costs
-3% charge per transactions conducted via our payment platform (50%)
-Advertising costs
-Exploring other pricing schemes, including scaling and subscription
-Ambassador recruiting, commission based partnership scheme
-Advertising revenues from ad companies
-Full time employee salaries
-Long term plan to sell consumer behavior data

26. Channels
(20% of revenue per campus)
Campus
Swaps
Flyering
Campus
Ambassadors
Mailbox
Flooding
Support
Orientation
Canvassing
Student Clubs
Server costs: Y1-$200, Y2- $1000
Website
Mobile
Social Media
Pages
Online
Advertising
Marketing costs: Y2-$5,000, Y3- $30,000
Users

27. Revenue model
Advertising
companies
Space
Revenue
Payment
Platform
3% fee on cards transactions
CONFIRMED
Buyers
Payment
Items
Seller

28. Revenue Model
Statistics
Volume
Year
Assumption (% of student pop)
# Schools
NY student population (high ed.)
500,00
0
1
1% NY student pop.
10
2
50
550,00
0
2% NY, 1% top ten, 2% of 30
school
3
500
Average college population
7,500
5% NY, 5% top ten, 1% rest of
schools
4
1000+
# college institutions in U.S
3000
10% NY, 10% top ten, 5% rest of
school
5
Double last year
1500+
Top ten biggest schools aggregate pop.
Total college population
22 mill
Year
1
2
3
4
5
Volume
5000
20,000
75,000
1,000,000
2,000,000
Transaction
$500,000
$2,000,0000
$7,500,000
100,000,000
200,000,000
Revenue
$7,500
$30,000
$115,000
$1,500,000
$3,000,000

29. Profit
Year
1
2
3
4
5
Server
200
1,000
10,000
50,000
150,000
Ambassador
1,500
6,000
22,830
300,000
660,000
Marketing
0
5,000
30,000
200,000
500,000
$0.35
$0.37
* Customer Acq. Costs are 20% of Revenue
Cost/Custome
r
$0.34
$0.35
$0.43
Revenue
7,500
30,000
115,000
1,500,000
3,000,000
Costs
1,700
12,000
63,000
500,000
1,300,000
Profit
5,800
18,000
52,000
1,000,000
1,700,000

30. Landing Page Now Live

31. Where do we go from here
 Green reps or campus facilities:
 They have storage space
 Use platform to facilitate transactions
 Are there similar services ?

32. BOOM
 Visit
Campuswaps.com