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Appendix:  Key  Assump$ons   Growth Blinktraffic E245 final presentation

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Appendix:  Key  Assump$ons   Growth stages Early Mid Late Plateau Market penetration rate 0.0% 3.0% 10.0% 15.0% Churn rate 50% 50% 20% 10% Virality coefficient 0.75 0.60 0.20 0.10 Promotion % increase 10% 3% 2% Population growth Employees per city 5 10 20 30 Rent per city 1,000 2,000 5,000 10,000 Revenues   Costs   Ad revenues start when users per city Monthly salary per employee   $1000   exceed   10,000   Setup costs per city   $100,000   Views per month per active user   67.75   Technology costs per 1000 us Advertising eCPM   1.00   ers   $20   Fixed promotion costs per city   $10,000   Premium revenues start when users pe Annual promotion costs per a r city exceed   200,000   ctive user   $1   Premium percentage of regular users   17%   Tax rate   25%   Premium pevenue per user per month   1.00  

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