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Customer Archetype Leadership Instructor Student 21st Century Frogman Lessons Learned H4D Stanford 2017

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Customer
Archetype Leadership Instructor Student Medical N6 KM HP
Position CDRE / XO
OPS / CMC
First phase
BUD/S
BUD/S
Candidate
Corpsman,
MD
Comms, IT Knowledge
Management
Contracted
Company
Age - M/F
Rank
36-50 Male
CAPT / CDR /
Master Chief
25-35, Male,
Petty Officer,
Chief
18-30 Male
Seaman,
Petty Officer
25-40 M/F
HM1, HM2,
LT-CDR
20-40 M/F
Petty Officer,
Chief, CIV
25-50 M/F
Contracted
Civilian
30-50 M/F
Civilian
Motivation Safely &
efficiently
produce elite
Navy SEALs
Hold standard
high, safe
training,
supervise
evolutions
Finish BUD/S,
serve country,
be a part of an
elite team
Treat injuries
effectively,
ensure safety
Avoid IT
violations,
keep comms
working
Serve country,
steady 9-5
job, keep boss
happy
Manage
NSWCEN
data, get next
contract
Pains Stagnant Data
High Attrition
Oversight
Inputting data,
unreliable
software
Instructors,
cold water,
sand, injuries
Redundant
data entry,
unreliability
IT violations,
restrictive IT
security
Tasks that are
outside their
scope of work
Competitors,
contracting,
restrictive IT
Gains User friendly
dashboard
User friendly,
automatic
updates
Injury
prevention
Reduced data
entry, less
hurt students
New tech that
is allowed
3
4

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