An overview and how to on Twitter. Created in 2014. Includes lists, replies, mentions, tips and tricks, statistics, best time to tweet and more.

1. Week #4: Twitter
~ Tweet that Passion
with Shannon Bowen-Kelsick
www.sbkelsick.com
@sbkelsick

2. Twitter Statistics and Users
• Twitter's fastest growing demographic is 55 to 64 year-olds
(1)
@sbkelsick

3. Twitter Handle & Profile
@sbkelsick

4. Composition of a Tweet
• 140 Chars
• Hashtags
• Links
• Pictures
• Replies
• Mentions
• Retweets
@sbkelsick

5. 140 Chars
• Tweets with less than 100 characters get
17 percent more engagement (1) *
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6. #hashtags
• Tweets with hashtags get two times more engagement (1)
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7. #hashtag examples
@sbkelsick
• Used at events, example #smbyyc
• Used around topics, example #yyccc
• Used for topics of interest #design
• Can be combined #yyc #design

8. Links
• Tweets that include links are 86 percent more likely to be
retweeted (1)
• Bitly- Helps you track how many people click through on
links
@sbkelsick

9. Pictures
• Tweets with image links get 2 times the engagement rate
of those without (1)
• Photo Tools/Apps
– InstaCollage App
– PixlrExpress+
@sbkelsick

10. Replies
• When to reply
– Thanking users for Retweeting
– Answering questions
– Building relationships
– Getting noticed
• Using the “ . “ in replies
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11. Mentions
• To converse with someone, ensuring they see the Tweet
• Supporting others, sharing their work
• Network building
• Asking questions
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12. Retweets
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13. Examples of Good Tweets
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14. Examples of Bad Tweets
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15. When to Tweet
• The most Twitter users are using the tool at noon and
@sbkelsick
6pm
• Tweeting for clickthroughs
• For the 8am to 9am workday start
• Between 1pm and 3pm
• And directly after dinnertime (6 to 7pm) (for
clickthroughs)
• Tweeting for Retweets:
• Just before 6pm

16. Search Twitter
• Gary Vaynerchuk on Twitter Search: http://www.inc.com/gary-vaynerchuk-allison-fass/
@sbkelsick
inc-live-incredible-power-of-twitter-search.html
• Twitter Advanced Search:
https://twitter.com/search-advanced

17. Lists & Members
@sbkelsick
• Go to www.twitter.com/sbkelsick for demo

18. When You Make a Mistake
@sbkelsick

19. Tools to Make Tweeting Easier
@sbkelsick

20. Tweet On.
with Shannon Bowen-Kelsick
www.sbkelsick.com
@sbkelsick

21. references
• (1) - Article from http://www.huffingtonpost.com/belle-beth-cooper/
10-surprising-new-twitter_b_4387476.html
• Twitter Users and Penetration in Canada
http://www.itbusiness.ca/news/canada-becoming-one-of-worlds-
top-twitter-strongholds-emarketer-finds/49190
• @TheThryll tweet: http://funnytweeter.com/
• http://blog.bufferapp.com/the-4-most-accurate-ways-to-find-your-
best-time-to-tweet (Twitter graphs and charts)
@sbkelsick