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Gray Routes Company Credentials - 2016


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Gray Routes designs and deploys novel GPS-based mobile app solutions with cloud-hosted Analytics server that automates critical supply chain logistics & distribution processes intelligently, bringing Sales, Delivery & Retail iQ at the fingertips of its clients such as Proctor & Gamble, GSK, Nivea, Pace Logistics, Vinay Switches, ADF FOODS, RROPL and several hundred retailers, courier and transport associations among others.

Founded by IIT KGP-IIM Ahmedabad alumni and ex-IIT Bombay Ed-Tech startup leader with experience in Fortune 500 firms such as HUL, Nvidia and Google, Gray Routes is angel-funded by leading angel-investors from The Carlyle Group, Qualcomm and Intel.

With wide acceptance across industries and rapid traction of its innovative patent-pending and branded solutions, built on a heavy R&D budget, and the power of crowd-sourced knowledge-base on geo-locations, road quality, retail pricing trends and traffic data, Gray Routes is well-positioned to become a world-wide leader in Delivery Force Automation, and a true champion of Intelligent automation in Sales CRM, GPS-tracking and Mobile POS sectors.

Our products include:
GrayFOS Sales iQ at Your Fingertips:
GrayDrop Delivery iQ at Your Fingertips:
GoStocky Retail iQ at Your Fingertips:

Follow our progress by Liking our Facebook page and support our efforts at: - Official homepage of Gray Routes Technology Pvt. Ltd. - Home of GrayDrop Delivery Force Mapping & Automation - Home of GrayFOS Sales Force Mapping & Automation - Home of GoStocky Retail ERP

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Gray Routes Company Credentials - 2016

  1. 1. Gray Routes – Company Profile 2016 Distribution iQ at your Fingertips GRAY ROUTES
  2. 2. GRAY ROUTES GRAY ROUTES Company: Gray Routes Technology Pvt. Ltd. Promoters: Soubhagya Sahoo (IIT-IIM MBA, B.Tech., Ex-HUL Sales CoE) Sapna Patel (MA, VP-IIT B startup, Ex-Google Sales, TFI) Sector / Industry focus: Data Analytics/IT-SaaS for FMCG, Logistics, Pharma, Retail, Hyperlocal and related sectors Web: Mobile: +91 22 2852 3871 Email: gray-routes-innov- ative-distribution GrayRoutes GrayRoutesLtd Gray Routes+ Gray Routes Mumbai Head Office: 4A9, Gundecha Enclave Khairani Road, Saki Naka, Andheri (E), Mumbai – 400072 GRAY ROUTES Introduction GRAY ROUTES
  3. 3. GRAY ROUTES GRAY ROUTES Incorporated: April 2013 Regd. Office: Saki Naka, Andheri (E), Mumbai – 400072 Employee Strength: 22 Corporate Structure: Private Limited by Shares (previously LLP) Jurisdiction: Mumbai Recognition: Top 4 Tech Enterprises in India voted by RAE, Govn. Of UK Funding status: Angel-funded by investors from Silicon Valley, PE/VC Overview • To organize the last mile of goods distribution using real-time data Mission • Machine-intelligence based planning and total automation for all field resources to digitize and unravel the Market on your fingertips Vision • Customer-centricity, Integrity, Simplicity for end-user, Magical Innovation, Speed of light execution, Possibilities, Insightful Values
  4. 4. GRAY ROUTES GRAY ROUTES Adminfunctionality No mobile apps Complex UI Low-user utility Some user feedback Highest Highest on Innovation IPR for novel planning methods & systems Geo-analytics & Demographics Visual-analytics Photo processing GPS Tracking Custom (non-IPR) implementations Service-model based pricing or fixed fee Industry Mapping Gray Routes Field User Friendliness Custom implementations by IT services Text-based Eg. NewsPage – Old maturity EU based mapping portal with initial Apps – Since 25 years Domestic SFA firms with text-interfaces Legacy implementation GrayFOST M Silicon Valley based mapping portal ( extension) – Medium maturity Merchandizing / Visibility Tracking apps – Low maturity © 2016, Gray Routes, Confidential Domestic Map-based tracking platforms – Low maturity GrayDropTM
  5. 5. GRAY ROUTES GRAY ROUTES Disruptive Innovation with Geo-Analytics OUR PRODUCTS OUR USP GrayFOSTM: World’s first unified Sales Force Mapping & Automation solution GrayDROPTM: World’s first unified Delivery Force Mapping & Automation solution Web & Android/iOS Mobile app + Analytics for Fortune500 & SME firms, transporters & fleet-owners Web & Android/iOS Mobile app + Analytics for Fortune500 & SME firms First-Mover in Intelligent GPS-led FIELD FORCE AUTOMATION Our SaaS innovation enables better city traffic and labor management, Rural servicing, a carbon-free sustainable environment and affordable product distribution for all Others obscure data, we give you plain insights ! BIG DATA powered complex computations on all platforms, that everyone simply gets VISUAL analytics rules ! Others just develop, we invent ! WHAT PROBLEMS PEOPLE SUFFER, WE simply SOLVE ! Patent IPR for the world to see & trust
  6. 6. GRAY ROUTES GRAY ROUTES Gray Routes – Product Vision OUR OTHER PRODUCTS: GoSTOCKYTM: Smartphone- based unified Retail ERP, POS Billing & CRM Analytics solution Android app for retailer/stockist + Predictive Retail Analytics for Fortune500 and SME firms To make Mobile Vision & Search affordable and integral to most stable and largest physical retail channel Over 400 times bigger than e-Commerce ! Visual Analytics Big data based predictive analysis presented visually on a device such that Everyone simply gets it ! Platform Leadership in intelligent distribution infra-sharing space, enabling Rural servicing, Mobile payments, Better livelihoods & Risk-free yet affordable Product distribution for new products
  7. 7. GRAY ROUTES GRAY ROUTES OUR SERVICES: OUR USP:  In-depth understanding of complex distribution systems & RTM challenges in emerging markets  Thought Leadership and acute analytical strength of team members from IITs and IIMs Disruptive Innovation in Route-to-Market • Next-generation Big-data powered store assortment recommendations, routing, visibility analytics for FORTUNE 500 & SME clients • Custom Analytics reports and data visualization framework Analytics & SW Advisory: Consulting services on Analytics dashboard design, Mobility Reporting • Network Quality analytics and dynamic sync and activity alerts • Technology Partnership with MobiKwik & mVaayoo for data management Data Connectivity: Connectivity support for Gray Routes’ products with network strength mapping- based alerts and data/message management • Exclusive partnership with Mumbai Dabbawalas and others for express delivery, marketing and training services under GRIDERTM brand • Exclusive partnership with Market Majors Distribution and others for O2O commerce fulfillment Hyperlocal Services: Direct to consumer delivery and marketing through extensive partner network
  8. 8. GRAY ROUTES GRAY ROUTES Our Clientele We also serve over 280+ retailers, restaurants like Subway, Monginis, Food- aggregators like Faasos, Hola Chef, gift shops, pharma distributors, transporters including Sundargarh Truck Owner’s Association members through partners 270+ Customer s 1000 Days tracked 6 Million Transactions 60 Million Kms tracked 360 Cr Gross Merchandize Value enabled 12+ States 3 Countries Key Customers
  9. 9. GRAY ROUTES GRAY ROUTES Our Investors  Marquee angel-investors from The Carlyle Group (Private Equity) & Amicus Capital (VC)  Current Investors include key industry experts from computer hardware and software sectors  Advisors include key industry experts from management consulting – Jeyadev Parthasarathy (Korn Ferry)  Advisors include senior leaders and Board members in other SW MNCs – Sridhar Manthani (Ex-Nvidia director) Investors belong to Tech Partners
  10. 10. GRAY ROUTES GRAY ROUTES Who we are Soubhagya Sahoo, CEO and Co-Founder • Won India her first GOLD medal at 18 yrs, in International Chemistry Olympiad (IChO 2001) • Topped IIT KGP to join NVIDIA, where he designed Display chips for Tesla/Tegra GPUs, leading international teams in USA, Taiwan on world-class hardware design and verification efforts • Among top 2 in IIM A entering batch (2008) – finalist in Aditya Birla/OP Jindal scholarships • Led Unify-ERP and Shakti Mobility projects as National Project Manager for Unilever India • Leads overall company vision, technology, product strategy, finance, consulting and marketing Sapna Patel, Co-Founder • Resourceful startup leader with multi-industry experience across education, online sales & marketing, non-profit sector, retail and finance • As VP, Strategic Alliances for IIT Powai-based Education startup Inopen Technologies, she allied with top Google Execs to host India’s first Google EdTech-Google App for Education Conference • Starting her career in Sales services with Google, she also advised global organizations such as Teach for India, Teach First UK on their Digital Strategy and Fellowship Programs • Leads services strategy, and operations including legal, business development, alliances and human resources for Gray Routes Gray Routes was seeded in 2012 out of the felt pain point of poor UI and disregard of end-user convenience on GPS-enabled consumer products, leading to minimal industry adoption despite huge potential as a productivity solution. Our experience leading disruptive sales, engineering innovation and training projects at HUL, NVIDIA, Google, and TFI led to incorporation of Gray Routes in April 2013, with a clear enterprise mobility and distribution solutions focus.
  11. 11. GRAY ROUTES GRAY ROUTES Our Team Gray Routes has disrupted the traditional workplace with an innovative concept called Lazy Mondays, built around a spirit of comradeship and leadership in competitive team games. Behavioral skills sessions, True focus on Learning & Development and a continuous sense of engagement at the workplace is one of the secrets behind our high-energy workplace and high-quality output. Headcount including Partner Network: 450+ across 3 cities 2016 Team Strength: 22 Colleges: IIT-KGP, IIT-R, DAICT, NIT, VIT, IIM A, I & Shillong Work-ex: Google, HUL, Future, TFI, Nvidia, Randstad
  12. 12. GRAY ROUTES GRAY ROUTES In the Media POSTS Exclusive: Gray Routes raises second round of angel funding - TechCircle A life-saver for Transporters, Truckers & Fleet-owners world-wide - Linkedin Why e-Commerce is like delivering an infant ! - Linkedin Nielsen suggests R&D reason behind CPG launch failures. Here is the real reason - Linkedin Looking beyond Automating just the Sales Force - Linkedin In the Zone – Official Blog Lever-age in Rural Distribution – Official Blog
  13. 13. GRAY ROUTES GRAY ROUTES Why clients want us?  Expertise of creating and rolling out India’s largest Mobility Project spanning across over 55000 users in 400 towns and most number of Distributor-ERP projects  Architected all-India retail customer segmentation and next-gen iQ projects for HUL  Consumer insights and deep understanding of end user adoption integrated into the products  We use the best engineering and data analysis talent to create cutting edge solutions using geo-location and image recognition  Client can bring down number of external stakeholders in a complex project rollout to just one – simplification !  Project risk is controlled through successful pilot prework at client site and post deployment support solutions
  14. 14. GRAY ROUTES GRAY ROUTES  Industry-leading in-depth understanding of RTM implementation challenges  Innovative, First-to-Market with novel Mobile-based solutions  Highly Experienced team with track record of several successes !  Successful global deployments with marquee FORTUNE 500 client base  Fast-paced International Traction - Built in India for the Global markets  World-class IPR based on leveraging latest mobile APIs and sensor data  Best-in-class digitized planning and implementation support framework  High-growth and immediate returns from enterprise mobility & analytics Why should you partner with us?
  15. 15. Thank You GRAY ROUTES Sales Queries ?