How to Write Business Plan and Pitch Investors <ul><li>Steve Bell - Trilogy Ventures China </li></ul><ul><li>http://www.tr...
Portfolio Trilogy VC ZoZou.cc
Raising early stage capital in 2000 <ul><li>EASY </li></ul>
Raising early stage capital 2011is hard <ul><li>“ Call me when you get bigger” </li></ul><ul><li>“ Let’s talk again when y...
Develop the plan <ul><li>Problem?  What is it? </li></ul><ul><li>Solution?  Show it </li></ul><ul><li>Market?  How is it b...
what is better..... Raise < 1,000,000 ? Or Raise > 1,000,000 ?
Low capital Forces Focus Forces Focus
2000’s capital INTENSE models are DEAD
<ul><li>Only external proof matters </li></ul><ul><li>need 10,000,000 something (RMB, users) </li></ul><ul><li>show the bu...
<ul><li>10 -> 1000 ->1000000 </li></ul>EXTERNAL PROOF
Don't invest here Date: FEBRUARY 16, 2011 1:39:34 PM GMT+08:00 To: Stephen Bell <steve@trilogyvc.com> Subject: Re: Throw O...
Droidhen <ul><li>3 students </li></ul><ul><li>profit after 30 days, release new Android game every 4 days.  </li></ul><ul>...
Lezi.com <ul><li>ZJU student team - 3rd startup </li></ul><ul><li>About 1,000,000 rmb investment </li></ul><ul><li>Profita...
Jiathis <ul><li>Social sharing </li></ul><ul><li>9 months old  </li></ul><ul><li>1/2 china Internet population reached </l...
Only External Results Matter
Sure I have results - but I want to GET FUNDED!
How to Pitch <ul><li>Be Simple </li></ul><ul><li>10 Slide Deck </li></ul><ul><li>No more than 20 words per slide </li></ul>
10 Slide Deck
10 Slides <ul><li>Title:  Investor Presentation - Company Name, contact info </li></ul><ul><li>Vision </li></ul><ul><li>Pr...
10 Slide Deck <ul><ul><li>About EXTERNAL RESULTS </li></ul></ul><ul><ul><li>SIMPLE SIMPLE SIMPLE </li></ul></ul><ul><ul><l...
Slide 1 - Name <ul><ul><li>Company Name </li></ul></ul><ul><ul><li>Founders contact info </li></ul></ul><ul><ul><li>Title ...
Slide 2 - VISION <ul><ul><li>I see a world where _______ </li></ul></ul><ul><ul><li>BIG Vision </li></ul></ul><ul><ul><li>...
Slide 3 - Problem <ul><li>What is Problem you solve?  Who do you solve it for? </li></ul>
Slide 4 - Solution <ul><li>Show it – (one slide) </li></ul><ul><li>One thing </li></ul><ul><li>Simple </li></ul>
<ul><li>Graph showing EXTERNAL METRIC growing exponentially </li></ul><ul><li>SHOW CYCLES – fast iterations </li></ul><ul>...
<ul><li>Who SPECIFICALLY are your customers – describe them intimately and tightly </li></ul><ul><li>How big now? </li></u...
<ul><li>Can this team make a huge company? </li></ul><ul><ul><li>Full Team </li></ul></ul><ul><ul><li>Relevant Experience ...
<ul><li>How do you get customers </li></ul><ul><li>NO Marketing Spend!!!! </li></ul>Slide 8 – Grow Plan
<ul><li>How Much for XX Months </li></ul><ul><li>Show what RMB does </li></ul><ul><ul><li>How many new customers? Etc. </l...
If you wanna do MORE, you gotta do LESS
Who to Pitch <ul><li>Size - Less than two million RMB </li></ul><ul><ul><ul><ul><li>Angels </li></ul></ul></ul></ul><ul><u...
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Angelvest 4 mar2011

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Angelvest 4 mar2011

  1. 1. How to Write Business Plan and Pitch Investors <ul><li>Steve Bell - Trilogy Ventures China </li></ul><ul><li>http://www.trilogyvc.com </li></ul><ul><li>http://stevebell.renren.com </li></ul><ul><ul><li>RenRen: 史蒂夫 steve bell </li></ul></ul>
  2. 2. Portfolio Trilogy VC ZoZou.cc
  3. 3. Raising early stage capital in 2000 <ul><li>EASY </li></ul>
  4. 4. Raising early stage capital 2011is hard <ul><li>“ Call me when you get bigger” </li></ul><ul><li>“ Let’s talk again when you have proven your business model” </li></ul><ul><li>“ We can met after you prove how it scales” </li></ul>
  5. 5. Develop the plan <ul><li>Problem? What is it? </li></ul><ul><li>Solution? Show it </li></ul><ul><li>Market? How is it big? </li></ul><ul><li>Vision? What are you building? </li></ul><ul><li>Business Model - How does it make money </li></ul><ul><li>Milestones - Get to profit or more investment </li></ul>
  6. 6. what is better..... Raise < 1,000,000 ? Or Raise > 1,000,000 ?
  7. 7. Low capital Forces Focus Forces Focus
  8. 8. 2000’s capital INTENSE models are DEAD
  9. 9. <ul><li>Only external proof matters </li></ul><ul><li>need 10,000,000 something (RMB, users) </li></ul><ul><li>show the business can be HUGE </li></ul><ul><li>before running out of money </li></ul><ul><li>“ many tries” do do do do.... </li></ul>
  10. 10. <ul><li>10 -> 1000 ->1000000 </li></ul>EXTERNAL PROOF
  11. 11. Don't invest here Date: FEBRUARY 16, 2011 1:39:34 PM GMT+08:00 To: Stephen Bell <steve@trilogyvc.com> Subject: Re: Throw Out Your Business Cards, xxxxx iPhone App Is Now Live sure, but for 10x less we dont need investment, we can invest ourself And we can forget about a nice office, hiring 2nd group Eng people, all the symbian version, all the marketing, all the IP, legal and so on..
  12. 12. Droidhen <ul><li>3 students </li></ul><ul><li>profit after 30 days, release new Android game every 4 days. </li></ul><ul><li>In 6 months - 13,000,000 downloads, + 500,000 rmb / mo revenue, fast growing </li></ul>
  13. 13. Lezi.com <ul><li>ZJU student team - 3rd startup </li></ul><ul><li>About 1,000,000 rmb investment </li></ul><ul><li>Profitable under 6 months </li></ul><ul><li>2 years later.... 5,000,000 per month rev. , global, 250 people, Growing.... </li></ul>
  14. 14. Jiathis <ul><li>Social sharing </li></ul><ul><li>9 months old </li></ul><ul><li>1/2 china Internet population reached </li></ul><ul><li>80,000 websites use </li></ul><ul><li>500,000 unique IP per day share </li></ul>
  15. 15. Only External Results Matter
  16. 16. Sure I have results - but I want to GET FUNDED!
  17. 17. How to Pitch <ul><li>Be Simple </li></ul><ul><li>10 Slide Deck </li></ul><ul><li>No more than 20 words per slide </li></ul>
  18. 18. 10 Slide Deck
  19. 19. 10 Slides <ul><li>Title: Investor Presentation - Company Name, contact info </li></ul><ul><li>Vision </li></ul><ul><li>Problem - Clear statement </li></ul><ul><li>Solution - “Wow Cool” </li></ul><ul><li>Market Size - How Big </li></ul><ul><li>Team </li></ul><ul><li>Progress to date </li></ul><ul><li>Grow Plan </li></ul><ul><li>Raising XXXX RMB to do ________ </li></ul>
  20. 20. 10 Slide Deck <ul><ul><li>About EXTERNAL RESULTS </li></ul></ul><ul><ul><li>SIMPLE SIMPLE SIMPLE </li></ul></ul><ul><ul><li>FEW WORDS – Simple. </li></ul></ul><ul><ul><li>80% of Slides EXTERNAL RESULT </li></ul></ul>
  21. 21. Slide 1 - Name <ul><ul><li>Company Name </li></ul></ul><ul><ul><li>Founders contact info </li></ul></ul><ul><ul><li>Title – Investor Presentation </li></ul></ul>
  22. 22. Slide 2 - VISION <ul><ul><li>I see a world where _______ </li></ul></ul><ul><ul><li>BIG Vision </li></ul></ul><ul><ul><li>Investor -> WOW </li></ul></ul><ul><ul><li>Change the World </li></ul></ul>
  23. 23. Slide 3 - Problem <ul><li>What is Problem you solve? Who do you solve it for? </li></ul>
  24. 24. Slide 4 - Solution <ul><li>Show it – (one slide) </li></ul><ul><li>One thing </li></ul><ul><li>Simple </li></ul>
  25. 25. <ul><li>Graph showing EXTERNAL METRIC growing exponentially </li></ul><ul><li>SHOW CYCLES – fast iterations </li></ul><ul><li>Real Customers using product </li></ul>Slide 5 – Progress to Date
  26. 26. <ul><li>Who SPECIFICALLY are your customers – describe them intimately and tightly </li></ul><ul><li>How big now? </li></ul><ul><li>How does it get bigger </li></ul>Slide 6 – Market Opp
  27. 27. <ul><li>Can this team make a huge company? </li></ul><ul><ul><li>Full Team </li></ul></ul><ul><ul><li>Relevant Experience </li></ul></ul><ul><ul><li>Results to prove it </li></ul></ul>Slide 7 – Team
  28. 28. <ul><li>How do you get customers </li></ul><ul><li>NO Marketing Spend!!!! </li></ul>Slide 8 – Grow Plan
  29. 29. <ul><li>How Much for XX Months </li></ul><ul><li>Show what RMB does </li></ul><ul><ul><li>How many new customers? Etc. </li></ul></ul><ul><ul><li>External METRICS </li></ul></ul>Slide 9 – Raising RMB
  30. 30. If you wanna do MORE, you gotta do LESS
  31. 31. Who to Pitch <ul><li>Size - Less than two million RMB </li></ul><ul><ul><ul><ul><li>Angels </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Seed Stage Fund </li></ul></ul></ul></ul><ul><ul><li>More than five million RMB </li></ul></ul><ul><ul><ul><ul><li>early stage VC </li></ul></ul></ul></ul><ul><li>Sector - Lot’s of public info on who is investing in what sectors etc.. </li></ul>

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