Jason Clarke on Innovation - BiZFiT Keynote 25 May 2011

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Jason, who is well known to ABC listeners through his regular interviews with James Lush, presented “the future belongs to those who see it first”, at a Small Business Development Corporation BiZFiT breakfast on Wednesday 25 May 2011.

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Jason Clarke on Innovation - BiZFiT Keynote 25 May 2011

  1. 1.
  2. 2. the future belongs to those who see it first<br />
  3. 3. Stuffed Rabbit<br />1234567<br />
  4. 4. 7<br />6<br />5<br />4<br />3<br />3<br />2<br />1<br />Stuffed Rabbit<br />
  5. 5. 7<br />6<br />5<br />4<br />3<br />2<br />1<br />Stuffed Rabbit<br />
  6. 6. Starbucks<br />Subway<br />Boost<br />Tesco<br />Nokia<br />Apple<br />Big Arnie*<br />Old competitors dry up<br />New rivals get missed<br />The better way exists<br />(who will own it?)<br />Coffee<br />Fast food<br />Fruit juice<br />Petrol<br />Mobiles<br />Computing<br />Stuffed Company<br />
  7. 7. opportunity<br />
  8. 8. ?<br />Old opportunities dry up<br />New opportunities get missed<br />suck harder!<br />
  9. 9. think bigger!<br />
  10. 10. to provide better service<br />to take a leadership role<br />better performance <br />better processes<br />better products<br />new markets<br />step change <br />to reduce costs<br />to solve problems<br />a competitive edge<br />to do more with less<br />better investor relations<br />future-proof their business<br />staff engagement & morale<br />improve customer experience<br />
  11. 11. people want to<br />work in<br />buy from<br />invest in<br />contributeto<br />engage with<br />believe in<br />organisations that innovate<br />
  12. 12. CUT THE CAKE FOUR TIMES: HOW MANY PIECES WOULD YOU GET?<br />
  13. 13.
  14. 14. CUT THE CAKE FOUR TIMES: HOW MANY PIECES CAN YOU GET?<br />
  15. 15. 0 or 1?<br />5?<br />8?<br />9?<br />2?<br />3?<br />12?<br />11?<br />4?<br />8?<br />
  16. 16. If you’re not<br />ANNOYED<br />you’re just not<br />“Necessity may be the mother of invention, but irritation is the father”<br />PAYING<br />ATTENTION<br />
  17. 17. “we’re looking for things that don’t work well… we look at everyday products that frustrate us then develop better solutions”<br />Sir James Dyson, <br />inventor, CEO Dyson<br />
  18. 18. Combine<br />What else would you need at the same time?<br />Can we crossbreed it<br />with other ideas?<br />Mutate, mix, blend, fuse, add, integrate<br />
  19. 19. Repurpose?<br />Forget what it was for, <br />what could it do?<br />Blutac, Playdoh<br />Listerine, Viagra...<br />What else could you <br />do with it?<br />
  20. 20. Substitute<br />What could you use instead of it?<br />What else would work better?<br />
  21. 21. Can we pinch from another idea?<br />What else is like this?<br />Ford & McD<br />Adopt?<br />
  22. 22. What would it be like if it was huge?<br />What if we just enlarged one bit?<br />Magnify?<br />
  23. 23. Simplify?<br />How many steps between ‘NEED’ and ‘GOT’?<br />Have we made it too damn hard?<br />Can we strip it down to a cleaner idea?<br />
  24. 24. Modernise?<br />Update the technology?<br />Any old assumptions we could lose?<br />
  25. 25. Reposition?<br />Would it be fantastic somewhere else?<br />Can it be part of another thing?<br />
  26. 26. Rearrange?<br />How many ways could we reconfigure it?<br />What isn’t doing it’s best where it is?<br />
  27. 27. Minify?<br />What if it was tiny?<br />Could we shrink one bit?<br />
  28. 28. Reverse?<br />Try it backwards?<br />Inside out, upside down?<br />What if we did the <br />exact opposite?<br />Would it be better if it <br />was a whole lot worse?<br />Zig when they zag<br />
  29. 29. Eliminate?<br />no picture<br />What’s weighing this idea down?<br />What would we do without it?<br />
  30. 30. substitute?<br />combine?<br />magnify?<br />minify?<br />modernise?<br />reverse?<br />reposition?<br />eliminate?<br />repurpose?<br />rearrange?<br />
  31. 31. japanese game show<br />craziness<br />normality<br />time<br />
  32. 32. INTERESTING!<br />craziness<br />been done<br />what are you, NUTS?<br />time<br />
  33. 33. I<br />A<br />D<br />E<br />old<br />new<br />way<br />way<br />imagine<br />develop<br />evaluate<br />act<br />
  34. 34. Why not?What if? How about?<br />So what’s something no-one’s thought of?<br />Let’s try something different!<br />What’s the next generation of this gonna be?<br />What’s the 500 year plan?<br />I<br />magine<br />
  35. 35. Ok, what would that look like?<br />Suppose it did work, how would it work?<br />Let’s find a way!<br />We could we actually do that?<br />So let’s describe it working from go to whoa...<br />What are the limitations?<br />I<br />D<br />evelop<br />
  36. 36. Prove it!<br />How do you know that?<br />Is this the best bang for the buck?<br />Where’s the market?What’s the risk?<br />Where are the numbers? What are the options?<br />D<br />E<br />I<br />valuate<br />
  37. 37. Just Do It!<br />Lead, follow or get out of my way.<br />Why are we still talking about this?<br />Are we there yet?<br />A<br />D<br />E<br />I<br />ct<br />
  38. 38. I<br />“Why not..?”<br />D<br />innovation<br />cycle<br />“We can make that work”<br />A<br />“Let’s Rock!”<br />E<br />“Prove it!”<br />
  39. 39. I<br />“Why not..?”<br />D<br />PRICE<br />PRODUCT<br />POSITION<br />PROCESS<br />PROBLEM<br />PEOPLE<br />PURPOSE<br />“We can make that work”<br />A<br />“Let’s Rock!”<br />E<br />“Prove it!”<br />
  40. 40. Imagine<br />Fiona Woods?<br />Martin Luther King?<br />John Lennon?<br />Thomas Alva Edison?<br />Buddha?<br />Gandhi?<br />Nicola Tesla?<br />Leonardo Da Vinci?<br />artist<br />poet<br />philosopher<br />visionary<br />dreamer<br />nutter<br />dissenter<br />
  41. 41. Condeleeza Rice?<br />Frank Lloyd Wright?<br />Develop<br />Thomas Jefferson?<br />Elenor Roosevelt?<br />Wylie Coyote?<br />Thomas Alva Edison?<br />Steve Jobs?<br />Giovanni Bernini?<br />Leonardo Da Vinci?<br />Elizabeth I?<br />Coco Chanel?<br />Maria Montessori?<br />mason<br />architect<br />designer<br />engineer<br />lawyer<br />planner<br />editor<br />author<br />
  42. 42. Florence Nightingale?<br />Evaluate<br />Otto von Clauswitz?<br />Judge Judy?<br />Anna Wintour?<br />Donald Trump?<br />Solomon?<br />Jack Welch?<br />Gordon Ramsey?<br />Winston Churchill?<br />Sun Tzu?<br />broker<br />air traffic controller<br />judge<br />coaches<br />diagnostician<br />strategist<br />general<br />analyst<br />
  43. 43. Fred Hollows?<br />Oscar Pistorius?<br />Act<br />Indiana Jones?<br />Edmund Hillary?<br />Joan of Arc?<br />Xena?<br />Neil Armstrong?<br />Napoleon Bonaparte?<br />Rambo?<br />Evil Knievel?<br />Lance Armstrong?<br />Alexander the Great?<br />Mohammad Ali?<br />Richard Branson?<br />Nike?<br />Stormin’ Norman?<br />warrior<br />athlete<br />officer<br />performer<br />astronaut<br />acrobat<br /> test pilot<br />surgeon<br />
  44. 44. I<br />“Why not..?”<br />D<br />ON<br />“We can make that work”<br />A<br />“Let’s Rock!”<br />OFF<br />E<br />“Prove it!”<br />
  45. 45. Why not?<br />What if? How about?<br />What’s the <br />500 year plan?<br />Find a way!<br />How could we do that?<br />What are the limitations?<br />Just Do It!<br />Lead, follow or get out of my way.<br />Are we there yet?<br />Prove it!<br />Cost? Benefit? Risk?<br />Where are the numbers? <br />What are the options?<br />
  46. 46. Why not?<br />What if? How about?<br />What’s the <br />500 year plan?<br />Find a way!<br />How could we do that?<br />What are the limitations?<br />Just Do It!<br />Lead, follow or get out of my way.<br />Are we there yet?<br />Prove it!<br />Cost? Benefit? Risk?<br />Where are the numbers? <br />What are the options?<br />
  47. 47. Why not?<br />What if? How about?<br />What’s the <br />500 year plan?<br />Find a way!<br />How could we do that?<br />What are the limitations?<br />Just Do It!<br />Lead, follow or get out of my way.<br />Are we there yet?<br />Prove it!<br />Cost? Benefit? Risk?<br />Where are the numbers? <br />What are the options?<br />
  48. 48. Why not?<br />What if? How about?<br />What’s the <br />500 year plan?<br />Find a way!<br />How could we do that?<br />What are the limitations?<br />Just Do It!<br />Lead, follow or get out of my way.<br />Are we there yet?<br />Prove it!<br />Cost? Benefit? Risk?<br />Where are the numbers? <br />What are the options?<br />
  49. 49. find theminds<br />clarify theneed<br />1.<br />3.<br />2.<br />pick theproject<br />4.<br />build theteams<br />6.<br />5.<br />support theprocess<br />create theincentives<br />
  50. 50. I<br />D<br />% time<br />A<br />E<br />
  51. 51. I<br />D<br />% resources<br />A<br />E<br />
  52. 52. I<br />A<br />D<br />E<br />HIM<br />HER<br />HER again<br />THAT GAL<br />THAT GUY<br />SHE<br />
  53. 53. I<br />A<br />D<br />E<br />Give me smart designs!<br />Give me problems!<br />Give me big ideas!<br />HIM<br />Give me a decision!<br />HER<br />HER again<br />THAT GAL<br />THAT GUY<br />SHE<br />
  54. 54. I<br />A<br />D<br />E<br />panic junkie<br />party pooper<br />empire builder<br />t crosser & i dotter<br />irritant<br />drone<br />perfectionist<br />lunatic<br />rebel<br />obsessive<br />nut job<br />iconoclast<br />cynic<br />control freak<br />space cadet<br />devil’s advocate<br />loon<br />bureaucrat<br />process fiend<br />scheme weaver<br />enforcer<br />
  55. 55. I<br />A<br />D<br />E<br />panic junkie<br />t crosser & i dotter<br />irritant<br />perfectionist<br />lunatic<br />rebel<br />obsessive<br />cynic<br />bureaucrat<br />nut job<br />drone<br />empire builder<br />party pooper<br />iconoclast<br />control freak<br />space cadet<br />devil’s advocate<br />loon<br />process fiend<br />scheme weaver<br />enforcer<br />
  56. 56. I<br />A<br />D<br />E<br />cynic<br />bureaucrat<br />nut job<br />drone<br />empire builder<br />party pooper<br />
  57. 57. john<br />paul<br />great minds not thinking alike<br />
  58. 58. bill<br />dave<br />great minds not thinking alike<br />
  59. 59. steve j<br />steve w<br />great minds not thinking alike<br />
  60. 60. takeo<br />soichiro<br />orville<br />great minds not thinking alike<br />
  61. 61. orville<br />wilbur<br />great minds not thinking alike<br />
  62. 62. NO!<br />
  63. 63. it‘s not our problem<br />head office won’t go for it<br />NO!<br />now‘s not a good time<br />it‘s complicated<br />it‘s not in the budget<br />it‘s been done<br />it‘s not gonna happen<br />it‘s never been done<br />it‘s historical<br />the market won’t go for it<br />it‘s political<br />it‘s not in the charter<br />this is not the right place<br />it‘s not our job<br />not the way we do it around here<br />
  64. 64. “my people are idiots”<br />means<br />I don’t know what talent I have around me<br />“we’re not capable of this”<br />means<br />we‘ve never actually tried this before<br />
  65. 65. “it’s not in the budget”<br />means<br />we spent the money on the wrong things<br />“it‘s not in the big plan”<br />means<br />the bosses didn’t think of it<br />
  66. 66. “we tried this before”<br />means<br />we did it once half-arsed and gave up forever <br />“we’ve never done this before”<br />means<br />these excuses have worked up until now<br />
  67. 67. “it‘s always been like this”<br />means<br />we should have gotten onto this earlier<br />“it‘s the same everywhere”<br />means<br />we should get everyone involved<br />
  68. 68. “it’s political”<br />means<br />ego and blame decide things around here<br />“it‘s traditional”<br />means<br />I don’t know why we do it like this<br />
  69. 69. It’s complicated.<br />It’s traditional.<br />It’s just the way it is.<br />You can’t change it.<br />It’s human nature.<br />Live in the real world.<br />I just work here.<br />It’s always been like this.”<br />It’s like that everywhere.”<br />There are worse things.”<br />It’s not really that bad.”<br />It’s not my problem.”<br />It’s not really a problem.”<br />It’s political.”<br />why do we do it like this?<br />
  70. 70. probably onto something<br />missed the bus<br />TALK to<br />LISTEN to<br />
  71. 71. We help people think.<br />www.mindsatwork.com.au<br />

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