Presentation for ECSU Staff Retreat - July 2014

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Libraries, er, Librarians in the Digital Age: Disruptions, Digital Thinking & Transformation - a presentation I gave at Eastern Connecticut State University (ECSU) Library's Staff Retreat on Wed., July 23, 2014

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Presentation for ECSU Staff Retreat - July 2014

  1. 1. Libraries^ in the Digital Age Disruptions, Digital Thinking & Transformation
  2. 2. Who am I? Sharon Clapp, Digital Resources Librarian, Elihu Burritt Library, Central Connecticut State University Interests: • Open source software • Web development • User Experience Design • Digital transition of the organization Recently coauthored chapter (with Dr. Carl Antonucci): The University Library’s Evolution: Book Warehouse to Platform for Student Research and Learning
  3. 3. The Future & The Mission R. David Lankes’ The Atlas of New Librarianship http://www.newlibraria nship.org/wordpress/
  4. 4. Understanding Disruption Digital “Disruption” - Clayton Christensen Why existing organizations have difficulties adapting: “The RPV theory holds that resources (what a firm has), processes (how a firm does its work), and values (what a firm wants to do) collectively define an org’s strengths as well as its weaknesses and blind spots.” - Clayton Christensen, Seeing What’s Next
  5. 5. Signals of disruption • Non consumers • Overshot consumers • New competitors to libraries, higher ed •Amazon •Google / Google Scholar, Wikipedia •MOOCs, Commercial universities/colleges
  6. 6. Big Changes Ahead • The Economist, January 2014: • Nearly ½ of all jobs to be automated in the next 2 decades • http://www.economist.com/news/briefing/21594264- previous-technological-innovation-has-always- delivered-more-long-run-employment-not-less • http://www.economist.com/news/leaders/21594298- effect-todays-technology-tomorrows-jobs-will-be- immenseand-no-country-ready •Freelance revolution • Many jobs our grads will get don’t exist yet
  7. 7. Does this affect us? • https://www.youtube.com/watch?v=EtukhRvBFY0#0m 10s 0:10-1:11 • Librarians “amongst the jobs that have a 99% likelihood of being replaced”
  8. 8. “Today, the world's largest bookseller, Amazon, is a software company—its core capability is its amazing software engine for selling virtually everything online, no retail stores necessary. On top of that, while Borders was thrashing in the throes of impending bankruptcy, Amazon rearranged its web site to promote its Kindle digital books over physical books for the first time. Now even the books themselves are software.” - Marc Andreessen “Why Software is Eating the World” (http://online.wsj.com/news/articles/SB10001424053111903480904576512250915629460, 8/2011)
  9. 9. Operating digitally • http://vimeo.com/88296842#11m22s - 11:22 through 16:40 - Aaron Dignan on the operating model that’s eating the world - • https://medium.com/@aarondignan/the-operating-model-that-is-eating- the-world-d9a3b82a5885
  10. 10. The 5 Ps 1. A visionary (not commercial) PURPOSE that guides 2. An agile (not linear) PROCESS that enables 3. PEOPLE who make (not manage) 4. PRODUCTS built to evolve (not built to last) 5. Which become PLATFORMS for the world (not just your company) to build upon
  11. 11. Purpose • Your library’s WHY • THE SHIFT: FROM GROWTH AS A COMMERCIAL AGENDA TO GROWTH AS A VISIONARY AGENDA • Example used = Google’s mission “is to organize the world’s information and make it universally accessible and useful.”
  12. 12. Process • SHIFT: FROM PROCESS AS QUALITY ASSURANCE TO PROCESS AS ITERATIVE IMPROVEMENT • “Processes that are adopted within Responsive cultures tend to be focused on experimentation, autonomy, and speed. Words like agile, lean, and user-focused dominate the process conversation. From Holacracy to Lean Startup Method, these processes are not about control or risk – they're about getting better every day.” https://medium.com/@aarondignan/the-operating-model-that-is-eating- the-world-d9a3b82a5885
  13. 13. People • THE SHIFT: FROM PEOPLE AS MANAGERS OF COMPETITIVE ADVANTAGE TO PEOPLE AS MAKERS OF COMPETITIVE ADVANTAGE • EXAMPLE: VALVE HIRES AMAZING PEOPLE THAT LOVE MAKING GAMES AND LETS THEM CHOOSE THE ROLES THEY FILL AND THE WORK THEY DO EVERY DAY, NO MANAGERS REQUIRED
  14. 14. Products [/ Services] • Built to evolve (not to last forever) • What do academic libraries create? • Services • Information products / learning objects
  15. 15. Platforms • Which become PLATFORMS for the world (not just your library) to build upon • Make it dead easy for others to use your system for their own ends • RSS feed outputs / embedding into other apps / systems • Help them to be successful / make them look good, appear smart • Make your colleagues into heroes
  16. 16. The Organization •Empowerment to take action – move the authority to where the information is (took a couple of years for full implementation) - https://www.youtube.com/watch?v=psAXMqxwol8#0m 0s (0-5:32 (total 9:47)) – inspectors – highest rating ever seen
  17. 17. RPV & Resistance to Change Why existing organizations have difficulties adapting to technological change / innovating: “The RPV theory holds that resources (what a [library] has), processes (how a [library] does its work), and values (what a [library] wants to do) collectively define an organization’s strengths as well as its weaknesses and blind spots.” - Clayton Christensen, Seeing What’s Next +
  18. 18. Bureaucracy • A History of bureaucracy http://www.ted.com/talks/sugata_mitra_build_a_school_i n_the_cloud (0-1:30 = bureaucracy)
  19. 19. Online Shift in Education, Learning, Libraries •= books, artifact-centric, physical materials •Though people love the book, the traditional print materials, it won’t stave off irrelevance/obsolescence to be id’ed with print •Learners are more successful with libraries, but libraries don’t immediately spring to mind •When learners find libraries, they are almost universally useful •Online learners most successful with convenient (online) library services & resources “The same digital forces reshaping education will reshape libraries, … even if libraries are ready, will education consumers seek out libraries? Will libraries miss the cues? The brand perception of libraries remains firmly planted in tradition. Libraries = books.” - At a Tipping Point: Education, Learning and Libraries: A Report to the OCLC Membership https://oclc.org/reports/tipping- point.en.html 14)
  20. 20. Digital Branch Usage •From OCLC’s report, library just didn’t come to mind for most online learners •79% of internet users began their online information search on search engine, same with online learners •Once found, library website used by 84% of online learners •Increasing use of library website from 2010 to 2014 •“College students who use a library website find it useful” - (pp. 74-76)
  21. 21. User eXperience Design & “the Digital Branch” •Importance fo “convenience” & importance of “online” to learners’ success (OCLC’s Tipping Point Report) •Don’t just imitate most successful libraries’ toolset, imitate their processes and human resource allocation
  22. 22. Why UX matters ● Key strategy for winning companies in a digital world is great user experience ● Key strategy for losing organizations is a lousy, unreliable user experience
  23. 23. UX = Winning!
  24. 24. What we learned about the “digital branch” through usability testing •Usability testing of Summon’s big reveal - Everything is the website to the end-user
  25. 25. Shamelessly Steal from today’s successful digital organizations • Successful UX/Design techniques • Needfinding exercises • Persona creation • Metrics • Approaches to getting the work done • Experimentation • Minimum Viable Product • Coding • Wisdom of crowds – conversations • Allocation of resources to those services which have gotten short shrift & you have more need of in the future – eliminate other things
  26. 26. Libraries’ & Librarians’ Unique Competitive Advantages No profit-making needs – commercial values/purpose locked in at outset Research superpowers – gleaning from other successful folks Have learned how to learn effectively
  27. 27. Opportunity Spaces •Becoming a superhero by Turning others into heroes •Blazing the trail •Solving problems •Advocating for the non-corporate (& thus disempowered) •Seeking social justice – usability, accessibility •Studying the changes and the techniques that work for those changes
  28. 28. Is Transformation Possible? Consider the Hunt Library, NCSU - http://www.ncsu.edu/huntlibrary/watch/
  29. 29. “… there is power in libraries and steel in librarians. It goes deeper than tradition, buildings, and books. The reason for the protests and protectiveness over libraries is not found in collections of materials or columns and architecture. To find the answer to this riddle, one must look past the buildings and the books to the professionals who, throughout history, have served humanity’s highest calling—to learn.” R. David Lankes – Expect More - http://rilandpub.wordpress.com/sample-chapter/
  30. 30. Thank you! Sharon Clapp sclapp@ccsu.edu Digital Resources Librarian Elihu Burritt Library Central Connecticut State University 860-832-2059 Twitter @sclapp

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