WPATX Deep Dive Discussion 2017 Business Checkup

HandsOnWP.com
HandsOnWP.comBusiness Process Analyst / Project Manager, WordPress Consultant and Trainer, Curricula Developer at HandsOnWP.com
HandsOnWP.com @nick_batik@sandi_batik
THE WORDPRESS
FREELANCER 2017
BUSINESS CHECK-UP
WORKSHOP
January 9, 2017 WPATX Meetup — Deep Dive
Discussion
HandsOnWP.com @nick_batik@sandi_batik
START WITH WHY
• Note: There is nothing new or
ground breaking about this
process. These exercise are
inspired by many business
authors who knew to ask the
most important question any
Freelancer will ever
answer, “Why do you want
it?”
• Once you have that sussed
out — identifying and serving
your ideal client gets easier
and more profitable.
HandsOnWP.com @nick_batik@sandi_batik
SOURCE BOOKS INCLUDE
• Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
• Pivot: The Only Move That Matters Is Your Next One by Jenny Blake
• Duct Tape Marketing Revised and Updated: The World's Most Practical Small
Business Marketing Guide by John Jantsch
• Permission Marketing: Turning Strangers into Friends and Friends into Customers by
Seth Godin
• Purple Cow, New Edition: Transform Your Business by Being Remarkable by Seth
Godin
• Success Principles by Jack Canfield
• …and just about any TQM book that focused on developing a clear Mission and Vision
Statement for every project
HandsOnWP.com @nick_batik@sandi_batik
WHY TAKING TIME TO
THINK IS AN INVESTMENT
• When was the last time
you you really took the
time to think about what
you are doing and why?
• We can’t give you a
cabin in the woods, but
we can give you an hour
and half to explore your
WHY
HandsOnWP.com @nick_batik@sandi_batik
WHY DID YOU CHOOSE BE
A WORDPRESS
FREELANCER?
• Making money with your
business is a given—
• Each of us could easily
get a JOB with a regular
paycheck
• What are you trying to
achieve?
HandsOnWP.com @nick_batik@sandi_batik
WHAT IS YOUR BIG WHY?
• What are you really
good at?
• What are you passionate
about — What gets you
up in the morning!
• Don’t build a business
you hate — Been there -
done that — don’t
recommend it!
HandsOnWP.com @nick_batik@sandi_batik
YOUR WHYS CAN EVOLVE
• Your Why can and will
change over time
• Get clear and stay clear
about your WHY
• Business decisions
become easier when
they concur with your
WHY
HandsOnWP.com @nick_batik@sandi_batik
WHAT SKILLS DO YOU
BRING TO THE TABLE
• Each of us has a
personal ‘secret sauce’
— that skill that we can
bring to a job or
situation.
• What are all the things in
which you are skillful.
• Consider all your skills,
not just those relevant to
your business
HandsOnWP.com @nick_batik@sandi_batik
WHAT YOU GOT HERE
THAT'S WORTH LIVING
FOR?• Understanding how
serving something bigger
motivates you to persist
as a WordPress
Freelancer
• Who do you want to
Inspire
• What do you know can be
done better
• What Passion do you
want to bring to life
HandsOnWP.com @nick_batik@sandi_batik
FINDING YOUR
“FREELANCER SWEET
SPOT SERVICE”• The overlap of your skills
and what you love to do
is your ‘Sweet-Spot-
Service”
• Understanding and
exploiting your personal
Sweet-Spot-Service is
your “Pivot’ to
profitability
HandsOnWP.com @nick_batik@sandi_batik
GETTING CLEAR ON WHO
IS “YOUR” PERFECT
CLIENT• What type of client would benefit
the most from your service-sweet-
spot-services?
• Are you waisting time chasing the
wrong type of client?
• Clients who most benefit from your
sweet-spot-services are the most
appreciative
• Your ‘Perfect Clients’ benefit from
the ‘sweet-spot-services’ you offer
and happily pay you a premium for
value received and refer you to
their like-mined business
associates.
HandsOnWP.com @nick_batik@sandi_batik
2017 BUSINESS CHECK-UP
WORKSHOP EXERCISES
No What / No How - Just Brain Storm Your WHY
Workshop Exercises Handed Out To Attendees
HandsOnWP.com @nick_batik@sandi_batik
Sandi Batik
WordPress evangelist, consultant, trainer, curricula
developer, author, unapologetic geek, unrepentant
capitalist, lucky enough to do what I love everyday. I’ve
served as Austin WordPress Meetup co-organizer since
2010. With my husband Nick Batik, co-founded Pleiades
Publishing Services in 1992 and Hands-On WordPress
Training in 2010.
Follow me @sandi_batik / @WPATX
Contact me at: handsonwp.com
https://www.linkedin.com/in/hsandrachevalierbatik
Presenter
HandsOnWP.com @nick_batik@sandi_batik
Nick Batik
Started in web development in 1994 and have been a
WordPress consultant, and web developer since 2007.
A WordPress evangelist, I’ve served as Austin
WordPress Meetup co-organizer since 2010. With my
partner, co-founded Pleiades Publishing Services in 1992
and Hands-On WordPress Training in 2010.
Follow me @nick_batik / @WPATX
Contact me at: handsonwp.com
https://www.linkedin.com/in/nicholasbatik
Presenter
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WPATX Deep Dive Discussion 2017 Business Checkup

  • 1. HandsOnWP.com @nick_batik@sandi_batik THE WORDPRESS FREELANCER 2017 BUSINESS CHECK-UP WORKSHOP January 9, 2017 WPATX Meetup — Deep Dive Discussion
  • 2. HandsOnWP.com @nick_batik@sandi_batik START WITH WHY • Note: There is nothing new or ground breaking about this process. These exercise are inspired by many business authors who knew to ask the most important question any Freelancer will ever answer, “Why do you want it?” • Once you have that sussed out — identifying and serving your ideal client gets easier and more profitable.
  • 3. HandsOnWP.com @nick_batik@sandi_batik SOURCE BOOKS INCLUDE • Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek • Pivot: The Only Move That Matters Is Your Next One by Jenny Blake • Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide by John Jantsch • Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin • Purple Cow, New Edition: Transform Your Business by Being Remarkable by Seth Godin • Success Principles by Jack Canfield • …and just about any TQM book that focused on developing a clear Mission and Vision Statement for every project
  • 4. HandsOnWP.com @nick_batik@sandi_batik WHY TAKING TIME TO THINK IS AN INVESTMENT • When was the last time you you really took the time to think about what you are doing and why? • We can’t give you a cabin in the woods, but we can give you an hour and half to explore your WHY
  • 5. HandsOnWP.com @nick_batik@sandi_batik WHY DID YOU CHOOSE BE A WORDPRESS FREELANCER? • Making money with your business is a given— • Each of us could easily get a JOB with a regular paycheck • What are you trying to achieve?
  • 6. HandsOnWP.com @nick_batik@sandi_batik WHAT IS YOUR BIG WHY? • What are you really good at? • What are you passionate about — What gets you up in the morning! • Don’t build a business you hate — Been there - done that — don’t recommend it!
  • 7. HandsOnWP.com @nick_batik@sandi_batik YOUR WHYS CAN EVOLVE • Your Why can and will change over time • Get clear and stay clear about your WHY • Business decisions become easier when they concur with your WHY
  • 8. HandsOnWP.com @nick_batik@sandi_batik WHAT SKILLS DO YOU BRING TO THE TABLE • Each of us has a personal ‘secret sauce’ — that skill that we can bring to a job or situation. • What are all the things in which you are skillful. • Consider all your skills, not just those relevant to your business
  • 9. HandsOnWP.com @nick_batik@sandi_batik WHAT YOU GOT HERE THAT'S WORTH LIVING FOR?• Understanding how serving something bigger motivates you to persist as a WordPress Freelancer • Who do you want to Inspire • What do you know can be done better • What Passion do you want to bring to life
  • 10. HandsOnWP.com @nick_batik@sandi_batik FINDING YOUR “FREELANCER SWEET SPOT SERVICE”• The overlap of your skills and what you love to do is your ‘Sweet-Spot- Service” • Understanding and exploiting your personal Sweet-Spot-Service is your “Pivot’ to profitability
  • 11. HandsOnWP.com @nick_batik@sandi_batik GETTING CLEAR ON WHO IS “YOUR” PERFECT CLIENT• What type of client would benefit the most from your service-sweet- spot-services? • Are you waisting time chasing the wrong type of client? • Clients who most benefit from your sweet-spot-services are the most appreciative • Your ‘Perfect Clients’ benefit from the ‘sweet-spot-services’ you offer and happily pay you a premium for value received and refer you to their like-mined business associates.
  • 12. HandsOnWP.com @nick_batik@sandi_batik 2017 BUSINESS CHECK-UP WORKSHOP EXERCISES No What / No How - Just Brain Storm Your WHY Workshop Exercises Handed Out To Attendees
  • 13. HandsOnWP.com @nick_batik@sandi_batik Sandi Batik WordPress evangelist, consultant, trainer, curricula developer, author, unapologetic geek, unrepentant capitalist, lucky enough to do what I love everyday. I’ve served as Austin WordPress Meetup co-organizer since 2010. With my husband Nick Batik, co-founded Pleiades Publishing Services in 1992 and Hands-On WordPress Training in 2010. Follow me @sandi_batik / @WPATX Contact me at: handsonwp.com https://www.linkedin.com/in/hsandrachevalierbatik Presenter
  • 14. HandsOnWP.com @nick_batik@sandi_batik Nick Batik Started in web development in 1994 and have been a WordPress consultant, and web developer since 2007. A WordPress evangelist, I’ve served as Austin WordPress Meetup co-organizer since 2010. With my partner, co-founded Pleiades Publishing Services in 1992 and Hands-On WordPress Training in 2010. Follow me @nick_batik / @WPATX Contact me at: handsonwp.com https://www.linkedin.com/in/nicholasbatik Presenter