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Driving traffic to your site 11:19:18


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One of the biggest challenges for a WordPress beginner is getting traffic to their site Sandi and Nick Batik will take a closer look at those tools in the WordPress ecosystem that help new WordPress users automate many of the marketing processes we need to expand our customer base. This presentation will conclude with a discussion how 'Permission Marketing (permission— engagement — call to action) can help you build your loyal tribe of followers, supporters, and clients. We look forward to seeing you there. The goal of this month's WordPress Beginners Meetup is to give attendees some "Implement Tomorrow Morning", actionable strategies for attracting traffic to your site or blog — we look forward to seeing you there.

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Driving traffic to your site 11:19:18

  1. 1. BEING YOUR OWN RAINMAKER Getting Traffic To Your Site November 19, 2018
  2. 2. @nick_batik@sandi_batik UNDERSTANDING THE DIFFERENCE BETWEEN STRATEGY AND TACTICS• Strategy and tactics are both how you will achieve your ‘Rainmaker’ goals and objectives • Strategy is our path for going from where we are today to our goal • Tactics are the specifics of how we reach that goal
  3. 3. @nick_batik@sandi_batik PURPOSEFUL CONTRACT STRATEGY • To be a Rainmaker you must become a valuable information resource • Preferably on your own media platforms • With your key emphasis on providing value
  4. 4. @nick_batik@sandi_batik THE POWER OF EXPERTISE • People have problems and desires • They want solutions • They want you to be the person to help them with those problems and desires, so they can stop searching and begin the process
  5. 5. @nick_batik@sandi_batik THE POWER OF EXPERTISE • A Rainmaker is willing to become an expert in their field • Generously demonstrate that expertise on their platforms • And execute that expertise in an authentic way.
  7. 7. @nick_batik@sandi_batik YOU BUILD A MEDIA BRAND • A personal media brand makes you a likable expert, and that sets the stage for the “Rain” to fall • That’s because media allows your authority to be demonstrated and earned, rather than just claimed
  9. 9. HARSH REALITY Most Site Content Sucks It rarely addresses the primary questions the site visitor needs to know to take action So they click off
  10. 10. OK — LET’S TALK TACTICS…the specifics of how you reach you goals
  11. 11. @nick_batik@sandi_batik HARSH REALITY • The Internet doesn’t care about You, Your Product, or Your Company • You attract and convert your core audience by taming and continuously feeding the content beast • Site content needs to be entertaining, instructive, and useful enough to build your reputation as a problem solver. Oh don’t forget, you will need great headlines
  12. 12. @nick_batik@sandi_batik YOUR CONTENT SHOULD ANSWER THESE QUESTIONS:1.Who are you? 2. What do you have for me? 3. How is this going to help me? 4. Why should I care? 5. What should I do next? ( Call to action )
  13. 13. @nick_batik@sandi_batik ATTRACT PEOPLE WHO HAVE PROBLEM YOU CAN SOLVE AND CAN AFFORD YOUR SOLUTION •Paid Ads - Cost Money •Organic - Hard Work •Referrals - Requires a good reputation When you’re writing you content you need to think about who you need to attract, what people need from you, what’s going to move them forward.
  14. 14. @nick_batik@sandi_batik DEMONSTRATING EXPERTISE• Here’s a simple outline for establishing expertise • Pick a topic that you’re knowledgeable about, but keep the focus narrow. • Write a series — Break down your topic into a series of articles that are published weekly. Be strategic by incorporating content elements known to attract your audience — surveys, stats, lists, and downloadable assets.
  15. 15. @nick_batik@sandi_batik DEMONSTRATING EXPERTISE• Bundle the series Once your posts have been published, bundle all of these articles into a download- able PDF, and create a cornerstone content page for the PDF bundle. • Promote the series Share the series on social media sites, link to it in your blog posts and guest posts you write on other sites, and notify your email list subscribers
  16. 16. @nick_batik@sandi_batik SALES FUNNELS ARE EFFECTIVE BUSINESS BUILDING TOOLSAsk yourself the right questions and work back from your end goal • What is a sales funnel going to do for your business? • Long term - medium - immediate • What are you going to implement that will get you to what you want • Are you measuring the right thing? What you measure you can manage.
  17. 17. @nick_batik@sandi_batik QUESTIONS YOU NEED TO START WITH: • Answer the what’s in it for me? How can your information funnel help your prospects? • What are the pain-points they are looking to solve? The things that keep them up at night? • It doesn’t have to be a complete solution, just something the gets them to the next step • What’s next?
  19. 19. @nick_batik@sandi_batik WHAT IS PERMISSION MARKETING? • Permission • Engagement • Call to Action Build your loyal tribe of followers, supporters and clients
  20. 20. @nick_batik@sandi_batik BUILDING A RELATIONSHIP •Educate and Entertain • Provide value •Build a sense of community • Quality FREE content helps visitors anticipate value to come • You online tribe builds a sense of early progress - quick wins
  21. 21. @nick_batik@sandi_batik MARKETING AUTOMATION Marketing automation is the process of engaging and nurturing leads over a period of time, until they are ready to make a purchase.
  22. 22. People buy in their minds before they buy with their credit card
  23. 23. THE MYTH: Market Automation is too complicated and too intense for small business
  24. 24. @nick_batik@sandi_batik THE STEP-BY-STEP PROCESS OF THE MARKETING FUNNEL • Awareness • Interest • Decision • Action
  25. 25. @nick_batik@sandi_batik STEPS TO THE PROCESS 1. Social network followers 2. Search engine visitors 3. General content audience 4. Specific email audience 5. Customers and clients 6. Repeat customers and clients Awareness Interest Decision Action
  26. 26. @nick_batik@sandi_batik THE 3-PAGE PROCESS
  28. 28. @nick_batik@sandi_batik IDEAS FOR FUNNELS • Basic Lead Generation Funnel • Webinar Lead Funnel • Free Membership Funnel • Launch Funnel • Dynamic Evergreen Offer Sequence Funnel
  29. 29. FUNNEL “RULES” Deciding what to do under each condition
  30. 30. ONCE THEY ARE IN YOUR CYCLE… Turning Customers into Repeat Customers
  31. 31. LET’S GO MAKE SOME RAINResources for self-starters
  32. 32. @nick_batik@sandi_batik BECOMING AN EXPERT AND MAKING MONEY • Experts are paid for their expertise • Connect with clients who need your help on Clarity
  33. 33. @nick_batik@sandi_batik TRAFFIC DRIVING RESOURCESContent Marketing • Copyblogger • How to Use User Generated Content in WordPress to Grow Your Business YouTube • 3 ways to Add YouTube Videos to WordPress: Video, Channels, Gallery and More • 18 Smart Ways to Promote Your YouTube Channel • The Marketer’s Guide to YouTube (Shameless self Promotion But you can learn some good tips and tricks)
  34. 34. @nick_batik@sandi_batik TRAFFIC DRIVING RESOURCES SEO • Ultimate WordPress SEO Guide for Beginners (Step by Step) • SEO White Hat Tips and Tricks (You can always learn something new from MOZ) • Yoast SEO for Everyone Google Analytics • How to Track User Engagement in WordPress with Google Analytics • Google Analytics Academy
  35. 35. @nick_batik@sandi_batik Sandi Batik WordPress evangelist, consultant, trainer, curricula developer, author, unapologetic geek, unrepentant capitalist, lucky enough to do what I love everyday. I’ve served as Austin WordPress Meetup co-organizer since 2010. With my husband Nick Batik, co-founded Pleiades Publishing Services in 1992 and Hands-On WordPress Training in 2010. Follow me @sandi_batik / @WPATX Contact me at: Presenter
  36. 36. @nick_batik@sandi_batik Nick Batik Started in web development in 1994 and have been a WordPress consultant, and web developer since 2007. A WordPress evangelist, I’ve served as Austin WordPress Meetup co-organizer since 2010. With my partner, co-founded Pleiades Publishing Services in 1992 and Hands-On WordPress Training in 2010. Follow me @nick_batik / @WPATX Contact me at: Presenter