Things to Think
                           about this Summer


                               Steve Barsh
                ...
Premises & Observations


      •      Money too early

      •      Validation from investors

      •      Key risks

  ...
3 – 7 Key Assumptions




         PackLate.com             3   Copyright © 2009-2010 by PackLate.com, Inc. All Rights Res...
Stop Waving, Start Pointing!




         PackLate.com
                           4   Copyright © 2009-2010 by PackLate.co...
Common Assumptions

               Positioning / differentiation
               Demand
               Market size
        ...
Experiment



                                •   Hypotheses
                                •   Prove or Disprove
       ...
What to learn on your
                        “summer vacation” - 1

                 1. Don't debate.  A/B test everythin...
What to learn on your
                        “summer vacation” - 2
         8. Know what you are talking about
         9...
Things to Think
                           about this Summer


                               Steve Barsh
                ...
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Dream it 2010 kickoff talk steve barsh packlate

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Dream it 2010 kickoff talk steve barsh packlate

  1. 1. Things to Think about this Summer Steve Barsh CEO, PackLate.com steve@PackLate.com * 215.888.2101 @packlate @sbarsh 1 PackLate.com Copyright © 2009-2010 by PackLate.com, Inc. All Rights Reserved. Sunday, May 9, 2010
  2. 2. Premises & Observations • Money too early • Validation from investors • Key risks • Out-of-box techniques • De-risk before • Pitching • Building the product PackLate.com 2 Copyright © 2009-2010 by PackLate.com, Inc. All Rights Reserved. Sunday, May 9, 2010
  3. 3. 3 – 7 Key Assumptions PackLate.com 3 Copyright © 2009-2010 by PackLate.com, Inc. All Rights Reserved. Sunday, May 9, 2010
  4. 4. Stop Waving, Start Pointing! PackLate.com 4 Copyright © 2009-2010 by PackLate.com, Inc. All Rights Reserved. Sunday, May 9, 2010
  5. 5. Common Assumptions Positioning / differentiation Demand Market size Feature set (Benefits?) Competition Pricing / business model Sales / adoption cycle Enterprise value Team Product development Execution Marketing Financials & forecasts Financial needs PackLate.com 5 Copyright © 2009-2010 by PackLate.com, Inc. All Rights Reserved. Sunday, May 9, 2010
  6. 6. Experiment • Hypotheses • Prove or Disprove • Build -- Release, measure, learn, iterate • Research • Valid proxies 6 PackLate.com Copyright © 2009-2010 by PackLate.com, Inc. All Rights Reserved. Sunday, May 9, 2010
  7. 7. What to learn on your “summer vacation” - 1 1. Don't debate.  A/B test everything. (applies to software, messaging / positioning (e.g., Adwords)) 2. Innovate in real time. 3. Get an unfair advantage (mentors, advisors, Board, LinkedIn, University, wherever you can) 4. Ask for advice, not money. (1 mouth, 2 ears) 5. What are you learning? 6. What are your key assumptions? 7. What can you prove with $0? PackLate.com 7 Copyright © 2009-2010 by PackLate.com, Inc. All Rights Reserved. Sunday, May 9, 2010
  8. 8. What to learn on your “summer vacation” - 2 8. Know what you are talking about 9. Minimum viable product (MVP), Lean, Embarrassment 10.Biz development -- stand in their shoes 11.Positioning 12.Always marketing, testing, & selling (refining) 13.Estimating 14.PR - what's the STORY, why will anyone really care (and who will), why are you doing PR? (SEO?  Customers?  Brand equity?  Credibility?) 15.Not being afraid to pivot (be stubborn, but not too stubborn) PackLate.com 8 Copyright © 2009-2010 by PackLate.com, Inc. All Rights Reserved. Sunday, May 9, 2010
  9. 9. Things to Think about this Summer Steve Barsh CEO, PackLate.com steve@PackLate.com * 215.888.2101 @packlate @sbarsh 9 PackLate.com Copyright © 2009-2010 by PackLate.com, Inc. All Rights Reserved. Sunday, May 9, 2010

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