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IAS16 Let's Get Physical

Scaling ux strategy for human interactions with physical space - a case study of Hilton Hotels visual room selection

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IAS16 Let's Get Physical

  1. 1. ● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat “Let’s get PHYSICAL…”
  2. 2. ● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
  3. 3. ● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat Image from SmiledSoul.com
  4. 4. ● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat Image from Hilton Hotels
  5. 5. ● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat Strategy • Why? • What? • How?
  6. 6. ● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
  7. 7. ● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat Why NOT?
  8. 8. ● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat “Everyone will be forced to play this way eventually…. It is just a question of how quickly you get there.” ~ Jim Holthouser, Executive VP of Hilton Global Brands Why NOT? Images from Room77.com, Google Interior Maps and Bing Venue Maps
  9. 9. ● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat Image from Hilton Hotels
  10. 10. ● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat Image from Hilton Hotels
  11. 11. ● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
  12. 12. ● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
  13. 13. ● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat What IF…?
  14. 14. ● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
  15. 15. ● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat Image from colduthie.com
  16. 16. ● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat What to Map? Image from Hilton Hotels
  17. 17. ● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
  18. 18. ● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat Image from Hilton Hotels
  19. 19. ● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat Image Google Image Search
  20. 20. ● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat Custom Workflow
  21. 21. ● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat Custom Workflow
  22. 22. ● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat Mapping Engine
  23. 23. ● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat Mapping Engine
  24. 24. ● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat Mapping Engine
  25. 25. ● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
  26. 26. ● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat Expect Curved Walls Image from Hilton Hotels
  27. 27. ● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat ‘Edge Case’ is all too often code for ‘use case that I don’t want to deal with or think about.’ Perhaps ‘Stress Case’ is a better term. They are less likely to be overlooked during planning/development. Eric Meyer, Compassionate Design
  28. 28. ● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat Image from Hilton Hotels
  29. 29. ● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat Image from Hilton Hotels
  30. 30. ● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
  31. 31. ● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat Results • Mission accomplished • World mapped • Central repository • Change management • Future flexibility
  32. 32. ● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
  33. 33. ● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat 183% conversion lift 41 million+ users 91% satisfaction
  34. 34. ● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat Image from keepcalm-o-matic.co.uk
  35. 35. ● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
  36. 36. ● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
  37. 37. ● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat Image from Google Image Search
  38. 38. ● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat Image from clker.com
  39. 39. ● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat Image from Dribble.com
  40. 40. ● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat Start with the WHY…
  41. 41. ● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat It’s all about people…
  42. 42. ● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat Systematizing = scale…
  43. 43. ● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat Stress cases = norm…
  44. 44. ● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat All Olivia Newton John images adapted from Let’s Get Physical video on YouTube.

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